Takara Shuzo Co., Ltd. will relaunch its carbonated drink made with "Gokujo Takara Shochu," previously known as "Tan-chu," with a renewed name and package design as "Gokujo Takara Highball" nationwide on Tuesday, April 7th.
"Gokujo Takara Highball" is a canned Ko-rui shochu highball that perfectly blends "Gokujo Takara Shochu" with strong carbonation.
The carbonated mix of "Gokujo Takara Shochu" has gained popularity, particularly in Tokyo's restaurants. Furthermore, "Tan-chu," sold since 2022, has been well-received by customers for its "refreshingly unsweetened taste that pairs well with meals and can be easily enjoyed at home."
To more clearly communicate the product's feature of being a simple, unsweetened carbonated drink made only with carefully selected shochu and carbonation, we are renewing the name and package design while keeping the popular taste unchanged.
In recent years, "Shochu RTD*" beverages, which are branded with shochu and highlight the taste of shochu, have become popular. By relaunching "Gokujo Takara Highball," our company aims to revitalize the Ko-rui shochu market.
*RTD: Abbreviation for Ready to Drink. Refers to alcoholic beverages that can be consumed as-is, such as canned chuhai.
[Product Overview]
Product Name: Gokujo Takara Highball 7% 350ml Can Category: Ko-rui Shochu (carbonated)
Alcohol Content: 7% Pure Alcohol Content: 20g per can
Volume/Container: 350ml / Aluminum can
Packaging: 24 cans in a cardboard box
Suggested Retail Price (excluding tax): 141 yen
Sales Region: Nationwide Release Date: Tuesday, April 7, 2026
"Gokujo Takara Shochu" Brand Site
https://www.takarashuzo.co.jp/products/shochu/takarashochu/gokujo/
About the New Package Design ・Large placement of the Gokujo Takara Shochu brand logo
・"Strong Carbonated Plain" appealing to the taste customers desire, highlighted with a red ribbon
・Simply communicates product features: "Pairs with any meal!" and "Just shochu and carbonation!"
(Left) Before renewal "Gokujo Takara...
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- Source: PR Times
- Category: News