Symdirect Inc. renews corporate logo and website

Symdirect Inc. has renewed its corporate logo and website.

Symdirect has been involved in creating diverse experiences utilizing digital technology, focusing on projection mapping, spatial design, and event production.

This renewal clarifies the company's stance as one that addresses fundamental issues inherent in corporations and society, and leads to solutions through experience, while building upon the expertise in video and spatial design cultivated to date.

This renewal began with a re-examination of Symdirect's value proposition and brand identity, with the full cooperation of Nippon Design Center, Inc. The new logo mark and website embody Symdirect's commitment to expanding its expertise in video and spatial design to solve the challenges faced by corporations and society.

New Brand Message

The new brand message is "Shed light on questions. Bring warmth to answers."

To shed light on the fundamental issues that corporations and society face, and to illuminate the unseen threads of solutions. And to implement those answers not merely as policies or expressions, but as experiences with warmth that move people's emotions and actions.

Under this philosophy, Symdirect will promote the creation of cross-disciplinary experiences, from marketing research and communication design to spatial design, PR/event planning, and web/app development.

About the New Logo Mark

The new logo mark is inspired by "light," the source of Symdirect's long-cultivated expertise in the video domain. The direction of light reflection changes depending on how it is applied. Similarly, by shining light on a single question from various angles, the underlying essence that was previously unseen can emerge.

The new logo mark represents Symdirect's approach of closely engaging with clients, uncovering the essence behind their questions, and collaboratively finding multifaceted answers appropriate for the situation.

About the New Website

The new website introduces Symdirect's business areas and project achievements not just as a showcase of completed works, but from the perspective of the process: what questions were addressed, and what answers were derived.

By consistently communicating not only the outputs such as spatial and event design, but also the discovery of issues, planning and design, experience design, and social implementation, Symdirect's value proposition has been expressed more clearly.

Furthermore, a new "Laboratory of Questions" has been established to share questions arising from daily activities, nascent concepts, and the trial-and-error process. By revealing the process of finding, nurturing, and transforming questions into experiences, not just completed achievements, Symdirect's philosophy and approach will be conveyed more deeply.

Comment from Hideki Nagasaki, Representative Director

In this renewal, we have reaffirmed and given form to what Symdirect has always valued: "making people happy" and "thinking through challenges together with our clients."

We have been engaged in creating experiences using digital technology, including projection mapping and spatial design. Moving forward, we aim to further expand this technology and experience to propose solutions through experience for the fundamental issues faced by corporations and society.

Under the banner of "Shed light on questions. Bring warmth to answers.," we will continue to build one by one, jobs that illuminate unseen possibilities and move people's hearts and the atmosphere of a place.

Symdirect Inc. Hideki Nagasaki, Representative Director

Company Overview

Company Name: Symdirect Inc. Location: 1-9 Rokubancho, Chiyoda-ku, Tokyo Representative: Hideki Nagasaki, Representative Director Business Activities: Spatial design, PR/event planning, marketing research, communication design, web/app development, etc. Website: https://www.symdirect.co.jp/