Japanese Craftsmanship Goes Global—TAIMATSU Declares "10 Billion Yen Goal" to Forge the Future of Traditional Crafts
TAIMATSU Corporation, promoting traditional crafts like its Japanese knife brand "MUSASHI JAPAN," has announced a "10 Billion Yen Declaration" to expand globally. The company aims to spread the value of Japanese traditional crafts worldwide through business and partnership growth, leveraging its current ¥2.23 billion in sales and 250 employees.
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- 📰 Published: April 10, 2026 at 22:00
- 🔍 Collected: April 11, 2026 at 00:23 (2h 23m after Published)
- 🤖 AI Analyzed: April 20, 2026 at 04:46 (220h 22m after Collected)
Centered around the Japanese knife brand "MUSASHI JAPAN," TAIMATSU Corporation (TAIMATSU, Headquarters: Chuo-ku, Tokyo, Representative Director: Wang WeiHan, hereinafter TAIMATSU) has announced the "10 Billion Yen Declaration." This declaration signifies their determination to spread the value of traditional crafts worldwide and advance their brand challenges through domestic and international business expansion and partnership growth.
TAIMATSU Corporation's mission is to "redefine the potential of traditional crafts and create a sustainable economic sphere." With recent sales of 2.23 billion yen and over 250 employees, and with demand for traditional culture expanding both domestically and internationally, there is a need to capture larger market opportunities and establish brand value.
This "10 Billion Yen Declaration" is not merely a numerical target but a statement of resolve to leap to the next stage of growth. TAIMATSU will work as a unified organization to deliver the charm of traditional crafts to more people.
**Path to 10 Billion Yen: Tradition x Innovation x Global Strategy**
TAIMATSU Corporation will promote the following strategies to enhance brand value and expand its market domestically and internationally.
**[Strengthening Domestic Business Foundation and Customer Touchpoints]**
Based on existing brands, including Japanese knives, we will promote initiatives to expand customer touchpoints both domestically and internationally. Furthermore, we will develop our business foundation and deliver TAIMATSU's worldview to more people through collaboration with diverse markets and partners.
**[Valuable Product Development and Stable Supply System]**
To increase our presence in the international market, we will promote collaboration with local partners and strengthen our organizational structure, developing our business in forms suitable for each region. Regarding products, we will develop valuable items chosen by customers, such as those using sustainable materials and offering customization, while also establishing production systems and stabilizing supply. Emphasis is placed on building a sustainable business foundation.
**[Enhancing Brand Recognition and Global Experiential Value]**
We will provide a consistent brand experience both domestically and internationally, maximizing TAIMATSU's worldview and value. We will promote initiatives to increase brand recognition and aim to deliver the charm of traditional crafts to many people.
**Comment from Representative Director Wang WeiHan:**
The reason we are raising the "10 Billion Yen Declaration" is not simply because we want to increase sales. We want to prove that Japanese traditional crafts can be an industry that truly competes on the world stage by challenging a scale that no one has yet reached in the realm of Japanese knife retail.
When you look at luxury brand streets around the world, Japanese brands are still extremely limited. I feel frustrated by this reality. That is why TAIMATSU will nurture Japanese traditional techniques, starting with Japanese knives, not just as "cultural introductions" or "souvenirs," but into brands chosen by global consumers.
As AI evolves and society increasingly moves towards efficiency and automation, I believe that value that can only be created by human hands will become even more important from now on.
TAIMATSU Corporation's mission is to "redefine the potential of traditional crafts and create a sustainable economic sphere." With recent sales of 2.23 billion yen and over 250 employees, and with demand for traditional culture expanding both domestically and internationally, there is a need to capture larger market opportunities and establish brand value.
This "10 Billion Yen Declaration" is not merely a numerical target but a statement of resolve to leap to the next stage of growth. TAIMATSU will work as a unified organization to deliver the charm of traditional crafts to more people.
**Path to 10 Billion Yen: Tradition x Innovation x Global Strategy**
TAIMATSU Corporation will promote the following strategies to enhance brand value and expand its market domestically and internationally.
**[Strengthening Domestic Business Foundation and Customer Touchpoints]**
Based on existing brands, including Japanese knives, we will promote initiatives to expand customer touchpoints both domestically and internationally. Furthermore, we will develop our business foundation and deliver TAIMATSU's worldview to more people through collaboration with diverse markets and partners.
**[Valuable Product Development and Stable Supply System]**
To increase our presence in the international market, we will promote collaboration with local partners and strengthen our organizational structure, developing our business in forms suitable for each region. Regarding products, we will develop valuable items chosen by customers, such as those using sustainable materials and offering customization, while also establishing production systems and stabilizing supply. Emphasis is placed on building a sustainable business foundation.
**[Enhancing Brand Recognition and Global Experiential Value]**
We will provide a consistent brand experience both domestically and internationally, maximizing TAIMATSU's worldview and value. We will promote initiatives to increase brand recognition and aim to deliver the charm of traditional crafts to many people.
**Comment from Representative Director Wang WeiHan:**
The reason we are raising the "10 Billion Yen Declaration" is not simply because we want to increase sales. We want to prove that Japanese traditional crafts can be an industry that truly competes on the world stage by challenging a scale that no one has yet reached in the realm of Japanese knife retail.
When you look at luxury brand streets around the world, Japanese brands are still extremely limited. I feel frustrated by this reality. That is why TAIMATSU will nurture Japanese traditional techniques, starting with Japanese knives, not just as "cultural introductions" or "souvenirs," but into brands chosen by global consumers.
As AI evolves and society increasingly moves towards efficiency and automation, I believe that value that can only be created by human hands will become even more important from now on.