Iwata City and Taisho Pharmaceutical Sign Collaboration Agreement to Promote Regionalization of Club Activities 'SPO☆CUL IWATA'

Iwata City (Mayor: Hiroaki Kusachi) and Taisho Pharmaceutical Co., Ltd. (Headquarters: Toshima-ku, Tokyo; President: Shigeru Uehara) will sign a collaboration agreement to promote 'SPO☆CUL IWATA,' the regional development of school club activities. This agreement aims to create a new framework where the community as a whole supports middle school club activities, rather than having them contained within individual schools, against the backdrop of social issues such as a declining birthrate and the increasing workload of teachers. 'SPO☆CUL IWATA,' promoted by Iwata City, is a regional club activity that collaborates with the community and private companies, placing children at the center and aiming for growth through self-development and relationship building. In this agreement, Taisho Pharmaceutical will provide support by combining its knowledge and awareness-raising expertise on heatstroke prevention. By working together, both parties aim to realize a safe and sustainable after-school activity environment where all middle school students can choose activities according to their interests and continue to take on challenges safely even in the height of summer. - Support for regionalizing club activities through public-private partnership - Practical heatstroke measures for middle school students, instructors, and educational settings - Development of awareness activities under the theme of 'Protecting Mid-summer Sports' In recent years, the risk of heatstroke at sports venues has been increasing due to the effects of global warming, and protecting children's lives and opportunities for challenge has become a common and important theme for regions and companies alike. 1. About the Signing Ceremony - Date/Time: Monday, May 11, 2026, 15:30-16:00 - Location: Iwata City Hall (3-1 Kokufudai, Iwata-shi, Shizuoka) To commemorate the signing of this agreement, a ceremony will be held with the following attendees: - Speakers (Scheduled): - Iwata City Mayor: Hiroaki Kusachi - Taisho Pharmaceutical Co., Ltd. Marketing Division Director: Masaomi Shishido - Special Guest: Takashi Fukunishi (Jubilo Iwata OB) Iwata City advocates being a 'Sports Exchange City' and has nurtured a world-class sports culture. We have invited Mr. Takashi Fukunishi, a Jubilo Iwata alumnus and active sports caster, as a special guest to widely disseminate the significance of this agreement—'Region x Sports x Children x Health'—through the media. 2. Specific Collaboration and Implementation Details (1) Workshop for Middle School Instructors - Date/Time: Friday, May 8, 2026, 19:00-19:20 - Location: Ryuyo Naginoki Kaikan (6605-3 Toyooka, Iwata-shi, Shizuoka) - Details: Taisho Pharmaceutical will collaborate in a workshop hosted by Iwata City to hold a seminar on 'Accident Prevention and Heatstroke Measures at Sports Sites.' - Basic knowledge of heatstroke - Prevention and initial response useful on-site (2) Elementary School Visits by Active Jubilo Iwata Players - Date: Tuesday, May 19, 2026 - Locations: 22 elementary schools in Iwata City (planned) - Details: Players will deliver 'Lipovitan Ice Slurry Sports' and interact with children, encouraging them to stay safe while enjoying sports as the weather gets hotter. (3) Club Team Visits by Jubilo Iwata CRO Hiroki Yamada - Date: Late May to Mid-June (planned) - Details: Hiroki Yamada will visit local club teams to support middle school students who are serious about soccer. 3. Increasing Social Importance of Heatstroke Measures Due to the trend of worsening summer heat each year, heatstroke measures have become an important social issue. According to the Japan Meteorological Agency, temperatures are expected to be higher than average, predicting a second consecutive year of severe heat. Vigilance against heatstroke and heavy rain is necessary. 4. Lipovitan Ice Slurry Sports (Frozen Beverage) Product Features: A soft drink containing fine ice dispersed in liquid that can be drunk while frozen. It provides citric acid, vitamins B1, B2, and B6, along with salt lost through sweat during exercise. Available in Honey Lemon, Apple, and Salty Lychee flavors.