Takara Shuzo to Launch Renewed "Gokujo Takara Highball" on April 7th (Tuesday)
📋 Article Processing Timeline
- 📰 Published: March 26, 2026 at 23:21
- 🔍 Collected: March 28, 2026 at 21:59 (46h 38m after Published)
- 🤖 AI Analyzed: April 14, 2026 at 23:26 (409h 26m after Collected)
Takara Shuzo Co., Ltd. will renew the name and package design of "Tanchu," a carbonated drink of "極上〈宝焼酎〉 no tansanwari," and launch it nationwide as "Gokujo Takara Highball" on April 7th (Tuesday).
"Gokujo Takara Highball" is a canned Kōrui shochu highball made with a best balance of "Gokujo <Takara Shochu>" and strong carbonated water.
In addition to the carbonated drink of "Gokujo <Takara Shochu>" gaining popularity mainly in restaurants in Tokyo, "Tanchu," a carbonated drink of "Gokujo <Takara Shochu>" sold since 2022, has been well-received by customers, who say, "It's refreshing, not sweet, and can be easily enjoyed at home with meals."
To more clearly appeal the characteristics of this unsweetened, simple carbonated drink made only with carefully selected shochu and carbonated water, the name and package design will be renewed without changing the popular taste.
In recent years, "Shochu RTD※" products that bear a shochu brand and leverage the taste of shochu have become popular. By launching the renewed "Gokujo Takara Highball," we aim to revitalize the Kōrui shochu market.
※RTD: Abbreviation for Ready to Drink. Refers to alcoholic beverages that can be drunk as is, such as canned chu-hai.
【Product Overview】
Product Name: Gokujo Takara Highball 7% 350ml Can
Category: Kōrui Shochu (Carbonated)
Alcohol Content: 7%
Pure Alcohol Content: 20g per bottle
Volume/Container: 350ml / Aluminum Can
Packaging: 24 cans per corrugated cardboard box
Suggested Retail Price (excluding tax): 141 yen
Sales Region: Nationwide
Release Date: Tuesday, April 7, 2026
■ "Gokujo <Takara Shochu>" Brand Site
https://www.takarashuzo.co.jp/products/shochu/takarashochu/gokujo/
■ About the New Package Design
・Place the large brand logo of "Gokujo <Takara Shochu>"
・Appeal with a red ribbon for "Strong Carbonated Plain," making it easy for customers to imagine the desired taste.
・Simply appeal the product features: "Goes well with any dish!" and "Just shochu and carbonation!"
