Ryo Yoshizawa Appointed as CM Character for Lipovitan D's Brand Promotion 'Lipovitan Days'!
Taisho Pharmaceutical has appointed Ryo Yoshizawa for the new Lipovitan D promotion 'Lipovitan Days'. The new CM, reflecting modern work styles, airs from April 14, 2026.
📋 Article Processing Timeline
- 📰 Published: April 14, 2026 at 17:00
- 🔍 Collected: April 14, 2026 at 08:31
- 🤖 AI Analyzed: April 19, 2026 at 19:30 (130h 59m after Collected)
Taisho Pharmaceutical Co., Ltd. (Headquarters: Toshima-ku, Tokyo; President: Shigeru Uehara) will appoint Ryo Yoshizawa as the CM character for the 'Lipovitan Days' brand promotion of Lipovitan D, which started in January 2026. In addition, a new TV-CM 'My Lipovitan Days (Introduction)' (15 seconds, 30 seconds) featuring Mr. Yoshizawa has been produced and will start airing nationwide on Tuesday, April 14. Furthermore, making-of and interview videos, along with the new TV-CM, will be released on the 'Lipovitan D' brand website (https://brand.taisho.co.jp/lipovitan/lipod/).
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Since the period of rapid economic growth in the Showa era, the Lipovitan brand has grown as a brand that supports people's vitality with the catchphrase 'Fight Ippatsu!'. Entering the Reiwa era, as lifestyles and values undergo major shifts and the 'way of working hard' for youth living today changes, the brand reinterpreted its original philosophy of 'supporting those who try their best positively' and launched 'Lipovitan Days' as a new brand promotion from January 2026.
Amidst a dynamically changing social environment—such as faster information flow due to the spread of the internet and smartphones, and diversifying views on work and careers—we are positioning Lipovitan D as a 'presence that supports people living in the present', broadcasting this nationwide through TV-CMs and other media, staying close to modern youth who continue to challenge themselves.
In the new TV-CM 'My Lipovitan Days (Introduction)', Mr. Yoshizawa plays the role of an architectural designer who earnestly faces his work, despite being a bit clumsy. In an era where you don't have to push yourself too hard, and in an environment where frantic effort is often considered outdated, Mr. Yoshizawa still takes a positive step forward, exclaiming, 'It's okay to try hard!!'. Through his figure, the CM conveys that Lipovitan D is a presence that stays close to the days of earnestly aiming for a goal.
■ New TV-CM 'My Lipovitan Days (Introduction)' Story
Mr. Yoshizawa is facing his work even inside the morning bus. Looking at the boarding passengers, he mutters in his heart, 'We live in an era where we don't have to try too hard'. Voices cross his mind: 'Moderation is fine, being frantic is outdated'. Amidst those thoughts, at the onboard announcement 'Doors are closing', he hurriedly jumps out of the bus. Running against the flow of people passing by, Mr. Yoshizawa raises his voice as if shaking off hesitation, 'It's okay to try hard!!'. When he arrives at the empty workplace, he stands in front of his desk where half-made models and presentation materials are spread out haphazardly. Suddenly realizing his own hard work accumulated so far, a smile spills across his face. Responding to the greeting of a junior colleague who just arrived at work, Mr. Yoshizawa waves his hand while drinking Lipovitan D. After finishing the drink, he shifts his mindset and faces his work again. 'Continue, passion.' Lipovitan D stays close to Mr. Yoshizawa's hard work as he earnestly tackles his job.
■ Shooting Episodes
● Scenes requiring running at full speed
The shooting for the new TV-CM 'My Lipovitan Days (Introduction)' took place at three locations: inside a bus and at a bus stop, on a sidewalk where he gets off the bus and runs, and at the design office where Mr. Yoshizawa's character, an architectural designer, works. Especially in the scene running down the sidewalk, there was a moment where he had to run at full speed while saying the line, 'It's okay to try hard!!'. Looking back on the shooting, Mr. Yoshizawa said, 'It felt like it's been a while since I ran like that, so I used up my stamina.' Although it was a full-day shoot from early morning to night, Mr. Yoshizawa safely finished it and revealed with a bright smile, 'It was early in the morning and the locations changed, so I was tired past noon, but I chugged a Lipovitan D and was able to finish the shoot.'
● 'The impression of 'Fight Ippatsu!' was so strong, so why me?'
When asked about his impressions when his appearance in the CM was decided after the shoot ended, Mr. Yoshizawa said, 'Frankly, I was happy. I've been watching the (Lipovitan D) commercials since I was a child, and I was very happy, but in my mind, the powerful impression of 'Fight Ippatsu!' was so strong that I thought, why me? Do I have to bulk up like crazy from here on out?'. But when he actually approached the CM shoot, he said, 'It turned into a completely different CM content, and I think the way it stays close to people who try hard, and to earnest efforts, makes it a good CM perfectly suited for this Reiwa era.'
◇ ◇ ◇
Since the period of rapid economic growth in the Showa era, the Lipovitan brand has grown as a brand that supports people's vitality with the catchphrase 'Fight Ippatsu!'. Entering the Reiwa era, as lifestyles and values undergo major shifts and the 'way of working hard' for youth living today changes, the brand reinterpreted its original philosophy of 'supporting those who try their best positively' and launched 'Lipovitan Days' as a new brand promotion from January 2026.
Amidst a dynamically changing social environment—such as faster information flow due to the spread of the internet and smartphones, and diversifying views on work and careers—we are positioning Lipovitan D as a 'presence that supports people living in the present', broadcasting this nationwide through TV-CMs and other media, staying close to modern youth who continue to challenge themselves.
In the new TV-CM 'My Lipovitan Days (Introduction)', Mr. Yoshizawa plays the role of an architectural designer who earnestly faces his work, despite being a bit clumsy. In an era where you don't have to push yourself too hard, and in an environment where frantic effort is often considered outdated, Mr. Yoshizawa still takes a positive step forward, exclaiming, 'It's okay to try hard!!'. Through his figure, the CM conveys that Lipovitan D is a presence that stays close to the days of earnestly aiming for a goal.
■ New TV-CM 'My Lipovitan Days (Introduction)' Story
Mr. Yoshizawa is facing his work even inside the morning bus. Looking at the boarding passengers, he mutters in his heart, 'We live in an era where we don't have to try too hard'. Voices cross his mind: 'Moderation is fine, being frantic is outdated'. Amidst those thoughts, at the onboard announcement 'Doors are closing', he hurriedly jumps out of the bus. Running against the flow of people passing by, Mr. Yoshizawa raises his voice as if shaking off hesitation, 'It's okay to try hard!!'. When he arrives at the empty workplace, he stands in front of his desk where half-made models and presentation materials are spread out haphazardly. Suddenly realizing his own hard work accumulated so far, a smile spills across his face. Responding to the greeting of a junior colleague who just arrived at work, Mr. Yoshizawa waves his hand while drinking Lipovitan D. After finishing the drink, he shifts his mindset and faces his work again. 'Continue, passion.' Lipovitan D stays close to Mr. Yoshizawa's hard work as he earnestly tackles his job.
■ Shooting Episodes
● Scenes requiring running at full speed
The shooting for the new TV-CM 'My Lipovitan Days (Introduction)' took place at three locations: inside a bus and at a bus stop, on a sidewalk where he gets off the bus and runs, and at the design office where Mr. Yoshizawa's character, an architectural designer, works. Especially in the scene running down the sidewalk, there was a moment where he had to run at full speed while saying the line, 'It's okay to try hard!!'. Looking back on the shooting, Mr. Yoshizawa said, 'It felt like it's been a while since I ran like that, so I used up my stamina.' Although it was a full-day shoot from early morning to night, Mr. Yoshizawa safely finished it and revealed with a bright smile, 'It was early in the morning and the locations changed, so I was tired past noon, but I chugged a Lipovitan D and was able to finish the shoot.'
● 'The impression of 'Fight Ippatsu!' was so strong, so why me?'
When asked about his impressions when his appearance in the CM was decided after the shoot ended, Mr. Yoshizawa said, 'Frankly, I was happy. I've been watching the (Lipovitan D) commercials since I was a child, and I was very happy, but in my mind, the powerful impression of 'Fight Ippatsu!' was so strong that I thought, why me? Do I have to bulk up like crazy from here on out?'. But when he actually approached the CM shoot, he said, 'It turned into a completely different CM content, and I think the way it stays close to people who try hard, and to earnest efforts, makes it a good CM perfectly suited for this Reiwa era.'