Taisho Pharmaceutical's 'Lipovitan Jelly for Long-term Storage' Wins Excellence Award at the 1st 'Disaster Food Award 2026'!
Taisho Pharmaceutical's 'Lipovitan Jelly for Long-term Storage' has received the Excellence Award in the 1st 'Disaster Food Award 2026' organized by Japan Food Journal. The product was highly evaluated for its 5+ year shelf life, lack of 28 major allergens, and its ability to provide 200kcal of energy quickly during disasters.
📋 Article Processing Timeline
- 📰 Published: April 24, 2026 at 20:00
- 🔍 Collected: April 24, 2026 at 11:31
- 🤖 AI Analyzed: April 24, 2026 at 12:11 (39 min after Collected)
Taisho Pharmaceutical Co., Ltd. (hereinafter referred to as 'the Company') has received the Excellence Award for its 'Lipovitan Jelly for Long-term Storage ' at the 1st 'Disaster Food Award 2026' sponsored by Japan Food Journal.
### What is the Disaster Food Award?
The 'Disaster Food Award 2026' is a newly established recognition system by Japan Food Journal to support companies and organizations working on the development and promotion of disaster foods and related items, aiming to deliver 'the peace of mind of eating' to everyone.
It selects outstanding products that meet diverse needs, such as those of the elderly, infants, and people with allergies. In this inaugural event, 78 items across 7 categories were recognized. Taisho's 'Lipovitan Jelly for Long-term Storage' was chosen for the Excellence Award in the Special Nutritious Foods, Supplements, etc. category.
### Background of Development
The development began with the Company's experience providing 'Lipovitan D' (Designated Quasi-drug) to disaster-stricken areas after the Great East Japan Earthquake. Through this support, the Company learned about the challenges of emergency stockpiling.
In times of disaster, people from all walks of life consume stockpiled food. It is assumed that anyone might need it—not just adults, but also children, the elderly, those with chronic illnesses, or those with allergies.
'We want to create a disaster food that can deliver nutrition and vitality to everyone from adults to children'—this sentiment drove the development. 'Lipovitan Jelly for Long-term Storage' is a jelly-type emergency food that allows simultaneous intake of hydration, energy equivalent to about one rice ball (200kcal), and Vitamins B1, B2, and B6. It is free of 28 major allergens, caffeine-free, and achieves a long-term storage of over 5 years (shelf life at manufacture is 6 years). The flavor was also meticulously developed to ensure it can be consumed comfortably even during emergencies.
### 8 Key Features
1. Easy intake of hydration and nutrition
2. 200kcal per pouch
3. No cooking/preparation required
4. Generates minimal waste upon disposal
5. Free of 28 major allergens, caffeine-free
6. Pocket-sized portability
7. Contains Vitamins B1, B2, and B6
8. Space-saving compact cases (80 pouches per box)
### Performance in the Previous Fiscal Year
In the previous fiscal year (FY2025), the Company conducted ongoing activities to raise awareness that periodic inspection and rotation of stockpiles (food, drinks, hygiene products) lead to more effective disaster preparedness.
Simultaneously, against the background of increasing needs for advanced disaster and BCP (Business Continuity Planning) measures in local governments and corporations, the Company exhibited at B2B disaster prevention expos. The features of 'Lipovitan Jelly for Long-term Storage' were introduced specifically to person-in-charge selecting stockpiles, reaching approximately 1,200 individuals across 7 exhibitions.
As a result, the product has been highly evaluated and adopted primarily by companies and organizations that must maintain business continuity during disasters. One example is Yomiuri Telecasting Corporation, which is responsible for broadcasting infrastructure and must continue information dissemination even during large-scale disasters.
### Voice from an Adopting Company (Yomiuri Telecasting Corporation)
Q: What do you prioritize from the perspective of disaster prevention?
'Yomiuri TV's mission is to prevent the spread of damage and save as many lives as possible by continuing "disaster broadcasting," even if we ourselves are hit by a large-scale disaster. To fulfill that mission, it is essential to maintain an environment where staff can work safely and with peace of mind even under extremely severe conditions. We are preparing for all possible scenarios, including equipment measures, rule setting, and support for people working under high-load situations.'
Q: Why did you choose 'Lipovitan Jelly for Long-term Storage'?
'During disaster broadcasting, work continues indefinitely with limited personnel. We assume situations where personnel cannot calmly consume stockpiled food that requires hydration or cooking. Under such conditions, the fact that "Lipovitan Jelly for Long-term Storage" allows for rapid intake of energy and nutrition makes it one of the effective means to support the continuation of operations during a disaster.'
FAQ
What product from Taisho Pharmaceutical won an award in the Disaster Food Award 2026?
Taisho Pharmaceutical's Lipovitan Jelly for Long-term Storage won the Excellence Award.
Which award did Lipovitan Jelly for Long-term Storage receive in 2026?
Lipovitan Jelly for Long-term Storage received the Excellence Award in 2026.
What year was the first Disaster Food Award held where Taisho Pharmaceutical won?
The first Disaster Food Award was held in the year 2026.
How many major allergens are absent in Taisho Pharmaceutical's Lipovitan Jelly product?
Taisho Pharmaceutical's Lipovitan Jelly lacks 28 major allergens.
What is the energy content provided by one serving of Lipovitan Jelly for Long-term Storage?
One serving of Lipovitan Jelly provides 200kcal of energy.