Synesthesias, Inc. Establishes Wholly-Owned Subsidiary 'RideVision, Inc.'
Synesthesias established RideVision, Inc. on February 28, 2026, to accelerate its mobility XR platform business, which turns travel into entertainment. They also plan to raise equity financing.
📋 Article Processing Timeline
- 📰 Published: April 14, 2026 at 18:44
- 🔍 Collected: April 14, 2026 at 10:01
- 🤖 AI Analyzed: April 19, 2026 at 19:03 (129h 1m after Collected)
Synesthesias, Inc. (Headquarters: Minato-ku, Tokyo, hereinafter "Synesthesias") established a wholly-owned subsidiary, "RideVision, Inc." (Headquarters: Minato-ku, Tokyo, Representative Director: Hiroki Okaidani) on February 28, 2026, for the purpose of strengthening the business development of the mobility XR platform "RideVision®," which transforms mobility into a theme park experience.
RideVision, Inc. will provide RideVision, which can be retrofitted to various existing vehicles such as buses, ships, and trains, and will work to create new experiential value in the tourism and passenger transport sectors.
Background of Subsidiary Establishment
Synesthesias has been developing digital solutions in the urban, transportation, and infrastructure fields based on spatial computing technology and AI technology. Among them, since the establishment of Synesthesias, we have been developing and deploying RideVision, a mobility XR platform that transforms travel time itself into new experiential value, both domestically and internationally.
At this time, we have decided to establish RideVision, Inc. to strengthen the promotion structure of this business, speed up decision-making, and accelerate business expansion. With this, we also plan to raise funds through equity financing, which we had not conducted until now.
XR experience inside a bus (*XploreRide Hawaii image)
Representative's Comment
Representative Director: Hiroki Okaidani
Approximately eight years after the start of development and PoC at Synesthesias in 2018, both technology and the market have finally intersected, and the time has come to embark on full-scale business development. With the rapid evolution of AI and the maturation of XR hardware as tailwinds, we are establishing RideVision, Inc.
Through RideVision, a platform that can be retrofitted to existing means of transportation such as buses, trains, and ships, we will transform travel time itself into high-value-added entertainment.
By realizing exciting content experiences anywhere in the world and promoting the "democratization of the theme park industry," we will eliminate regional disparities in entertainment experiences and transform all mobility into thrilling times.
Business Overview of RideVision, Inc.
We will develop digital entertainment experiences and services in the tourism and passenger transport sectors using RideVision.
The main business activities are as follows:
- Development and provision of the mobility XR platform RideVision
- Support for the introduction and operation of RideVision for tourism and passenger transport operators
- Planning and production of Mobility x XR content
- Development of XR technology and human-machine interfaces (HMI) in the mobility field
About RideVision®
It is a mobility XR platform that expands the window scenery and in-cabin experience of any vehicle using high-precision self-localization technology used for autonomous driving and spatial computing technology.
By retrofitting it to existing buses, trains, ships, etc., it creates new experiential value during travel time. Through proprietary technology, it achieves high immersion comfortably while minimizing vehicle sickness and VR sickness by synchronizing the vehicle's behavior, such as acceleration, deceleration, and curves, with XR video in real-time. RideVision, Inc. advocates for the "democratization of the theme park industry" and aims to deliver unprecedented mobility experiences to the world.
XR experience inside a bus (*XploreRide Hawaii image)
Main Features
Retrofittable to existing vehicles
Can be retrofitted to any vehicle/mobility, including buses, trains, ships, and airplanes.
Creating new value in travel time
Transforms movement itself into an attractive experience by fusing actual window scenery and vehicle behavior with XR content.
Comfortable and highly immersive
Provides a comfortable experience minimizing vehicle/VR sickness through proprietary synchronization technology.
Flexible content creation
The RideVision SDK enables flexible content creation leveraging local resources and IP.
Use Cases
RideVision is expanding its introduction overseas ahead of Japan. In July 2025, as a joint project with H.I.S. Co., Ltd. and NAKED, Inc., the tourism entertainment tour "XploreRide Hawaii produce...
RideVision, Inc. will provide RideVision, which can be retrofitted to various existing vehicles such as buses, ships, and trains, and will work to create new experiential value in the tourism and passenger transport sectors.
Background of Subsidiary Establishment
Synesthesias has been developing digital solutions in the urban, transportation, and infrastructure fields based on spatial computing technology and AI technology. Among them, since the establishment of Synesthesias, we have been developing and deploying RideVision, a mobility XR platform that transforms travel time itself into new experiential value, both domestically and internationally.
At this time, we have decided to establish RideVision, Inc. to strengthen the promotion structure of this business, speed up decision-making, and accelerate business expansion. With this, we also plan to raise funds through equity financing, which we had not conducted until now.
XR experience inside a bus (*XploreRide Hawaii image)
Representative's Comment
Representative Director: Hiroki Okaidani
Approximately eight years after the start of development and PoC at Synesthesias in 2018, both technology and the market have finally intersected, and the time has come to embark on full-scale business development. With the rapid evolution of AI and the maturation of XR hardware as tailwinds, we are establishing RideVision, Inc.
Through RideVision, a platform that can be retrofitted to existing means of transportation such as buses, trains, and ships, we will transform travel time itself into high-value-added entertainment.
By realizing exciting content experiences anywhere in the world and promoting the "democratization of the theme park industry," we will eliminate regional disparities in entertainment experiences and transform all mobility into thrilling times.
Business Overview of RideVision, Inc.
We will develop digital entertainment experiences and services in the tourism and passenger transport sectors using RideVision.
The main business activities are as follows:
- Development and provision of the mobility XR platform RideVision
- Support for the introduction and operation of RideVision for tourism and passenger transport operators
- Planning and production of Mobility x XR content
- Development of XR technology and human-machine interfaces (HMI) in the mobility field
About RideVision®
It is a mobility XR platform that expands the window scenery and in-cabin experience of any vehicle using high-precision self-localization technology used for autonomous driving and spatial computing technology.
By retrofitting it to existing buses, trains, ships, etc., it creates new experiential value during travel time. Through proprietary technology, it achieves high immersion comfortably while minimizing vehicle sickness and VR sickness by synchronizing the vehicle's behavior, such as acceleration, deceleration, and curves, with XR video in real-time. RideVision, Inc. advocates for the "democratization of the theme park industry" and aims to deliver unprecedented mobility experiences to the world.
XR experience inside a bus (*XploreRide Hawaii image)
Main Features
Retrofittable to existing vehicles
Can be retrofitted to any vehicle/mobility, including buses, trains, ships, and airplanes.
Creating new value in travel time
Transforms movement itself into an attractive experience by fusing actual window scenery and vehicle behavior with XR content.
Comfortable and highly immersive
Provides a comfortable experience minimizing vehicle/VR sickness through proprietary synchronization technology.
Flexible content creation
The RideVision SDK enables flexible content creation leveraging local resources and IP.
Use Cases
RideVision is expanding its introduction overseas ahead of Japan. In July 2025, as a joint project with H.I.S. Co., Ltd. and NAKED, Inc., the tourism entertainment tour "XploreRide Hawaii produce...