Over 65% of Women Aged 30-50 Have Experienced Feeling Their Faces Look Older in Videos! Takarazuka Hills Clinic Conducts Survey on 'The Impact of Looking Older in Videos on Beauty Consciousness'!

Takarazuka Hills Clinic (Location: Takarazuka City, Hyogo Prefecture, Director: Yuji Takahashi) conducted a survey targeting women in their 30s to 50s on 'The Impact of Looking Older in Videos on Beauty Consciousness.' This survey clarified the impressions women in their 30s to 50s receive from their faces appearing in videos, changes in their beauty consciousness triggered by these experiences, and their willingness towards cosmetic medicine. < Background > With the improvement of smartphone camera performance and the widespread adoption of SNS, a culture of easily filming and sharing casual everyday scenes with friends and family in videos has become established. Consequently, seeing one's 'moving self' objectively in videos taken by others has become a daily occurrence. While smartphone photo apps can easily correct skin tone and facial contours, high-quality videos reveal aging signs like 'sagging' due to facial movements during conversations and 'wrinkles' that are noticeable from certain angles, which are difficult to hide in still images. It is thought that an increasing number of people are facing new concerns because these signs of aging cannot be easily concealed. However, the actual impact of increased daily exposure to videos on self-evaluation and its influence on specific anti-aging actions has not been clarified. Therefore, 'Takarazuka Hills Clinic,' a cosmetic dermatology clinic, conducted the 'Survey on the Impact of Looking Older in Videos on Beauty Consciousness' targeting women in their 30s to 50s. < Survey Summary > - Over 65% of women aged 30-50 have experienced feeling that their faces look older in videos. - The top 3 facial concerns and signs of aging most noticed in one's face appearing in videos are: 1st 'Sagging jawline,' 2nd 'Dullness/spots all over the face,' 3rd 'Depth of nasolabial folds.' - Approximately 70% of women aged 30-50 who have experienced their faces looking older in videos responded that the experience caused them to 'be shocked by the realization of visible aging.' - More than half of women aged 30-50 who have experienced their faces looking older in videos are willing to undergo cosmetic medicine or anti-aging treatments, or have already done so. - The most important point when receiving cosmetic medicine or anti-aging treatments is 'reliable results/changes.' - When caring for appearance using cosmetic medicine or anti-aging treatments, the ideal outcomes or changes are 'improving specific concerns without changing overall impression' and 'gradual changes that are not easily noticed by others.' < Survey Details > Survey Period: March 6 - March 7, 2026 Survey Method: Internet survey Target: Women aged 30-50 Number of Respondents: 502 Monitor Provider: RC Research Data *Percentages may not add up to 100.0% due to rounding of the second decimal place. ## Over 65% of Women Aged 30-50 Have Experienced Feeling Their Faces Look Older in Videos First, in response to the question 'Have you ever experienced feeling that your face looks older when you saw it in a video?', 66.7% answered 'Yes' and 33.3% answered 'No.' This result shows that over 65% of women in their 30s to 50s have experienced feeling that their face looks older in videos. ## The Top 3 Facial Concerns and Signs of Aging Most Noticed in One's Face Appearing in Videos are: 1st 'Sagging jawline,' 2nd 'Dullness/spots all over the face,' 3rd 'Depth of nasolabial folds.' Next, among women aged 30-50 who have experienced their faces looking older in videos, when asked 'What were the facial concerns or signs of aging that you noticed most when looking at your face in a video?', the results were: 1st 'Sagging jawline' at 53.1%, 2nd 'Dullness/spots all over the face' at 51.6%, and 3rd 'Depth of nasolabial folds' at 49.3%. This indicates that 'sagging jawline' is the most common concern among the facial issues and aging signs noticed when viewing one's face in videos. ## Approximately 70% of Women Aged 30-50 Who Have Experienced Their Faces Looking Older in Videos Responded That the Experience Caused Them to 'Be Shocked by the Realization of Visible Aging.' Following this, among women aged 30-50 who have experienced their faces looking older in videos, when asked 'How did the experience of your face looking older in a video affect your perception of your appearance?', the results were: 1st 'Shocked by the realization of visible aging' at 68.1%, 2nd 'Became aware of previously unnoticed appearance concerns' at 40.0%, and 3rd 'Increased interest in anti-aging care' at 37.6%. This shows that approximately 70% of women aged 30-50 who have experienced their faces looking older in videos responded that the experience led them to 'be shocked by the realization of visible aging.' ## More Than Half of Women Aged 30-50 Who Have Experienced Their Faces Looking Older in Videos Are Willing to Undergo Cosmetic Medicine or Anti-Aging Treatments, or Have Already Done So. Furthermore, among women aged 30-50 who have experienced their faces looking older in videos, when asked 'Are you interested in undergoing cosmetic medicine or anti-aging treatments?', the responses were: 1st 'Want to try' at 37.0%, 2nd 'Not very interested' at 27.5%, 3rd 'Not interested at all' at 19.7%, 4th 'Extremely interested' at 12.8%, and 5th 'Already undergoing treatment' at 3.0%. Summing the percentages for 1st, 4th, and 5th place gives 52.8%. This result indicates that more than half of women aged 30-50 who have experienced their faces looking older in videos are willing to undergo or have already undergone cosmetic medicine or anti-aging treatments. ## The Most Important Point When Receiving Cosmetic Medicine or Anti-Aging Treatments is 'Reliable Results/Changes.' Next, among women aged 30-50 who have experienced their faces looking older in videos, when asked 'If you were to receive cosmetic medicine or anti-aging treatments, what would be the most important point you would consider?', the responses were: 1st 'Reliable results/changes' at 22.7%, 2nd 'Non-surgical (non-invasive)' at 21.8%, and 3rd 'Affordability of treatment costs' at 19.7%. This result shows that the most important point when receiving cosmetic medicine or anti-aging treatments is 'reliable results/changes.' ## When Caring for Appearance Using Cosmetic Medicine or Anti-Aging Treatments, the Ideal Outcomes or Changes are 'Improving Specific Concerns Without Changing Overall Impression' and 'Gradual Changes That Are Not Easily Noticed by Others.' Finally, among women aged 30-50 who have experienced their faces looking older in videos, when asked 'What kind of outcomes or changes would be ideal when caring for your appearance using cosmetic medicine or anti-aging treatments?', the responses were: 1st 'Want to improve specific concerns without changing my overall impression' at 29.9%, 2nd 'Want to change gradually, to a degree that others won't notice' at 28.4%, and 3rd 'Want to change significantly to look younger than my actual age' at 21.8%. This result indicates that the primary ideal outcomes or changes when caring for appearance using cosmetic medicine or anti-aging treatments are 'improving specific concerns without changing overall impression' and 'gradual changes that are not easily noticed by others.' Summary This survey revealed that over 65% of women aged 30-50 have experienced feeling that their faces look older in videos, and for these individuals, the top 3 concerns and signs of aging noticed were: 1st 'Sagging jawline,' 2nd 'Dullness/spots all over the face,' and 3rd 'Depth of nasolabial folds.' Furthermore, approximately 70% of women aged 30-50 who experienced their faces looking older in videos reported being 'shocked by the realization of visible aging.' Over half of these women also indicated a willingness or existing engagement with cosmetic medicine and anti-aging treatments. The most important factor for seeking such treatments is 'reliable results/changes,' and the ideal outcome is to 'improve specific concerns without altering overall impression' or to 'undergo gradual changes unnoticed by others.' In response to the need for appearance care that can be done discreetly, as revealed by this survey, Takarazuka Hills Clinic offers private consultations under a strict appointment system to minimize patient encounters. Through thorough counseling, they attentively address patient concerns and propose personalized treatments for each individual. Survey Conducted By Takarazuka Hills Clinic Location: 2-1-3 Hibarigaoka, Takarazuka City, Hyogo Prefecture 665-0005, Hibarigaoka Bunka Kaikan Bldg. 2F Director: Yuji Takahashi URL: https://t-hillsclinic.jp/ Takarazuka Hills Clinic, Cosmetic Dermatology Our clinic is a cosmetic dermatology clinic located in Takarazuka City, Hyogo Prefecture (1-minute walk from Hibarigaoka Hanayashiki Station / 10-minute walk from Kawanishi-Ikeda Station). We specialize in non-surgical cosmetic medicine, offering treatments for 'sagging,' 'wrinkles,' and 'spots/dullness' using various aesthetic medical devices. Our director personally handles everything from consultation to treatment and follow-up, providing attentive and personalized support for each patient. Please feel free to consult us about any concerns related to age-related skin changes or beauty. For details, please visit the URL below. URL: [Incomplete URL in original text]