Takamatsu House to Launch Its First-Ever TV Commercial on May 25!
Takamatsu House Co., Ltd. will air its first-ever corporate TV commercial starting May 25, 2026. Titled "A Straightforwardly Good Home," the ad focuses on the dedicated "feet" of its employees who tirelessly search for land, symbolizing the company's "procurement strength" and "sincerity" in selecting only 1% of the rarest, best locations from over 2,000 properties monthly, aiming to boost brand recognition.
📋 Article Processing Timeline
- 📰 Published: May 19, 2026 at 20:50
- 🔍 Collected: May 19, 2026 at 12:31
- 🤖 AI Analyzed: May 19, 2026 at 12:49 (17 min after Collected)
Takamatsu House Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President: Motohiko Fujiwara; hereinafter "Takamatsu House") will begin broadcasting its first-ever television commercial and taxi advertisement starting Monday, May 25, 2026.
To further increase brand awareness and widely communicate our cherished values of "sincerity" and "commitment to land acquisition," Takamatsu House will broadcast and distribute its first TV commercial and taxi ad for two weeks starting Monday, May 25, 2026.
At Takamatsu House, to promise our customers a "future with a fine view," our team of procurement professionals collects over 2,000 pieces of residential land information monthly and vets them from various angles. However, we only actually acquire the "mere 1%" of rare, prime locations selected without compromise.
The "A Straightforwardly Good Home" version of this CM expresses this dedicated stance by focusing on the "feet" of our employees who tirelessly walk the ground day after day for that 1% encounter.
■ Deliberately focusing on "feet."
The "procurement power" of Takamatsu House, selecting 1% from 2,000 properties a month.
Out of a competition with 35 proposals, the chosen plan focused on the image of employees constantly walking on-site to find rare locations.
The strength of Takamatsu House lies in its overwhelming procurement power to strictly identify truly valuable properties from a multitude of land information. By symbolically depicting the "feet" that never stop moving forward, we express the "diligence" and "single-mindedness" of selecting the best 1% for our customers through an accumulation of steady actions.
■ A completely original CM song that enhances the world of the commercial.
The music in the CM is an original piece created from scratch for Takamatsu House.
The composer is Kei Iwasaki, a singer-songwriter who has worked on the scores for numerous hit productions like Netflix's 'Sanctuary' and the drama 'Brush Up Life.' The vocalist for the song is WATARU, the singer of the up-and-coming band Nape. His voice, with a firm sincerity behind its gentleness, deeply syncs with Takamatsu House's sincere values.
■ Episodes from filming and production.
- The "walking performance" of lead actor Yuta Ishiguro was unanimously decided.
A total of 18 people participated in the CM model audition. This CM required extremely high acting skills to express the corporate stance through the movement of "feet"—walking and running to search for land. Amid this, the entire production team was moved by Yuta Ishiguro's expressive power, conveying sincerity and strong will from his feet despite the limited movements, leading to his unanimous casting.
- Condensing the reality of uncompromising procurement into a single frame. A devotion to the timing of natural light.
The process Takamatsu House undertakes daily: selecting the ideal prime location from a vast amount of information. To embed that "uncompromising nature" into the footage, the filming crew was meticulous about everything, from walking speed and foot angle to the movement of clouds in the sky (for optimal natural light timing). The seemingly simple footage of "walking feet" condenses our company's honest-to-a-fault dedication.
■ CM & Ad Campaign Overview
CM Title: "A Straightforwardly Good Home" version (15 sec / 30 sec)
CM Special Site URL: https://takamatsu-house.co.jp/cm/
Behind-the-scenes of CM production now public: https://note.com/takamatsu_house/n/n17db7b03ae08
【TV CM Broadcast Overview】
Broadcast Period: Monday, May 25, 2026 – Sunday, June 7, 2026
Broadcast Stations: TV Asahi, TV Tokyo (*Kanto area)
【Transit Ad Distribution Overview】
Distribution Period: Monday, May 25, 2026 – Sunday, May 31, 2026
Medium: Taxi signage media "GROWTH" (Compatible taxi: S.RIDE)
■ About Takamatsu House Co., Ltd.
Established in 2019 as a new business company of the Takamatsu Group. With the corporate philosophy of "shaping a lot of happiness by creating the ideal homes and lifestyles that customers and society demand," we, as housing experts, carefully select the best for society and our customers to create homes that cater to a wide variety of lifestyles. By re-focusing on a customer-centric approach and expertly selecting land and housing, we contribute to society by providing the "ideal home and lifestyle" that customers truly desire, as well as high-quality living spaces.
【Company Profile】
Company Name: Takamatsu House Co., Ltd.
Establishment Date: April 2019
Representative: Motohiko Fujiwara
Business: Wooden detached house related business
Location: 15F Ebisu Prime Square Tower, 1-1-39 Hiroo, Shibuya-ku, Tokyo
Phone Number: 03-3486-1134
Official HP: https://takamatsu-house.co.jp/
Official note: https://note.com/takamatsu_house
To further increase brand awareness and widely communicate our cherished values of "sincerity" and "commitment to land acquisition," Takamatsu House will broadcast and distribute its first TV commercial and taxi ad for two weeks starting Monday, May 25, 2026.
At Takamatsu House, to promise our customers a "future with a fine view," our team of procurement professionals collects over 2,000 pieces of residential land information monthly and vets them from various angles. However, we only actually acquire the "mere 1%" of rare, prime locations selected without compromise.
The "A Straightforwardly Good Home" version of this CM expresses this dedicated stance by focusing on the "feet" of our employees who tirelessly walk the ground day after day for that 1% encounter.
■ Deliberately focusing on "feet."
The "procurement power" of Takamatsu House, selecting 1% from 2,000 properties a month.
Out of a competition with 35 proposals, the chosen plan focused on the image of employees constantly walking on-site to find rare locations.
The strength of Takamatsu House lies in its overwhelming procurement power to strictly identify truly valuable properties from a multitude of land information. By symbolically depicting the "feet" that never stop moving forward, we express the "diligence" and "single-mindedness" of selecting the best 1% for our customers through an accumulation of steady actions.
■ A completely original CM song that enhances the world of the commercial.
The music in the CM is an original piece created from scratch for Takamatsu House.
The composer is Kei Iwasaki, a singer-songwriter who has worked on the scores for numerous hit productions like Netflix's 'Sanctuary' and the drama 'Brush Up Life.' The vocalist for the song is WATARU, the singer of the up-and-coming band Nape. His voice, with a firm sincerity behind its gentleness, deeply syncs with Takamatsu House's sincere values.
■ Episodes from filming and production.
- The "walking performance" of lead actor Yuta Ishiguro was unanimously decided.
A total of 18 people participated in the CM model audition. This CM required extremely high acting skills to express the corporate stance through the movement of "feet"—walking and running to search for land. Amid this, the entire production team was moved by Yuta Ishiguro's expressive power, conveying sincerity and strong will from his feet despite the limited movements, leading to his unanimous casting.
- Condensing the reality of uncompromising procurement into a single frame. A devotion to the timing of natural light.
The process Takamatsu House undertakes daily: selecting the ideal prime location from a vast amount of information. To embed that "uncompromising nature" into the footage, the filming crew was meticulous about everything, from walking speed and foot angle to the movement of clouds in the sky (for optimal natural light timing). The seemingly simple footage of "walking feet" condenses our company's honest-to-a-fault dedication.
■ CM & Ad Campaign Overview
CM Title: "A Straightforwardly Good Home" version (15 sec / 30 sec)
CM Special Site URL: https://takamatsu-house.co.jp/cm/
Behind-the-scenes of CM production now public: https://note.com/takamatsu_house/n/n17db7b03ae08
【TV CM Broadcast Overview】
Broadcast Period: Monday, May 25, 2026 – Sunday, June 7, 2026
Broadcast Stations: TV Asahi, TV Tokyo (*Kanto area)
【Transit Ad Distribution Overview】
Distribution Period: Monday, May 25, 2026 – Sunday, May 31, 2026
Medium: Taxi signage media "GROWTH" (Compatible taxi: S.RIDE)
■ About Takamatsu House Co., Ltd.
Established in 2019 as a new business company of the Takamatsu Group. With the corporate philosophy of "shaping a lot of happiness by creating the ideal homes and lifestyles that customers and society demand," we, as housing experts, carefully select the best for society and our customers to create homes that cater to a wide variety of lifestyles. By re-focusing on a customer-centric approach and expertly selecting land and housing, we contribute to society by providing the "ideal home and lifestyle" that customers truly desire, as well as high-quality living spaces.
【Company Profile】
Company Name: Takamatsu House Co., Ltd.
Establishment Date: April 2019
Representative: Motohiko Fujiwara
Business: Wooden detached house related business
Location: 15F Ebisu Prime Square Tower, 1-1-39 Hiroo, Shibuya-ku, Tokyo
Phone Number: 03-3486-1134
Official HP: https://takamatsu-house.co.jp/
Official note: https://note.com/takamatsu_house