Taihaku Co., Ltd. Acquires Naming Rights for Natori City Cultural Hall, "Taihaku Hall Natori" to Debut in April

Taihaku Co., Ltd. (Headquarters: Natori City, Miyagi Prefecture, Representative Director: Ippei Sato) has acquired the naming rights for the Natori City Cultural Hall and will begin operations under the new name "Taihaku Hall Natori" from April 1, Reiwa 8 (2026). This is a new challenge for a ready-mixed concrete manufacturer to take on the naming of a local cultural hub.

This initiative aims to further revitalize local culture and citizen exchange, and for our company, as a locally-rooted enterprise, to engage in the creation of new value.

■ Background of Acquiring Naming Rights

To date, through the manufacturing and sale of ready-mixed concrete, we have supported the creation of local foundations such as housing and infrastructure development.

With the philosophy of "Ready-mixed concrete for your town" and "Making life richer with concrete," we engage in business activities closely connected to the local community.

In addition to infrastructure, cultural facilities in a region are important hubs where people connect and new values and exchanges are born.

Natori City continues to experience population growth and is expected to develop into a town where diverse people and cultures increasingly interact. In this context, we believe the role of cultural facilities will become even more important.

By acquiring the naming rights for the Natori City Cultural Hall, we will actively participate in "creating spaces that connect people and culture," in addition to our role as a company supporting infrastructure, and create new value together with the region.

As a company that handles ready-mixed concrete, a "material that builds towns," we have entered into this agreement as an initiative to further expand our touchpoints with the region and fulfill a new role as a company.

■ About the New Facility Name

With this agreement, the new name for the Natori City Cultural Hall will be as follows:

New Name: Taihaku Hall Natori
(Former Name: Natori City Cultural Hall)

Start Date of Use: April 1, Reiwa 8 (2026)
Contract Period: 3 years

■ About the Unveiling Ceremony

To commemorate the start of operations under the new name, an unveiling ceremony will be held as follows:

Name: Natori City Cultural Hall Naming Rights Unveiling Ceremony

Date and Time: April 1, Reiwa 8 (2026) (Wednesday) 11:00 AM - 11:30 AM

Location: Natori City Cultural Hall Main Hall Foyer

Attendees: Natori City, Taihaku Co., Ltd., Natori City Cultural Promotion Foundation (tentative)

On the day, in addition to greetings from the Mayor of Natori City and our company's representative, a ribbon-cutting ceremony for the unveiling of the new name and a commemorative photo session are planned.

We welcome coverage from members of the press.

■ Future Outlook

Taihaku Co., Ltd. will not limit this initiative to merely acquiring naming rights but will promote regional co-creation starting from the cultural facility.

Specifically, we plan the following initiatives:

- Implementation of citizen participation events and regional exchange programs

- Experiential events and career education support for children

- Strengthening collaboration with sports and cultural activities

We will continue to create ongoing value in collaboration with Natori City, aiming to make the facility more accessible and familiar to the residents.

■ Message from Representative

Taihaku Co., Ltd.
Representative Director, Ippei Sato

"Our company has been based in Natori City for approximately 40 years, operating as a company that supports infrastructure.

Through this naming rights acquisition, we are delighted to be involved not only in 'town building' but also in 'creating spaces that connect people and culture.' We hope that Taihaku Hall Natori will become a familiar place for many people and serve as a catalyst for new connections and values in the region. We will continue to grow with Natori City and contribute to the community."

■ About Taihaku Co., Ltd.

Taihaku Co., Ltd. is a ready-mixed concrete manufacturer based in Natori City, Miyagi Prefecture. With a strength in small-lot shipments for housing foundations, we support local construction sites with one of the largest mixer truck fleets in the prefecture.

We also actively engage in community contribution activities, sports support, and the creation of new businesses, continuing to walk alongside the region as "Ready-mixed concrete for your town."

■ Company Profile

Company Name: Taihaku Co., Ltd.
Location: 37 Imazeni-nishi, Takadate Kumano-do, Natori City, Miyagi Prefecture
Representative: Ippei Sato, Representative Director
Business Activities: Manufacturing and sales of ready-mixed concrete, sales of construction materials, etc.
URL: https://www.taihaku.co.jp/