Takara Belmont Holds 2026 National Key Dealer Conference
Takara Belmont Corporation held its "2026 National Key Dealer Conference" on April 24, 2026, at the Rihga Royal Hotel Osaka. The company announced its overall group policy and 2026 sales policies for beauty, barber, and cosmetics, and held an awards ceremony for outstanding dealers, with 141 representatives from 84 companies nationwide attending.
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- 📰 Published: May 7, 2026 at 19:00
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Takara Belmont Corporation (Headquarters: Chuo-ku, Osaka; Representative Director, Chairman & President: Hidetaka Yoshikawa) held its "2026 National Key Dealer Conference" at the Rihga Royal Hotel Osaka on Friday, April 24, 2026. With 141 dealer representatives from 84 companies nationwide in attendance, the company announced its overall group policy and 2026 sales policies for beauty, barber, and cosmetics, and held an awards ceremony for outstanding dealers.
Overall Group Policy
■ 2025 Fiscal Year Performance and Gratitude to Dealers
(Hidetaka Yoshikawa, Chairman & President)
Chairman & President Hidetaka Yoshikawa
Takara Belmont Group's consolidated net sales for fiscal year 2025 reached 57.9 billion yen domestically and 23.9 billion yen overseas, achieving robust growth of 2.4% year-on-year. He expressed gratitude to dealer partners nationwide, stating that in a challenging market environment where the number of new salon openings in the beauty and barber industry as a whole is decreasing, careful relationship building with existing salons and continuous proposal activities led to the stability of the entire business, including equipment, construction, and cosmetics.
■ Global Changes and "Platform Sharing"
Based on his experience visiting CES, one of the world's largest technology exhibitions, he shared the current situation where technology, such as physical AI, robotics, and autonomous driving technology, is fundamentally changing the premises of society and industry. He emphasized that for companies to continue evolving, collaboration and co-creation through "platform sharing" are indispensable, rather than self-sufficiency.
■ Unchanging Origin and "Takara DNA"
He stated that even amidst rapid changes, the origin of "contributing to society through beauty and health" remains unshaken. He spoke of the spirit of "Takara DNA – Beautifully Unconventional," where questioning the obvious, continuously inquiring, and not assuming limitations are the source of current value. He also introduced initiatives themed "The World of Beauty with Quantum Leap" at the Osaka-Kansai Expo, clarifying the company's stance to connect a future-oriented perspective to current business under the concept of "Think Circular for Space Age" even after the expo closes.
■ Restarting Mid-Term Management Strategy
The three-year mid-term plan will restart from fiscal year 2026. With four pillars: "integration of beauty and health," "strengthening customer connections," "global growth," and "strengthening management foundation," the company will promote management focused on creating medium- to long-term value rather than short-term optimization. Furthermore, by setting global environment, people, well-being, related industries and regions, and governance as materialities, the company aims to achieve both solutions to social issues and economic value through the business implementation of sustainability.
As a business development starting from sustainability, in the salon business domain, under the theme of "To all salons as well-being places," the company will work to evolve salons not just as "places to achieve beauty" but as "places where happiness continues to grow."
2026 Fiscal Year Sales Policy for Beauty and Barber Business
■ Theme: Comprehensive Proposal of "Equipment, Space, and Menus"
(Koei Noguchi, Senior Managing Executive Officer, General Manager of Beauty and Barber Sales Division / Representative Director & President of Takara Space Design Co., Ltd.)
Koei Noguchi, Senior Managing Executive Officer, General Manager of Beauty and Barber Sales Division / Representative Director & President of Takara Space Design Co., Ltd.
The central theme for the salon business domain in fiscal year 2026 was set as "To all salons as well-being places." Key challenges include improving customer experience value, deepening relationships with consumers, enabling each beauty and barber professional to fully utilize their abilities, and creating an environment that reduces physical burden and balances productivity with job satisfaction.
■ Problem Solving with SALON PLUS DX
The "SALON PLUS DX" initiative, which has been ongoing for the past three years, supports more individualized and optimal communication between stylists and customers through digital tools such as ECILA. This has led to concrete results contributing to the sustainable growth of salons, including not only increased spa and retail sales but also the growth of young staff and improved customer satisfaction.
■ Market-Specific Measures
In the barber market, focusing on "men's grooming," the company supports the creation of "salons that continue to be chosen" with high-value-added proposals combining private spaces, scalp & face care menus, and high-quality equipment. In the beauty market, the company aims to improve the overall experience value of the space by introducing new styling chairs from new series like "LB Series" and "BASEL," combined with spa rooming initiatives. Furthermore, with the full-scale launch of the real estate business from July 2026 and initiatives to visualize construction spaces using BIM (Building Information Modeling), the company will establish a system to provide integrated support for new openings, renovations, and space proposals in collaboration with Takara Space Design.
Overall Group Policy
■ 2025 Fiscal Year Performance and Gratitude to Dealers
(Hidetaka Yoshikawa, Chairman & President)
Chairman & President Hidetaka Yoshikawa
Takara Belmont Group's consolidated net sales for fiscal year 2025 reached 57.9 billion yen domestically and 23.9 billion yen overseas, achieving robust growth of 2.4% year-on-year. He expressed gratitude to dealer partners nationwide, stating that in a challenging market environment where the number of new salon openings in the beauty and barber industry as a whole is decreasing, careful relationship building with existing salons and continuous proposal activities led to the stability of the entire business, including equipment, construction, and cosmetics.
■ Global Changes and "Platform Sharing"
Based on his experience visiting CES, one of the world's largest technology exhibitions, he shared the current situation where technology, such as physical AI, robotics, and autonomous driving technology, is fundamentally changing the premises of society and industry. He emphasized that for companies to continue evolving, collaboration and co-creation through "platform sharing" are indispensable, rather than self-sufficiency.
■ Unchanging Origin and "Takara DNA"
He stated that even amidst rapid changes, the origin of "contributing to society through beauty and health" remains unshaken. He spoke of the spirit of "Takara DNA – Beautifully Unconventional," where questioning the obvious, continuously inquiring, and not assuming limitations are the source of current value. He also introduced initiatives themed "The World of Beauty with Quantum Leap" at the Osaka-Kansai Expo, clarifying the company's stance to connect a future-oriented perspective to current business under the concept of "Think Circular for Space Age" even after the expo closes.
■ Restarting Mid-Term Management Strategy
The three-year mid-term plan will restart from fiscal year 2026. With four pillars: "integration of beauty and health," "strengthening customer connections," "global growth," and "strengthening management foundation," the company will promote management focused on creating medium- to long-term value rather than short-term optimization. Furthermore, by setting global environment, people, well-being, related industries and regions, and governance as materialities, the company aims to achieve both solutions to social issues and economic value through the business implementation of sustainability.
As a business development starting from sustainability, in the salon business domain, under the theme of "To all salons as well-being places," the company will work to evolve salons not just as "places to achieve beauty" but as "places where happiness continues to grow."
2026 Fiscal Year Sales Policy for Beauty and Barber Business
■ Theme: Comprehensive Proposal of "Equipment, Space, and Menus"
(Koei Noguchi, Senior Managing Executive Officer, General Manager of Beauty and Barber Sales Division / Representative Director & President of Takara Space Design Co., Ltd.)
Koei Noguchi, Senior Managing Executive Officer, General Manager of Beauty and Barber Sales Division / Representative Director & President of Takara Space Design Co., Ltd.
The central theme for the salon business domain in fiscal year 2026 was set as "To all salons as well-being places." Key challenges include improving customer experience value, deepening relationships with consumers, enabling each beauty and barber professional to fully utilize their abilities, and creating an environment that reduces physical burden and balances productivity with job satisfaction.
■ Problem Solving with SALON PLUS DX
The "SALON PLUS DX" initiative, which has been ongoing for the past three years, supports more individualized and optimal communication between stylists and customers through digital tools such as ECILA. This has led to concrete results contributing to the sustainable growth of salons, including not only increased spa and retail sales but also the growth of young staff and improved customer satisfaction.
■ Market-Specific Measures
In the barber market, focusing on "men's grooming," the company supports the creation of "salons that continue to be chosen" with high-value-added proposals combining private spaces, scalp & face care menus, and high-quality equipment. In the beauty market, the company aims to improve the overall experience value of the space by introducing new styling chairs from new series like "LB Series" and "BASEL," combined with spa rooming initiatives. Furthermore, with the full-scale launch of the real estate business from July 2026 and initiatives to visualize construction spaces using BIM (Building Information Modeling), the company will establish a system to provide integrated support for new openings, renovations, and space proposals in collaboration with Takara Space Design.