由Synchro Food公司營運的「飲食店.com」針對其會員餐廳進行了一項關於預約取消的問卷調查。結果顯示，超過四成的餐廳其晚餐時段的營業額有一半以上來自預約客。然而，約有三成的店家未採取任何措施來防止意外的取消。因取消造成的平均損失約為10.5人、8萬日圓，最嚴重的案例甚至達到60人、80萬日圓的損失。即使店家設定了取消費用政策，仍有近半數在收款方面遇到困難，其中30.3%表示「完全收不到」，18.0%表示「收到不到一半」。許多經營者因「機會損失」而將無故未到或臨時取消視為嚴重問題。
FACT BOX · 重點整理
- 來源：PR TIMES
- 分類：Survey Report
常見問題
How significant is the problem of reservation cancellations for Japanese restaurants?
According to the survey, 76% of restaurant operators consider no-shows and last-minute cancellations to be an important or somewhat important problem, primarily due to the loss of opportunity to serve other customers.
What is the average financial impact of a major cancellation?
The average loss from a single significant cancellation incident is approximately 80,000 yen for a party of 10.5 people. The most extreme case reported was a loss of 800,000 yen for a 60-person reservation.
Are restaurants successful in collecting cancellation fees?
No, nearly half of the restaurants struggle to collect fees. The survey found that 30.3% collect nothing at all, and another 18.0% collect less than half of the owed amount.
What measures are restaurants taking to prevent cancellations?
The most common measure is establishing a cancellation policy (45.9%), followed by making confirmation calls (24.2%). However, 32.5% of restaurants reported having no specific measures in place.
Do disputes over cancellation fees lead to trouble with customers?
Yes, 17.5% of restaurants have experienced trouble with customers over cancellations. Common issues include customers claiming they were unaware of the policy, disputes over whether a cancellation was communicated, and refusal to pay.