Say Goodbye to Ditch and Garbage Smells with Odor Care Focusing on "Bacteria"! ~Verifying the Sterilizing Effect of CPC on Bacteria Causing Bad Breath~

Spring is a season with many new encounters. Many people pay attention to their appearance, such as their clothes and hairstyles, when meeting someone for the first time. However, what is surprisingly easy to forget is bad breath care. Precisely because it is difficult to notice yourself, advance preparation is important. Therefore, this time, we will introduce the results of an awareness survey on bad breath, as well as countermeasures focusing on the bacteria that cause bad breath. ● As a result of the awareness survey, about 60% of people are conscious of their own bad breath, showing that many people are concerned about it. ● Fn bacteria (F. nucleatum), which causes bad breath, can be present in anyone's mouth. ● Released data "visualizing" how CPC (Cetylpyridinium Chloride Hydrate) sterilizes Fn bacteria. ## ◆ Over 60% of people are conscious of their own bad breath As a result of an awareness survey on bad breath conducted among men and women in their 20s to 60s, 62.3% of the respondents answered that they "always" or "sometimes" are conscious of their own bad breath. Furthermore, among those who answered that they are "conscious" of their own bad breath, 83% answered that they are "frequently" or "sometimes" concerned about "other people's" bad breath, revealing that many people are just as concerned about other people's bad breath as their own. ## ◆ The cause of bad breath was "bacteria"? When do bacteria increase? Did you know that "bacteria" in the mouth are involved as one of the causes of bad breath? There are many bacteria in our mouths. Among them, Fusobacterium nucleatum (abbreviation: Fn bacteria) is well known as a bad breath-causing bacterium and can be present in anyone's mouth. Fn bacteria produces hydrogen sulfide (smelling like a "ditch") and methyl mercaptan (smelling like "garbage"), which are the main odor components of bad breath. In the survey conducted this time, many responses for "situations where I was concerned about my own bad breath" included [when I was nervous], [when I haven't taken fluids for a long time], and [when waking up]. This is thought to be because these situations are related to an increase in bacteria in the mouth. Specifically, bacteria are thought to increase easily at the following timings: ① When nervous or when not taking fluids for a long time When you are not taking fluids, or when you are nervous or stressed, your mouth tends to dry out and the amount of saliva decreases. Because saliva contains components that suppress the growth of bacteria, a decrease in saliva leads to bad breath. ② When waking up During sleep, in addition to a decrease in saliva secretion, the amount of oxygen in the mouth decreases, making it easier for anaerobic bacteria, which dislike oxygen, to increase. Since Fn bacteria is an anaerobic bacterium, it is thought that bad breath is often strongly felt immediately after waking up. Now that you know when bacteria increase, next we will teach you "how to reduce bacteria". ## ◆ Verifying the sterilizing effect of the sterilizing ingredient: CPC In order to effectively reduce the bacteria that cause bad breath, it is important to incorporate sterilizing ingredients. It is known that the sterilizing ingredient "CPC", which is also formulated in commercially available throat lozenges and mouthwashes, shows an excellent sterilizing effect by destroying the cell membrane (lipid bilayer membrane) of bacteria.