[Exhibitor applications now open] Shibuya Center Gai, visited by 40,000 tourists daily, to become a 'gateway to local regions'. Inbound-focused product exhibition 'All JAPAN in shibuya' announced.

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## Press Release Information
Title: [Exhibitor applications now open] Shibuya Center Gai, visited by 40,000 tourists daily, to become a 'gateway to local regions'. Inbound-focused product exhibition 'All JAPAN in shibuya' announced.
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Body (first 8000 characters): Taiheiyo Shoji Co., Ltd., which is engaged in urban development centered on Shibuya Center Gai, will hold the urban promotion project "All JAPAN in shibuya" from May 24, 2026, in Shibuya Center Gai, where approximately 40,000 inbound visitors come and go daily. This project aims to promote the charm of local regions to the world and connect it to actual visits (customer referral). Amidst the urgent need for inbound tourism dispersion to local areas, this event introduces a unique flow design that transforms 'purchase' into a 'trigger for travel'. Exhibitor applications from local governments and organizations nationwide are now open.

Purpose of this event

The biggest feature of this project is that it utilizes the overwhelmingly large flow of people in Shibuya Center Gai without letting the value of local regions end in 'one-time consumption'.

While product sales are often the main objective of general product exhibitions, this project is an urban promotion that, starting from the purchase experience, also provides an opportunity for inbound visitors to 'learn about' the region through its PR.

Furthermore, as this project is a product exhibition specialized for inbound tourists, it also functions as a test marketing venue to verify what kind of products are favored by foreign visitors. It can be utilized as a new initiative specialized for inbound tourists.

Event Overview

Event Name: Local Product Exhibition "All JAPAN in shibuya"

Dates: May 24, 2026 (Sunday) - May 25, 2026 (Monday)

Hours: 12:00 - 17:00 each day

Venue: L Street, 26-7 Udagawacho, Shibuya-ku, Tokyo (Shibuya Center Gai)

Expected Visitors: Inbound foreign tourists

Number of Exhibitors: 7 organizations (planned)

Content: Sales of local specialties (food, crafts, etc.)

Dissemination of tourism information and regional PR

About exhibitor reservations and inquiries

Exhibitor reservations for this event are currently being accepted.

▼Detailed materials

https://acrobat.adobe.com/id/urn:aaid:sc:AP:5a735bff-3df0-4659-b692-68969a19606a

d63569-16-59829c9dac0944033c767bb48b8e4a57.pdf

[April event scene]

Comments from the person in charge

[Ai Nito, Manager, Regional Co-creation Division, Taiheiyo Shoji Co., Ltd.]

For those who love their hometowns and genuinely want to convey their value, so that they can always challenge themselves on the stage of Shibuya. And for people visiting from all over the world, so that they can experience 'all' of Japan and truly enjoy themselves. We will create a new scheme connecting regions and the world, starting from Shibuya.

Taiheiyo Shoji Co., Ltd.

Location: Udagawacho Building 3F, 14-13 Udagawacho, Shibuya-ku
Representative: Daisuke Suzuki, Representative Director
Founded: 1974
Business Activities:
・Planning and operation of inbound tourism business "Shibuyabuy"
・Planning and operation of regional tourism attraction collaboration "Katsugite"
・Planning, sales, and operation of outdoor advertising business "Shibuya Canvas"
・Planning, editing, and operation of media business "Shibuya Shinbun" and "Harajuku Omotesando Shinbun"
・Real estate related business (buying/selling/management)
URL: https://taiheiyou.biz/

Contact for this matter:
Ai Nito, Katsugite Business Manager, Taiheiyo Shoji Co., Ltd.
TEL: 03-3476-2031 (main)
MAIL: katsugite@andand-shibuya.com

https://taiheiyou.biz/
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