APAMAN and SYLA Partner! Tackling Severe Rental Shortage in the Tokyo Metropolitan Area
SYLA Holdings' subsidiary, SYLA, and APAMAN have partnered to address the critical rental housing shortage in Tokyo. They will leverage SYLA's development expertise and APAMAN's nationwide brokerage network to expedite the supply of new, quality condominiums.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 22:00
- 🤖 AI Analyzed: June 2, 2026 at 12:59 (1454h 59m after Published)
Background of Partnership: The Worsening "Housing Difficulty" in the Tokyo Metropolitan Area
Currently, the real estate market in the Tokyo metropolitan area is facing a triple whammy: "stagnation of new supply," "soaring property prices (becoming 'mansion-for-tens-of-millions' properties)," and "acceleration of return to city centers." In particular, the demand shift from "purchase to rental" has made the supply-demand for excellent properties, centered around the 23 wards, extremely tight.
To address such social anxieties as "rising rents" and "property shortages," we have established a system to deliver excellent new properties directly and speedily to the market by combining SYLA's high development capabilities with APAMAN SHOP's overwhelming brokerage power.
Main Initiatives Under This Partnership
▼ Exclusive Advance Leasing of New Properties (Partially)
High-quality new condominiums handled by SYLA will be offered for recruitment at APAMAN SHOP prior to their general public release.
▼ One-Stop Information Provision System
Utilizing online customer service and DX tools to provide a stress-free home search experience in the tight supply-demand urban areas.
▼ Optimization of Market Needs
Feeding back customer needs from the field into development plans to promote the supply of housing that is truly in demand.
Comment from Hiroyuki Sugimoto, Chairman of the Board, Group Executive Officer, CEO, SYLA HD
This partnership is an initiative to deliver high-quality properties to the market faster by combining our company's development capabilities with APAMAN SHOP's leasing power in the continuously tight rental market of the Tokyo metropolitan area.
Currently, population inflow into urban areas continues, and housing needs are steadily expanding. On the other hand, new supply is constrained due to rising construction costs, and the supply-demand remains tight.
By proactively introducing high-quality properties that our company handles, particularly those in the "SYFORME" series, into the market through a nationwide brokerage network, we aim to maximize occupancy rates and shorten leasing periods, directly leading to improved asset profitability.
Furthermore, the real-time customer needs acquired through this partnership will be fed back into future development plans, leading to the further evolution of our brand, represented by "SYFORME," and the strengthening of supply optimization and competitive advantage.
Our company's strength lies in a business model that optimizes everything from procurement to planning, development, sales, and management. By further enhancing collaboration with external partners through this partnership, we will achieve sustainable growth and improved profitability, and work towards solving the challenges of urban living environments.
Comment from Kai Yamasaki, President & CEO, APAMAN Co., Ltd.
This partnership is an extremely strategic initiative that directly connects APAMAN SHOP's "overwhelming brokerage platform" with SYLA's "superior development capabilities" in the severely tight rental market of the Tokyo metropolitan area.
Currently, due to the stagnation of new supply and concentration of demand in urban areas, the difficulty for customers to find their ideal home is higher than ever before. With our strengths as the nationwide No. 1*1 store network and contract results*2, we have established a highly advanced leasing environment that is in line with the times, including online customer service and non-face-to-face specialty stores.
Through this partnership, by directly linking our core system with SYLA's management system, we will be able to provide vacancy information for high-quality new condominiums such as the "SYFORME" series to the market in real-time, maintaining its freshness.
Furthermore, by feeding back the "real voices" from our customer service interactions, which amount to millions annually, to SYLA, we will promote the supply of housing that the market truly desires and contribute to resolving supply-demand mismatches. We will continue to accelerate the fusion of technology and in-person services, striving to achieve a stable supply of housing, a social issue, and maximize customer experience value in their home search.
*1 ▼Rental Housing Brokerage Store Count No. 1
Survey Outline and Methodology: Desk research and hearing survey targeting "rental housing brokerage business."
Survey Period: May 14, 2024 - May 28, 2024
Survey Conducted by: Exclie Inc.
Comparison Companies: Major 10 companies operating "rental housing brokerage business." (Overseas subsidiaries excluded, but independent Japanese subsidiaries included.)
*2 ▼Rental Housing Brokerage Contract Count No. 1
Survey Outline and Methodology: Desk research and hearing survey targeting "rental housing brokerage business." Contract Period: September 1, 2024 - August 31, 2025 Survey Conducted by: Tokyo Shoko Research, Ltd. Survey Period: October 1, 2025 - October 27, 2025 Comparison Companies: Major 10 companies operating "rental housing brokerage business." (However, limited to brands with unified facade (store exterior).) (Overseas subsidiaries excluded, but independent Japanese subsidiaries included.)
About APAMAN Co., Ltd.
APAMAN Co., Ltd. (Chuo-ku, Tokyo; President & CEO: Kai Yamasaki) is a consolidated subsidiary of EL CAMINO REAL Inc. (Chiyoda-ku, Tokyo; Representative Director: Hiroji Omura) and operates the rental brokerage franchise (FC) business for the "APAMAN SHOP" brand, which boasts the largest number of affiliated contract stores in Japan.
URL: https://apamanshop-hd.co.jp/corporate-group/
Company Profile of SYLA Corporation
Headquarters: Ebisu Prime Square 7F, 1-1-39 Hiroo, Shibuya-ku, Tokyo
Representative Director CEO: Yoshiyuki Yuto
Founded: September 29, 2010
Business Description: Real estate sales, condominium development, rental management, building management, crowdfunding business, general construction
HP: https://syla.jp/
Company Profile of SYLA Holdings Inc.
Headquarters: Ebisu Prime Square 7F, 1-1-39 Hiroo, Shibuya-ku, Tokyo
Chairman of the Board, Group Executive Officer, CEO: Hiroyuki Sugimoto
Founded: September 1970
Capital: 2,363 million yen
Business Description: Comprehensive real estate business, construction business, renewable energy business, real estate tech business
[Contact for Inquiries Regarding This Matter]
SYLA Holdings Inc.
Contact: Corporate Communications Department, Kubo
FAQ
What is the main objective of this partnership?
To resolve the severe rental housing shortage in the Tokyo metropolitan area and ensure a stable supply of high-quality new condominiums.
What are APAMAN SHOP's strengths?
It is a rental housing brokerage platform with the No.1 store count and contract results nationwide, utilizing an extensive network and DX tools.
What role does SYLA Holdings (SYLA) play?
It provides information on high-quality new rental condominiums developed and managed in urban areas, which will be offered for advance recruitment through the APAMAN network.