New Line 'Feather Silky' from CLAYGE Hair Care! Transforms Unruly Frizzy Hair into Feather-Light Fluffy Hair

Tada Co., Ltd. launches the 4th line of its CLAYGE brand, 'Feather Silky', designed to treat frizzy hair with clay and silk serum ingredients. Pre-sales begin April 10, 2026.
新製品NQ 78/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: April 2, 2026 at 20:00
  • 🔍 Collected: April 2, 2026 at 14:00
  • 🤖 AI Analyzed: April 21, 2026 at 06:16 (448h 16m after Collected)
Tada Co., Ltd. (Headquarters: Kobe, Hyogo) will launch the fourth line from its clay care brand 'CLAYGE': 'CLAYGE Shampoo & Treatment FS (Feather Silky)' and 'Oil Mist Serum FS (Feather Silky)'. The new Feather Silky series, formulated with clay*² and silk serum ingredients*¹, leads to smooth and fluffy hair. Advance sales will start on Friday, April 10, 2026, nationwide at LOFT, Welcia Group, and Tsuruha Group. Sales at other variety shops will begin on Friday, May 15, 2026.

## [Brand cumulative 60 awards*⁴] A new series emerges from CLAYGE's hair care!
'CLAYGE' is a hair care and skin care brand that delivers healing to everyday life with products featuring carefully selected clay ingredients. Surpassing 35 million units in cumulative sales*³ and winning a total of 60 brand awards*⁴, it has garnered high praise not only from users but also from beauty professionals.

In particular, the hair care series has been extremely well received, mainly on SNS, as the brand's flagship items since its renewal in November 2023.
This time marks the release of the fourth line in the hair care series, following the SR series (Smooth) for smooth finger-combing, the M series (Moist) for soft and moist ends, and the PS series (Pearl Shine) for repairing damaged hair to a brilliant pearl shine.

## ■ Dense Silk Spa Experience with Clay*² × Silk Foam
'CLAYGE Shampoo & Treatment Feather Silky' leads to smooth, fluffy hair using clay*² and silk serum ingredients*¹.

Revisiting the concept of the highly popular SR series, it features a 'hot and cold spa effect' that gently softens the scalp and provides refreshing, comfortable scalp care.
Chinese herbal plant extracts*⁵ combine with the fluffy foam derived from silk serum*¹ to gently envelop the scalp, creating a comfortable bath time that feels like receiving a head spa at a salon.

Additionally, with the after-sun repair formula, acai fruit extract*⁶ and vitamin C derivatives*⁷ penetrate the inside of the hair. It is a new formula that repairs hair damage while also providing UV care.

By formulating with 'Tostea'*⁸, an ingredient gaining attention in the salon industry for frizz care, it makes hair prone to frizz easier to manage while giving it suppleness and elasticity, resulting in smooth and feather-light fluffy hair.

### 1. The Micro Clay, common to the series, adsorbs and removes dirt from the scalp!
Formulated with micro clay*² derived from Moroccan lava clay, extracted from high-quality clay harvested in the highlands of Morocco. With its excellent adsorption power, it thoroughly removes old keratin and dirt from deep within the pores...