Takara Shuzo Co., Ltd. will launch "Takara Shōchū Highball <Tokyo Green Lemon>" nationwide as a limited-edition product on May 12 (Tuesday). The <Tokyo Green Lemon> flavor is a new addition that pairs well with the dry taste of Takara Shōchū Highball. It uses the rare "Ogasawara Island Lemon," harvested while its peel is still green in Haha-jima, Ogasawara Islands, Tokyo. This flavor offers a refreshing aroma and mellow acidity, enjoyed in some izakayas in the Ogasawara Islands and Tokyo. The company aims to continue creating new deliciousness and value for "Washu" (Japanese sake) with its reliable technology, contributing to customers' rich and joyful lives. Product details: Product name: Takara Shōchū Highball <Tokyo Green Lemon>, Category: Spirits (sparkling), Alcohol content: 7%, Pure alcohol content: 20g per 350ml, 28g per 500ml, Volume/Container: 350ml・500ml/Aluminum can, Packaging: 24 cans per cardboard box, Suggested retail price (excluding tax): 350ml/159 yen, 500ml/217 yen, Release region: Nationwide, Release date: May 12, 2026 (Tuesday). The Takara Shōchū Highball brand, which is said to be the origin of the term "Chūhai," pursues the taste of the original "Shōchū Highball" born in downtown Tokyo izakayas in the late Showa 20s (late 1940s to early 1950s). It is a dry Chūhai with the robust flavor unique to Takara Shōchū and a refreshing crispness from strong carbonation. It is also popular for its functional aspects: sugar-free*1, purine-free*2, and sweetener-free*3. The Takara Shōchū Highball celebrated its 20th anniversary on March 7, 2026. The brand will continue to deliver the "strong carbonation and refreshing dry taste" loved in downtown izakayas.
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- Source: PR TIMES
- Category: product_launch