Takano Co., Ltd. (Head Office: Miyata-mura, Kamiina-gun, Nagano Prefecture; President and CEO: Masaaki Takano) has begun handling "Child Cup (Egg/Egg White)," an item developed and manufactured by B-Case Co., Ltd. (Head Office: Kanagawa Prefecture) to support dietary management for infants with allergies, within its clinical diagnostic reagent business.
We are pleased to announce that this product will be sequentially available for general sale at drugstores, baby product specialty stores, and online shops nationwide through the distribution and sales network of P.P. Co., Ltd. (Head Office: Chuo-ku, Osaka Prefecture; President and CEO: Yoshiharu Matsuura).
Child Cup (Egg) Child Cup (Egg White)
Background and Story of This Initiative
"From Testing to Daily Dietary Management" A Total Approach to Allergy as a Social Issue
In our clinical diagnostic reagent business, we have contributed to the rapid and accurate identification of allergy-causing substances by providing the automated analyzer "SiLIS-100" (General Name: Mobile Immunoassay Analyzer) for medical institutions.
Recently, the importance of "cautiously introducing foods that may be allergens based on an appropriate plan from an early stage" has been highlighted in allergy considerations for infants. However, the precise measurement and preparation of small amounts, especially of "egg" and "egg white," have been a significant psychological and physical burden for households.
Therefore, we, who provide automated analyzers for medical institutions, decided to handle "Child Cup," developed by B-Case Co., Ltd., with a strong desire to "provide total support, not only for early detection of allergies (testing) but also for dietary management (countermeasures) at home after testing."
By placing this product on the nationwide distribution network of P.P. Co., Ltd., a major wholesaler of daily necessities and healthcare products, we aim to connect medical institutions and households and realize a society where everyone can confidently proceed with infant feeding.
Product Overview
Product Name:
Child Cup (Egg / Egg White)
Product Features:
Design that Considers Careful Introduction of Baby Food: A cup-type package that safely and accurately supports the intake of "egg" and "egg white," which require careful introduction during infancy.
Significantly Reduces Burden at Home: Eliminates the need for "micro-measurement" and "cooking," which require specialized knowledge and effort. Even amidst busy childcare, meals can be managed by accurately controlling a set amount.
Safe Quality and Ease of Use: Hygienically individually packaged for easy use of the required amount when needed.
Sales Channels:
Drugstores, pharmacies, baby product retailers, major e-commerce sites nationwide, etc.
(Sold through P.P. Co., Ltd.)
Synergy Provided by the Clinical Diagnostic Reagent Business
For Medical Institutions (SiLIS-100):
Provides information for doctors to assess risk by rapidly measuring specific IgE for 45 allergy-related items.
For Households (Child Cup):
Provides a means to "correctly and safely practice" allergy-conscious dietary management at home on a daily basis, based on test information and doctor's instructions.
Comments from Each Company
[Comment from Representative of Takano Co., Ltd. Clinical Diagnostic Reagent Business]
"Until now, we have supported the medical field through our allergy testing device 'SiLIS-100.'
However, we have witnessed the anxiety many parents experience in 'daily dietary management at home that considers allergies,' which comes after testing. By handling B-Case's 'Child Cup' and delivering it to general households through P.P.'s strong sales network, we will provide peace of mind regarding allergy-conscious dietary management from both the medical and daily life perspectives."
[Comment from B-Case Co., Ltd.]
"Eggs are rich in nutritional value and can be introduced in the early stages of weaning, but they are also a food that can easily cause food allergies. 'Child Cup' is a supplementary baby food containing a small amount of egg, allowing babies to eat it with confidence when they first try eggs. 'Child Cup' was born from the desire to make delicate infant dietary management even a little easier and more secure. We expect that by partnering with Takano, which has high expertise in the allergy field, and P.P., which delivers products to consumers nationwide, we can support the childcare anxieties of many families."
About Takano
"From Manufacturing to 'Creative Industry'"
Starting with spring manufacturing, Takano has successively entered new fields such as office furniture and exterior products, and then advanced electronics products, and further medical and welfare-related products and clinical diagnostic reagents, constantly challenging the development of new products. This ability to expand is Takano's characteristic and the source of its development. In accordance with the basic management philosophy of "always holding high aspirations, observing social rules, looking at changes in the world, and contributing to the realization of an affluent society through sustainable growth and development," we will continue to pursue possibilities from all angles and challenge uncharted territories.
[Company Profile]
Company Name: Takano Co., Ltd. (Listed on the Tokyo Stock Exchange Standard Market, Securities Code: 7885) Location: 137 Miyata-mura, Kamiina-gun, Nagano Prefecture, 399-4301 Representative: Masaaki Takano, President and CEO Founded: July 1, 1941 Established: July 18, 1953 URL: https://www.takano-net.co.jp/
Business Activities: Manufacturing and sales of office furniture such as office chairs and other chairs, springs, exterior products, electronics-related products (image processing inspection equipment, electromagnetic actuators), and medical/welfare equipment.
Company Name: B-Case Co., Ltd. Location: Kanagawa Science Park, 3-2-1 Sakado, Takatsu-ku, Kawasaki-shi, Kanagawa Prefecture, 213-0012
Representative: Tetsuaki Ima, Representative Director Business Activities: Planning, development, and manufacturing of food and healthcare products for infants and toddlers.
Inquiries: https://bcase.co.jp/contact/
Company Name: P.P. Co., Ltd. Location: 2-1-36 Nonokibashi, Chuo-ku, Osaka-shi, Osaka Prefecture, 540-0011 Representative: Yoshiharu Matsuura, President and CEO Business Activities: Wholesale and manufacturing of medical and sanitary supplies, health foods, baby products, and healthcare products.
FACT BOX
- Source: PR TIMES
- Category: 製品発売