Takara Shuzo Releases 15th Anniversary Label for Shochikubai Shirakabegura 'Mio'

Takara Shuzo Co., Ltd. will release the 'Shochikubai Shirakabegura Mio 15th Anniversary Label' to commemorate the 15th anniversary of the brand on June 21, 2026.

'Shochikubai Shirakabegura Mio' was born in June 2011 with the desire to 'deliver the deliciousness of sake to more people.' It is a sparkling sake characterized by a fruity, gentle sweetness derived from rice. Over the past 15 years, it has refreshed the image of sake and has been enjoyed by many customers, including the younger generation who were previously unfamiliar with sake.

Cumulative sales both domestically and internationally have exceeded 100 million bottles (300ml equivalent), and it has grown into a global brand exported to 44 countries. In the United States, the brand is strengthening its communication by signing partnership agreements with MLB teams, the New York Mets and the San Francisco Giants.

As a leader in the sparkling sake market, we will continue to pursue the joy and deliciousness of drinking sake, contributing to the rich and smiling lives of our customers so that 'Mio' remains a beloved brand for years to come.