CLAYGE Hair Care Line Introduces New "Feather Silky" Series! Transform Unruly Wavy Hair into Light, Silky-Smooth Hair Like a Feather

Tada Co., Ltd. (Headquarters: Kobe, Hyogo) will launch the fourth line from its clay care brand 'CLAYGE', namely "CLAYGE Shampoo & Treatment FS (Feather Silky)" and "Oil Mist Serum FS (Feather Silky)". The Feather Silky series, which uses clay*² × silk serum ingredients*¹ to lead to smooth, soft, and fluffy hair, is newly introduced. Pre-sales will start nationwide at LOFT, Welcia Group, and Tsuruha Group on Friday, April 10, 2026. Sales will begin at other variety stores on Friday, May 15, 2026.

[Brand Cumulative 60 Awards*⁴] New Series Appears from CLAYGE Hair Care!

'CLAYGE' is a hair care and skin care brand that delivers healing to daily life with products formulated with carefully selected clay ingredients. It has surpassed a cumulative sales of 35 million units*³ and received a total of 60 brand awards*⁴, earning high praise not only from users but also from beauty professionals.

In particular, the hair care series has been very well received, especially on social media, as a flagship item since its renewal in November 2023.

This time, the fourth line of the hair care series will be launched, following the SR series (Smooth) which leads to smooth finger-combing, the M series (Moist) which makes hair soft and moisturized to the ends, and the PS series (Pearl Shine) which leads to shiny pearl-like hair even for damaged hair.

Clay*² × Silk Foam for a Rich Silk Spa Experience

"CLAYGE Shampoo & Treatment Feather Silky" uses clay*² × silk serum ingredients*¹ to lead to smooth, soft, and fluffy hair.

We re-focused on the concept of the highly popular SR series, which provides a refreshing and comfortable scalp care with a "hot and cold spa effect" that gently softens the scalp.

Herbal plant extracts*⁵ combine with the fluffy foam derived from silk serum*¹ to gently envelop the scalp, creating a comfortable bath time as if you were receiving a head spa at a salon.

In addition, with an after-sun repair formula, acai fruit extract*⁶ and vitamin C derivative*⁷ penetrate deep into the hair. This new formula repairs hair damage while also providing UV care.

By incorporating Tostea*⁸, an anti-frizz ingredient attracting attention in the salon industry, it makes unruly hair manageable, while also imparting flexibility and elasticity to the hair, leading to smooth, soft, and fluffy hair.

1. Series-common micro clay absorbs and removes scalp impurities!

Formulated with micro clay*² derived from high-quality Moroccan lava clay, collected from the highlands of Morocco. With excellent adsorptive power, it thoroughly removes old keratin and dirt deep within pores, leading to a healthy scalp environment.

2. Silk serum*¹ in fluffy foam

The silk-derived beauty foam gently envelops and repairs soft, damaged hair while washing.

It provides the lightest finish among the brand series, leading to smooth, soft, and fluffy hair after washing.

3. 6 types of herbal extracts*⁵ for a comfortable scalp spa experience

The power of six herbal extracts*⁵ gently softens the scalp, achieving a refreshing wash. By packing the scalp and hair with the fluffy foam derived from silk serum*¹ for a while before rinsing, you can easily enjoy a spa experience at home. Additionally, skin conditioning ingredients (moisturizing) such as CICA*⁹ and Houttuynia cordata are included to maintain a healthy scalp environment.

4. High concentration of "Tostea*⁸," an anti-frizz ingredient attracting attention in the salon industry!

Highly concentrated with "Tostea*⁸," a new amino acid-like ingredient that is attracting attention in various media as a hair care ingredient for frizz correction.

It also contains a heat repair ingredient*¹⁰, which, when heat from a hairdryer or iron is applied, suppresses unruly hair while imparting flexibility, shine, and elasticity to the hair.

5. Damage care with after-sun repair formula

Addresses scalp dryness caused by UV rays and scalp stickiness due to external factors such as humidity.

Acai fruit extract*⁶ and vitamin C derivative*⁷, which maintain a healthy scalp, penetrate deep into the hair, repairing and restoring damage from increasing UV exposure year by year.

6. Fresh, soft, and clean scent

Starts with a transparent, fruity top note, adding a hint of sweet and sour raspberry to fresh, ripe pear. Then, muguet and jasmine gently spread, transitioning to an elegant and clean floral afterglow. Finally, musk and amber softly envelop, creating a comfortable warmth and lingering scent that makes you want to take a deep breath. It is a sophisticated Pear & White Musk scent that combines glamour and cleanliness.

Oil Mist Serum Also Released Simultaneously

A new oil mist serum is also introduced, instantly transforming dry, stiff hair into shiny hair.

The fine mist of oil penetrates damaged hair. Minerals derived from clay*² moisturize, while penetrating silk*¹¹ provides intensive repair.

Additionally, five types of organic oils*¹² give shine and a smooth texture to dry hair, leading to soft and fluffy hair.

Product Overview

Left: CLAYGE Shampoo Feather Silky

Right: CLAYGE Hair Treatment Feather Silky

Main unit: 500ml each / 1,400 yen (excluding tax)

Refill: 400ml each / 1,100 yen (excluding tax) Trial: 10ml×2 / 100 yen (excluding tax)

CLAYGE Oil Mist Serum Feather Silky

100ml / 1,500 yen (excluding tax)

Pear & White Musk

*Common to the series.

Release Date / Distribution

April 10, 2026 (Fri): Pre-release at LOFT, Tsuruha Group, Welcia Group

May 15, 2026 (Fri): General release at variety stores nationwide

*As the display start date may vary by store, the listed in-store release date will be the manufacturer's shipping date.

What is CLAYGE?

By incorporating healing into our busy daily lives,

what we feel and see gradually changes.

It enriches our hearts and keeps our bodies healthy.

First, bring a moment of healing into your life.

The brand has surpassed a cumulative shipment of 35 million units*³! It is an experiential care brand focused on "clay and healing." Take a moment to relax and heal during your daily bath time. Available at variety stores, drugstores nationwide, and on the brand's website.

Brand Site: https://clayge.com/

Official Online Store: https://betopstore.com/clayge/

Official Instagram: https://www.instagram.com/clayge__official/

Official X: https://X.com/CLAYGE_official/

*¹: Sodium Lauroyl Silk Amino Acids (hair repair ingredient) (shampoo only)

*²: Moroccan Lava Clay (dirt absorbing ingredient)

*³: CLAYGE brand cumulative shipment record up to the end of December 2025

*⁴: Cumulative awards received by CLAYGE brand products from July 2017 to the end of March 2026

*⁵: Swertia Japonica Extract, Panax Ginseng Root Extract, Salvia Officinalis (Sage) Leaf Extract, Centella Asiatica Extract, Houttuynia Cordata Extract, Zingiber Officinale (Ginger) Root Extract (all moisturizing ingredients)

*⁶: Euterpe Oleracea Fruit Extract (moisturizing ingredient)

*⁷: Tetrahexyldecyl Ascorbate (product antioxidant ingredient)

*⁸: Diammonium Aminomethylthiocinnamate (moisturizing ingredient)

*⁹: Centella Asiatica Extract (moisturizing ingredient)

*¹⁰: Gamma-Docosalactone (hair repair/protection ingredient)

*¹¹: Isostearoyl Hydrolyzed Silk, (Dihydroxymethylsilylpropoxy) Hydroxypropyl Hydrolyzed Silk (all hair repair ingredients)

*¹²: Argania Spinosa Kernel Oil, Hybrid Sunflower Oil, Plukenetia Volubilis Seed Oil, Macadamia Ternifolia Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil (all moisturizing ingredients)