Delicious Even Frozen! "Lipovitan Jelly" Renewed and Released!!
Key facts
- Delicious Even Frozen! "Lipovitan Jelly" Renewed and Released!!
- Taisho Pharmaceutical will launch a renewed version of "Lipovitan Jelly" on April 22, 2026, featuring a new formula that remains delicious even when frozen. It proposes a new habit for energy intake and heatstroke prevention during summer.
- Source: PR Times
- Date: April 22, 2026
Direct answer
Taisho Pharmaceutical will launch a renewed version of "Lipovitan Jelly" on April 22, 2026, featuring a new formula that remains delicious even when frozen. It proposes a new habit for energy intake and heatstroke prevention during summer.
- Citation
- Delicious Even Frozen! "Lipovitan Jelly" Renewed and Released!! (April 22, 2026), PR Times
- Source
- PR Times
- Date
- April 22, 2026
Taisho Pharmaceutical will launch a renewed version of "Lipovitan Jelly" on April 22, 2026, featuring a new formula that remains delicious even when frozen. It proposes a new habit for energy intake and heatstroke prevention during summer.
📋 Article Processing Timeline
- 📰 Published: April 22, 2026 at 20:00
- 🔍 Collected: April 23, 2026 at 00:02 (4h 2m after Published)
- 🤖 AI Analyzed: April 23, 2026 at 07:10 (7h 8m after Collected)
Taisho Pharmaceutical Co., Ltd. [Headquarters: Toshima-ku, Tokyo; President: Shigeru Uehara] (hereinafter referred to as "the Company") will sequentially release the renewed "Lipovitan Jelly" (soft drink ), designed to be delicious even when frozen, starting Wednesday, April 22.
In addition to the limited time for meals in the morning, appetite tends to decrease in summer due to the heat. Against this background, the Company proposes a new option: a "jelly drink that is delicious even when frozen," allowing for the intake of energy, hydration, and salt.
In response to consumer needs, the following two points have been refreshed:
1. New Design for Deliciousness Even When Frozen
It is now possible to eat the product frozen, which was previously not recommended. You can enjoy the texture while efficiently consuming energy and hydration.
2. New Package Conveying a Cooling Sensation
The design has been refreshed using a triangular motif reminiscent of a diamond cut combined with various shades of blue to evoke an image of coolness.
In a company survey, 49.9% of respondents chose "jelly drinks" as a food that is easy to eat during the hot summer, following "noodles (somen, udon, etc.)" at 72.3%. It was also found that jelly drinks are perceived as being able to "supply energy in a short time," "easy to swallow/eat even when one has no appetite," "convenient to carry," and "useful for hydration." Respondents also believed that "frozen jelly drinks" help prevent heatstroke.
These results suggest that jelly drinks are recommended as a means of nutritional and hydration supply during summer. Furthermore, "freezing" them is suggested as an option to easily feel a sense of coolness while consuming.
Through the renewal of "Lipovitan Jelly," the Company proposes a new habit of summer energy intake and heatstroke prevention as a "jelly drink that is delicious even when frozen," supporting the healthy daily lives of consumers.
The Company will continue to develop products that meet the diverse needs of consumers.
◇ Product Features
- A pouch-type jelly drink that provides 180 kcal of energy per bag.
- Contains one day's worth (*1) of "Vitamins B1, B2, B6," "Citric Acid," "Royal Jelly," and "Arginine."
- Recommended "Energy Flavor" for when you want to work hard.
- Recommended for heatstroke countermeasures (*2).
- Obtained "Informed Choice Certification," an anti-doping certification.
*1 Nutrient Reference Values (2025)
*2 This product falls within the scope of the "Heatstroke Countermeasure" labeling guidelines set by the Japan Soft Drink Association. It meets the standard of "containing at least 40 to 80 mg of sodium concentration per 100 ml of beverage."
◇ Product Overview
Product Name: Lipovitan Jelly
Product Category: Soft drink (jelly drink)
Suggested Retail Price: 216 yen (including consumption tax)
Ingredients: Fructose-glucose liquid sugar (domestically produced), maltodextrin (domestically produced), sugar, royal jelly powder / acidulant, L-arginine, gelling agent (polysaccharide thickener), flavoring, caffeine, V.B2, V.B1, V.B6
Nutritional Information: [Per bag (180g)] Energy 180kcal, Protein 0.9g, Fat 0g, Carbohydrates 45.0g, Salt equivalent 0.25g, Vitamin B1 1.2mg, Vitamin B2 1.4mg, Vitamin B6 1.3mg
Glucose 5g (*3), Citric acid 1300mg, Royal jelly (raw equivalent) 100mg (*3), Arginine 450mg, Caffeine 50mg (*3 added during the manufacturing process)
Allergen ingredients: None (among the 28 items included in the raw materials)
Release Date: Sequential release from Wednesday, April 22, 2026
◇ Lipovitan Jelly Product Page
URL: https://brand.taisho.co.jp/lipovitan/jellyseries/jelly/
◇ Survey Overview
Survey Company: Taisho Pharmaceutical Co., Ltd.
Survey Method: Internet survey (using Fastask)
Survey Date: January 26 to February 2, 2026
Valid Responses: 1,018 people
◇ Product Inquiries from Consumers
Customer 119 Room TEL: 03-3985-1800
FAQ
What are the key facts in this article?
Taisho Pharmaceutical will launch a renewed version of "Lipovitan Jelly" on April 22, 2026, featuring a new formula that remains delicious even when frozen. It proposes a new habit for energy intake and heatstroke prevention during summer.
What is the direct answer?
Taisho Pharmaceutical will launch a renewed version of "Lipovitan Jelly" on April 22, 2026, featuring a new formula that remains delicious even when frozen. It proposes a new habit for energy intake and heatstroke prevention during summer.
What is the source and date?
PR Times: https://prtimes.jp/main/html/rd/p/000000024.000180826.html | April 22, 2026