New Orange Flavor (Fruit Juice-Free) Joins 'Lipovitan Kids Jelly'! For Essential Nutrient Intake and Heatstroke Prevention for Growing Children
Taisho Pharmaceutical has launched a new orange flavor (fruit juice-free) for its "Lipovitan Kids Jelly" series, aimed at providing essential nutrients and heatstroke prevention for growing children. It's free from preservatives, oxidants, 28 allergens, and caffeine, offering a safe and tasty option for kids.
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- 📰 Published: April 8, 2026 at 20:00
- 🔍 Collected: April 8, 2026 at 11:30
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Taisho Pharmaceutical Co., Ltd. [Headquarters: Toshima-ku, Tokyo; President: Shigeru Uehara] (hereinafter, "the Company") will launch an orange flavor (fruit juice-free) to its 'Lipovitan Kids Jelly' series, a refreshing jelly drink formulated with nutrients essential for growing children, nationwide starting April 8, 2026 (Wednesday).
'Lipovitan Kids Jelly' is a refreshing jelly drink containing vitamins B1, B2, B6, calcium, and glucose, which are essential nutrients for growing children and provide energy. It can be enjoyed deliciously even when frozen and is also recommended for heatstroke prevention*. Furthermore, it is completely free of preservatives, antioxidants, allergens (28 specific items), and caffeine, designed with children's well-being in mind.
The newly added "Orange Flavor" is a popular taste among children in beverages and other products, resulting in a jelly drink with a refreshing orange tartness that spreads in the mouth. With the addition of this orange flavor to the existing lineup (Grape Flavor (fruit juice-free), Mixed Fruit Flavor (fruit juice-free), Peach Flavor (fruit juice-free), Apple Flavor (fruit juice-free), and Ramune Flavor), we are now able to offer a lineup that caters to a wider range of preferences and can be picked up by more children.
The packaging for the orange flavor features Pikachu, who has been on previous packages, as well as Dragonite, Rayquaza, and Meowscarada.
The Company will continue to meet the diverse needs of consumers and engage in a wide range of product development through the expansion of its lineup.
* This product meets the criteria "containing at least 40-80mg of sodium per 100ml of beverage" within the scope of the "Heatstroke Prevention" display guideline set by the Japan Soft Drink Association.
## Product Features
- Contains vitamins B1, B2, B6, and calcium essential for growing children.
- Recommended for heatstroke prevention* for children; can be enjoyed deliciously even when frozen.
- Completely free of preservatives, antioxidants, allergens (28 specific items), and caffeine.
- Popular orange flavor (fruit juice-free) for children.
* This product meets the criteria "containing at least 40-80mg of sodium per 100ml of beverage" within the scope of the "Heatstroke Prevention" display guideline set by the Japan Soft Drink Association.
## Product Overview
Product Name: Lipovitan Kids Jelly Orange Flavor
'Lipovitan Kids Jelly' is a refreshing jelly drink containing vitamins B1, B2, B6, calcium, and glucose, which are essential nutrients for growing children and provide energy. It can be enjoyed deliciously even when frozen and is also recommended for heatstroke prevention*. Furthermore, it is completely free of preservatives, antioxidants, allergens (28 specific items), and caffeine, designed with children's well-being in mind.
The newly added "Orange Flavor" is a popular taste among children in beverages and other products, resulting in a jelly drink with a refreshing orange tartness that spreads in the mouth. With the addition of this orange flavor to the existing lineup (Grape Flavor (fruit juice-free), Mixed Fruit Flavor (fruit juice-free), Peach Flavor (fruit juice-free), Apple Flavor (fruit juice-free), and Ramune Flavor), we are now able to offer a lineup that caters to a wider range of preferences and can be picked up by more children.
The packaging for the orange flavor features Pikachu, who has been on previous packages, as well as Dragonite, Rayquaza, and Meowscarada.
The Company will continue to meet the diverse needs of consumers and engage in a wide range of product development through the expansion of its lineup.
* This product meets the criteria "containing at least 40-80mg of sodium per 100ml of beverage" within the scope of the "Heatstroke Prevention" display guideline set by the Japan Soft Drink Association.
## Product Features
- Contains vitamins B1, B2, B6, and calcium essential for growing children.
- Recommended for heatstroke prevention* for children; can be enjoyed deliciously even when frozen.
- Completely free of preservatives, antioxidants, allergens (28 specific items), and caffeine.
- Popular orange flavor (fruit juice-free) for children.
* This product meets the criteria "containing at least 40-80mg of sodium per 100ml of beverage" within the scope of the "Heatstroke Prevention" display guideline set by the Japan Soft Drink Association.
## Product Overview
Product Name: Lipovitan Kids Jelly Orange Flavor