APAMAN and SYLA Partner! Tackling the Serious Rental Shortage in the Tokyo Metropolitan Area

SYLA Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Yoshiyuki Yuto; hereinafter "SYLA"), a consolidated subsidiary of SYLA Holdings Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director and Group Executive Officer CEO: Hiroyuki Sugimoto; Securities Code: 8887; hereinafter "SYLA HD"), has formed a business alliance with APAMAN Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Director and President: Kai Yamazaki; hereinafter "Apaman Shop"), which boasts the No. 1 position in terms of store count and contract count*1, *2 in the rental housing brokerage industry, to address the social issue of rental housing supply shortage in the Tokyo metropolitan area.

Through this alliance, information on new urban rental condominiums developed and managed by SYLA will be exclusively offered in advance (partially) through Apaman Shop's nationwide network. As new housing supply reaches historically low levels due to soaring construction costs and labor shortages, both companies will combine their strengths to promptly provide information to customers and quickly realize a stable living environment.

Background of the Alliance: The Deepening "Housing Difficulty" in the Tokyo Metropolitan Area

Currently, the real estate market in the Tokyo metropolitan area is facing a triple challenge: "stagnation of new supply," "soaring property prices (condominiums reaching hundreds of millions of yen)," and "accelerated return to the city center." Particularly, due to a shift in demand from "buying to renting," the supply and demand for prime properties, especially in the 23 wards, is extremely tight.

In response to this social anxiety of "rising rents" and "property shortages," SYLA, with its strong development capabilities, and Apaman Shop, with its overwhelming brokerage power, have teamed up to establish a system for directly and speedily delivering high-quality new properties to the market.

Key Initiatives of This Alliance

▼Exclusive Pre-leasing of New Properties (Partial)

High-quality new condominiums developed by SYLA will be offered through Apaman Shop prior to general public release.

▼One-stop Information Provision System

Utilizing online customer service and DX tools to provide stress-free room searching in urban areas where supply and demand are tight.

▼Optimization of Market Needs

Feeding back on-site customer needs into development plans to promote the supply of truly desired housing.

Comment from Hiroyuki Sugimoto, Representative Director and Group Executive Officer CEO of SYLA HD

This alliance is an initiative to combine our development capabilities with Apaman Shop's leasing power to deliver high-quality properties to the market more quickly in the Tokyo metropolitan rental market, where supply and demand continue to be tight.

Currently, the influx of people into urban areas continues, and housing needs are steadily expanding. On the other hand, new supply is constrained due to rising construction costs, and the supply-demand balance remains tight.

By proactively introducing high-quality new urban condominiums developed by our company, especially the "SYFORME" series, to the market through a nationwide brokerage network, we will maximize occupancy rates and shorten leasing periods, directly leading to improved asset profitability.

Furthermore, the real-time customer needs obtained through this alliance will be fed back into future development plans, leading to further evolution of our brands, represented by "SYFORME," and strengthening our supply optimization and competitive advantage.

Our company's strength lies in its business model that optimizes everything from procurement to planning, development, sales, and management. By further strengthening collaboration with external partners through this alliance, we will achieve sustainable growth and improved profitability, and address housing environment issues in cities.

Comment from Kai Yamazaki, Representative Director and President of APAMAN Co., Ltd.

This alliance is an extremely strategic initiative that directly connects Apaman Shop's proud "overwhelming brokerage platform" with SYLA's "outstanding development capabilities" in the Tokyo metropolitan rental market, where severe supply and demand tightness continues.

Currently, in urban areas, the difficulty for customers to find their ideal home has become unprecedented due to the stagnation of new supply and the concentration of demand. Our company has built an advanced leasing environment adapted to the times, including online customer service and non-face-to-face specialized stores, backed by our strengths as the No. 1*1 store network and contract performance*2 nationwide.

Through this alliance, by directly linking our core system with SYLA's management system, we will be able to provide real-time vacancy information for high-quality new condominiums such as the "SYFORME" series to the market while maintaining its freshness.

Furthermore, by feeding back the "raw voices" from millions of customer interactions annually to SYLA, we will promote the supply of housing that the market truly demands and contribute to resolving supply-demand mismatches. We will continue to accelerate the integration of technology and face-to-face services to maximize the stable supply of housing, which is a social issue, and the customer experience value of room searching.

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*1▼No. 1 in Rental Housing Brokerage Store Count
Survey Outline and Method: Desk research and interviews targeting "rental housing brokerage businesses"
Survey Period: May 14, 2024 - May 28, 2024
Survey Conducted by: Ex-Create Inc.
Comparison Targets: 10 major companies operating "rental housing brokerage businesses" *Excluding overseas corporations (however, independent Japanese corporations are included)

*2▼No. 1 in Rental Housing Brokerage Contract Count

Survey Outline and Method: Desk research and interviews targeting "rental housing brokerage businesses"

Contract Target Period: September 1, 2024 - August 31, 2025
Survey Conducted by: Tokyo Shoko Research, Ltd.
Survey Period: October 1, 2025 - October 27, 2025
Comparison Targets: 10 major companies operating "rental housing brokerage businesses" (however, limited to brands with unified facades) *Excluding overseas corporations (however, independent Japanese corporations are included)

About APAMAN Co., Ltd.

APAMAN Co., Ltd. (Chuo-ku, Tokyo; Representative Director and President Kai Yamazaki) is a consolidated subsidiary of EL CAMINO REAL Co., Ltd. (Chiyoda-ku, Tokyo; Representative Director Koji Omura) and operates the rental brokerage franchise (FC) business of the "Apaman Shop" brand, which boasts one of Japan's largest numbers of加盟契約店舗 (franchise member stores).

URL：https://apamanshop-hd.co.jp/corporate-group/

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SYLA Co., Ltd. Company Profile

Headquarters: Ebisu Prime Square 7F, 1-1-39 Hiroo, Shibuya-ku, Tokyo

Representative Director CEO: Yoshiyuki Yuto

Founded: September 29, 2010

Business Activities: Real estate sales, condominium development, rental management, building management, crowdfunding business, general construction business

HP： https://syla.jp/

SYLA Holdings Co., Ltd. Company Profile

Headquarters: Ebisu Prime Square 7F, 1-1-39 Hiroo, Shibuya-ku, Tokyo

Representative Director and Chairman, Group Executive Officer CEO: Hiroyuki Sugimoto

Founded: September 1970

Capital: 2,363 million yen

Business Activities: Comprehensive real estate business, construction business, renewable energy business, real estate tech business

HP：https://syla-holdings.jp

【Inquiries regarding this matter】

SYLA Holdings Co., Ltd.

Contact: Corporate Communications Department, Kubo