Road to SHOGUN: MUSASHI JAPAN Presents a Nationwide Journey to Become Shogun Visiting 13 Stores

TAIMATSU Inc. (Headquarters: Chuo-ku, Tokyo; CEO: Wang Weihan), the company behind the Japanese knife brand 'MUSASHI JAPAN', is currently conducting an experiential campaign titled 'Road to SHOGUN' from March 23 (Monday) to May 31 (Sunday), 2026. This project encourages participants to visit MUSASHI JAPAN locations across the country, increasing their rank and receiving unique Japanese rewards based on their progress. Participants start as a 'Ronin' and can advance through 'Ashigaru' (foot soldier), 'Taisho' (general), 'Daimyo' (lord), and finally reach the rank of 'Shogun'. At each rank, participants receive rewards rooted in Japanese culture. Furthermore, customers who spend 100,000 yen or more at any store can receive one of three types of original picture scrolls. ## 'Your Journey Starts Here' Participation in 'Road to SHOGUN' is simple. Start by logging into the 'Journey Map' online or receiving a pamphlet distributed at MUSASHI JAPAN stores nationwide. By visiting a store and scanning the QR code or using a stamp-rally format, each visit is recorded, preparing you for the next rank. This journey is more than just shopping; it's an opportunity to immerse yourself in Japanese culture and craftsmanship while leveling up. ## 'Walk the Path to Mastery — Proof of Culture in Your Hands' In 'Road to SHOGUN', as participants visit more MUSASHI JAPAN stores, they receive rewards symbolizing Japanese culture at each milestone. Rewards correspond to the following five ranks (Note: rewards are given upon reaching each rank): - Ronin (1 Store): Sticker - Ashigaru (3 Stores): Tenugui (traditional towel) - Taisho (6 Stores): Chochin (lantern) - Daimyo (9 Stores): Happi coat & Hat - Shogun (13 Stores): Ukiyoe (woodblock print) Additionally, those who purchase 100,000 yen or more at each store will receive an original picture scroll depicting traditional artisans and Japanese culture. These rewards serve as proof of your own training and experience from the moment you hold them. For details on how to participate and rank-up conditions, please check the campaign page. Road to SHOGUN Campaign: https://www.musashihamono.com/pages/road-to-shogun-campaign Take your first step from Ronin to Shogun and experience the world of MUSASHI JAPAN. ## TAIMATSU Inc. Company Overview Established: November 2023 CEO: Wang Weihan Location: 22nd Floor, Office Tower X, Harumi Island Triton Square, 1-8-10 Harumi, Chuo-ku, Tokyo URL: https://www.tai-matsu.jp/ E-mail: help@tai-matsu.jp TAIMATSU Inc. is a company that redefines Japanese traditional crafts. Members from diverse backgrounds worldwide pursue the possibilities of traditional crafts from innovative perspectives. From Japanese knives to sake and facilities embodying the samurai spirit, our products and services maximize the charm of tradition and share it globally. - MUSASHI JAPAN: https://www.musashihamono.com/ - FUJI JAPAN: https://fujijapan.jp/