Tada Co., Ltd. (Headquarters: Kobe City, Hyogo Prefecture) will launch a limited-edition "Hydrangea Series" of its haircare brand "plus eau", which has exceeded 41 million units*¹ in cumulative sales, starting from early May 2026.

"Mellow Shampoo & Mellow Treatment", which leads to a melting texture and sensational finger-combing feel, and "Mellow Oil", a leave-in treatment focused on heat damage care, will be adorned with limited-edition designs and scents inspired by hydrangeas, adding a touch of glamour.

This year again, hydrangeas add splendor to early summer with gorgeous designs

This year, "Mellow Shampoo & Mellow Treatment Hydrangea Scent" makes its appearance again.

The container colors for each product are deliberately not unified, incorporating different shades of blue and purple to reproduce the beauty of hydrangeas in clusters. They express raindrops dripping on hydrangeas. Why not adorn your bathroom with the limited hydrangea bottle containers and enjoy the arrival of summer through sight and scent with a refreshing early summer fragrance?

In addition, "Mellow Oil Hydrangea Scent", which was released as a limited edition two years ago and received numerous requests for re-release from users, is making a comeback this year as a limited offering.

Since it shares the same fragrance as "Shampoo & Treatment Hydrangea Scent", you can enjoy a richer scent by using them together.

Why not indulge in the early arrival of summer, enveloped in limited bottles inspired by hydrangeas blooming beautifully after the rain and a cool early summer fragrance?

Commitment to fragrance

A fresh and subtly sweet "Hydrangea Scent", inspired by hydrangeas dripping with rain.

A gentle, sweet floral scent mainly of hydrangeas and narcissus, with elegant and soft musk and freesia.

It is a scent that refreshes even a slightly melancholic mood caused by humidity.

Product Features

### plus eau Mellow Shampoo & Treatment Hydrangea Scent

plus eau Mellow Shampoo & Treatment, which leads to a melting texture and sensational finger-combing feel with its blend of Silk*² & Cashmere Keratin*³, will be released in a limited-edition "Hydrangea Scent" for summer. In addition to damage care, the formula is meticulously crafted for "hair texture" after washing, with hair repair ingredients penetrating deep into the hair. It results in "Sulu-fuwa bare hair" (soft and fluffy hair) with a soft touch.

### plus eau Mellow Oil Hydrangea Scent

Focuses on heat damage care for hair from styling tools like hair irons and dryers. Formulated with heat damage repair ingredients*⁴, this leave-in oil treatment allows for damage care before and after blow-drying with just one product. It leads to smooth, finger-combing, shiny hair with a melting texture.

Since it shares the same fragrance as "Shampoo & Treatment Hydrangea Scent", you can enjoy a richer scent by using them together.

Product Overview

* **Product Name:** Mellow Shampoo & Treatment Hydrangea Scent Limited Set (includes 2 trial packets of regular Mellow Shampoo & Treatment) * **Content:** 450ml / 450ml / (10ml + 10ml) x 2 * **Price:** 3,300 yen (tax included)

* **Product Name:** Mellow Oil Hydrangea Scent * **Content:** 90ml * **Price:** 1,540 yen (tax included)

Release Date / Distribution

* **Release Date:** Sequentially released from early May 2026 * **Availability:** At variety stores such as LOFT, PLAZA, shop in, Don Quijote, @cosme store, and various EC stores. * *Please note that the display start date may vary by store, so the listed in-store release date refers to the manufacturer's shipping date.

*¹: plus eau series cumulative shipment results (as of end of March 2026) *²: Hydrolyzed silk (hair repair ingredient) *³: Hydrolyzed keratin (Cashmere goat) (hair repair ingredient) *⁴: γ-docosalactone, meadowfoam-δ-lactone (hair repair/protection ingredients)

What is plus eau

plus eau is a haircare brand dedicated to achieving ideal and manageable hair quality, based on the concept of finishes and textures that can only be experienced with salon products. We are committed to commercializing salon-quality products at a price range that is easily accessible for home care. Since its launch, it has been favored by many customers, with cumulative sales exceeding 41 million units*¹. We aim to create highly reproducible textures that are easy for hairdressers to use in salon work, considerate for customer self-use, and easy to incorporate into home care. It is sold at salons, variety stores such as PLAZA and LOFT, and online stores.

* **Brand Site:** https://pluseau.jp/ * **Official Online Store:** https://betopstore.com/ * **Official Instagram:** https://www.instagram.com/plus_eau/ * **Official X (formerly Twitter)**

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Organizations: plus eau