MUSASHI JAPAN Opens Second Store in Paris, France – Further Accelerating Brand Expansion in the Global Market

TAIMATSU Inc. (Headquarters: Chuo-ku, Tokyo; Representative Director: Wei-Han Wang; hereinafter TAIMATSU), which operates the Japanese knife brand "MUSASHI JAPAN," opened "MUSASHI JAPAN France Blue Store" in Paris, France, on Monday, April 20, 2026. This opening marks the second store in Paris, following the existing "France White Store," with the aim of further deepening the brand experience in the European market and accelerating global expansion. ■ A New Concept Space Reflecting the Parisian Streetscape "MUSASHI JAPAN France Blue Store" is a store inspired by the beautiful Parisian cityscape, unified by bluish-gray roofs. Based on the "bluish-gray" that symbolizes the unique scenery of Paris with its historic buildings, the space creates an atmosphere of tranquility and dignity. The harmonious beauty of the entire city is reinterpreted as interior design. Furthermore, as a space where traditional Japanese beauty and sophisticated French aesthetics intersect, it offers a serene yet impressive brand experience. ■ Promoting a Multi-Store Strategy in the European Market Paris is a city globally recognized for its high aesthetic sense and craftsmanship, and it has a deep affinity with traditional Japanese crafts. Through this multi-store expansion in Paris, TAIMATSU will deliver the Japanese craftsmanship and aesthetic sense embodied in Japanese knives to more people. Beyond merely providing products, the company will strengthen its brand communication by offering a place where visitors can experience the culture and philosophy behind them. Moving forward, we will continue to disseminate the value of traditional Japanese crafts in overseas markets, including Europe, aiming to deepen their penetration and understanding. Address: 48 Rue Sainte-Croix de la Bretonnerie, 75004 Paris, France Business Hours: 11:00 AM – 7:00 PM (local time) URL: https://maps.app.goo.gl/GnWPQysEoaUsreecA TAIMATSU Inc. Overview Established: November 2023 Representative Director: Wei-Han Wang Location: Harumi Island Triton Square Office Tower X, 22nd Floor, 1-8-10 Harumi, Chuo-ku, Tokyo URL: https://www.tai-matsu.jp/ E-mail: help@tai-matsu.jp TAIMATSU Inc. is a company that redefines traditional Japanese crafts. Members from diverse backgrounds gathered from around the world pursue the potential of traditional crafts with an innovative perspective. From Japanese knives to sake and experience facilities imbued with the samurai spirit, the services and products we create maximize the appeal of tradition and disseminate it globally. MUSASHI JAPAN https://www.musashihamono.com/ FUJI JAPAN https://fujijapan.jp/ YOKAI JAPAN https://yokaijapan.jp/