Established Manufacturer Founded in 1941 'Remakes' Recruitment Site into 'RPG'!? 'Job Hunting is an Adventure Full of Obstacles.'
Takano Co., Ltd., a diversified manufacturer, has fully renewed its 2027 recruitment website with an RPG (Role-Playing Game) theme. By visualizing its nine business divisions as 'adventure party members,' the company aims to overcome low brand recognition among students and help them navigate its complex business structure through gamified experiences like a 'Job Character Diagnosis.'
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 18:00
- 🔍 Collected: April 1, 2026 at 09:36
- 🤖 AI Analyzed: April 21, 2026 at 08:15 (478h 39m after Collected)
Takano Co., Ltd. (Headquarters: Kamiina-gun, Nagano; President: Masao Takano; Securities Code: 7885), a manufacturer and seller of office furniture, industrial equipment, and medical devices, has today fully renewed its new website for 2027 graduates and 2028 internships.
Breaking the stereotype that 'BtoB manufacturers are solid but plain,' the company has visualized its diverse business divisions as 'Adventure Party Members (characters).' The site features experiential content such as the 'Job Character Diagnosis,' which identifies suitable positions based on personality, allowing students to discover their ideal fields while having fun.
### ■ Challenging Zero Recognition: Turning 'Not Knowing What We Do' into a Weapon
Since its founding in 1941, Takano has evolved from spring manufacturing into a development-oriented company with top-class market shares in niche and diverse fields such as 'Office Chairs,' 'Semiconductor Inspection Equipment,' 'Exteriors,' 'Medical & Healthcare,' and 'Agri-business.' However, due to its BtoB-focused business, its national brand recognition is low, and students often feedback that the business content is too complex to identify which department suits them.
To address this, we have 'remade' the website into a worldview where students can enjoy choosing a 'Job' just like in an RPG. We define our venture spirit, which has opened up unknown territories, as 'ADVENTURE,' and deliver an exciting corporate research experience to students facing the 'wall' of job hunting.
### ■ Visualizing 9 Business Divisions as '9 Adventurers (Characters)'
We designed characters for our nine departments to embody their respective missions and specialized skills. These characters were all newly drawn by our in-house illustrator (Manomushi.). They are reliable companions who overcome the 'wall called work' together.
Breaking the stereotype that 'BtoB manufacturers are solid but plain,' the company has visualized its diverse business divisions as 'Adventure Party Members (characters).' The site features experiential content such as the 'Job Character Diagnosis,' which identifies suitable positions based on personality, allowing students to discover their ideal fields while having fun.
### ■ Challenging Zero Recognition: Turning 'Not Knowing What We Do' into a Weapon
Since its founding in 1941, Takano has evolved from spring manufacturing into a development-oriented company with top-class market shares in niche and diverse fields such as 'Office Chairs,' 'Semiconductor Inspection Equipment,' 'Exteriors,' 'Medical & Healthcare,' and 'Agri-business.' However, due to its BtoB-focused business, its national brand recognition is low, and students often feedback that the business content is too complex to identify which department suits them.
To address this, we have 'remade' the website into a worldview where students can enjoy choosing a 'Job' just like in an RPG. We define our venture spirit, which has opened up unknown territories, as 'ADVENTURE,' and deliver an exciting corporate research experience to students facing the 'wall' of job hunting.
### ■ Visualizing 9 Business Divisions as '9 Adventurers (Characters)'
We designed characters for our nine departments to embody their respective missions and specialized skills. These characters were all newly drawn by our in-house illustrator (Manomushi.). They are reliable companions who overcome the 'wall called work' together.