SwitchBot Achieves Top Market Share in Japan's Four Major IoT Device Categories, Leading the Next-Generation Smart Home Era with AI and Robotics Integration
SwitchBot has secured the estimated market share leadership in all four major domestic IoT device categories—smart locks, smart curtains, smart remotes, and smart plugs—according to a 2026 market survey by KadenBiz. With over 2 million households in Japan and 5 million cumulative units sold, SwitchBot continues to drive the evolution of smart homes through AI and robotics integration.
📋 Article Processing Timeline
- 📰 Published: June 15, 2026 at 19:00
- 🔍 Collected: June 16, 2026 at 02:06 (7h 6m after Published)
- 🤖 AI Analyzed: June 16, 2026 at 02:14 (7 min after Collected)
SWITCHBOT Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Connie Lee), a company specializing in IoT and smart home solutions, has achieved the estimated top market share in all four major domestic IoT device categories—smart locks, smart curtains, smart remotes, and smart plugs—according to a market survey conducted in April 2026 by KadenBiz.
SwitchBot has consistently provided accessible smart home experiences that work with existing homes and appliances, enabling anyone to get started easily. In Japan, the company has surpassed 2 million households and 5 million cumulative units sold, establishing itself as the No.1 smart home brand by cumulative IoT device sales, with operations spanning over 100 countries and regions worldwide.
This achievement reflects the ongoing support from users, retailers, and partners who have embraced SwitchBot products. Moving forward, SwitchBot remains committed to expanding the adoption of smart home experiences that naturally integrate into daily life and reduce everyday burdens.
*Source: KadenBiz, "Domestic IoT Device Market | 2025 Projected to Reach Approximately 1.47 Million Units and JPY 11.4 Billion in Four Key Categories"
https://kadenbiz.com/2026/05/19/iot2025/
Estimated Market Share Leadership in Four Major Domestic IoT Categories
According to a survey conducted by KadenBiz in April 2026, the 2025 domestic market for four major IoT device categories is projected to reach approximately 1.47 million units in sales volume and JPY 11.4 billion in sales value.
The categories evaluated were smart plugs, smart curtains, smart remotes, and smart locks. SwitchBot achieved an estimated market share of approximately 60% in smart plugs, 90% in smart curtains, 60% in smart remotes, and 70% in smart locks, securing the top estimated share across all four categories.
Notably, the smart lock category is projected to reach JPY 5.8 billion in 2025, making it the largest among the four categories. Rising security awareness and the ease of installation without renovation—especially in rental housing—have driven growing demand for smart entryway solutions. SwitchBot has expanded its lineup with various models such as Lock, Lock Pro, and Lock Ultra, allowing users to choose based on their living environment.
*Estimates by the KadenBiz editorial team. Period: January to December 2025. Domestic B2C sales volume estimates based on manufacturer and retailer interviews and e-commerce sales trends. Not official statistics.
The Reason for Being Chosen: Effortless 'Home Automation' Through Retrofit Solutions
SwitchBot has offered smart home experiences that can be easily added to existing homes and appliances. Devices used in daily life—such as switches, curtains, remotes, locks, sensors, and cameras—can be connected via a single app, gradually automating the entire home while reducing minor daily burdens.
Additionally, SwitchBot has created opportunities for hands-on experiences at electronics retail stores nationwide through live demonstrations and special exhibitions. By allowing customers to touch and test the products, even first-time smart home users can better visualize how their lives might improve after adoption.
In addition to ease of installation and expandability, the company believes that its continuous improvements—based on Japanese living environments and user feedback—and its efforts to build engagement both online and offline have contributed to its popularity.
Beyond the Smart Home: Advancing into AI and Robotics
Building on its connectivity expertise and user base in IoT devices, SwitchBot is now shaping a new vision for daily life by integrating AI and robotics.
The goal is to evolve from smart homes that merely respond to user inputs, to intelligent environments where AI understands the context and situation of daily life and proactively supports necessary actions.
By seamlessly integrating AI into everyday life, work, and living spaces, SwitchBot aims to reduce burdens related to household chores, monitoring, security, and environmental management. The company will continue developing products that create time and mental space for people.
About SwitchBot
SwitchBot is a global robotics manufacturer operating the smart home brand "SwitchBot" and the robotics brand group "OneRobotics" in over 100 countries and regions, with over 2 million households in Japan and more than 5 million cumulative units sold.
Its mission is "to enrich and enhance people's lives at home through technological innovation," aiming to realize a society where robots take over daily physical and mental burdens.
To create "space" in people's time and minds—enabling them to focus on meaningful human activities and daily joys and emotions—SwitchBot currently operates three core brands:
SwitchBot: Embedded AI and smart home robots for households
Acemate: Robotics specialized in sports
ONERO: Development of humanoid robots and AI core technologies
Company Overview
Company Name: SWITCHBOT Inc.
Headquarters: 5F, Sreed EBISU+C, 1-21-17 Ebisu, Shibuya-ku, Tokyo
CEO: Connie Lee
Official Website: https://www.switchbot.jp
X (formerly Twitter): https://twitter.com/SwitchBotJapan
Instagram: https://www.instagram.com/switchbotjapan
Facebook: https://www.facebook.com/switchbotjapan
LINE: https://page.line.me/?accountId=switchbot
YouTube: https://www.youtube.com/c/SwitchBotJapan
SwitchBot has consistently provided accessible smart home experiences that work with existing homes and appliances, enabling anyone to get started easily. In Japan, the company has surpassed 2 million households and 5 million cumulative units sold, establishing itself as the No.1 smart home brand by cumulative IoT device sales, with operations spanning over 100 countries and regions worldwide.
This achievement reflects the ongoing support from users, retailers, and partners who have embraced SwitchBot products. Moving forward, SwitchBot remains committed to expanding the adoption of smart home experiences that naturally integrate into daily life and reduce everyday burdens.
*Source: KadenBiz, "Domestic IoT Device Market | 2025 Projected to Reach Approximately 1.47 Million Units and JPY 11.4 Billion in Four Key Categories"
https://kadenbiz.com/2026/05/19/iot2025/
Estimated Market Share Leadership in Four Major Domestic IoT Categories
According to a survey conducted by KadenBiz in April 2026, the 2025 domestic market for four major IoT device categories is projected to reach approximately 1.47 million units in sales volume and JPY 11.4 billion in sales value.
The categories evaluated were smart plugs, smart curtains, smart remotes, and smart locks. SwitchBot achieved an estimated market share of approximately 60% in smart plugs, 90% in smart curtains, 60% in smart remotes, and 70% in smart locks, securing the top estimated share across all four categories.
Notably, the smart lock category is projected to reach JPY 5.8 billion in 2025, making it the largest among the four categories. Rising security awareness and the ease of installation without renovation—especially in rental housing—have driven growing demand for smart entryway solutions. SwitchBot has expanded its lineup with various models such as Lock, Lock Pro, and Lock Ultra, allowing users to choose based on their living environment.
*Estimates by the KadenBiz editorial team. Period: January to December 2025. Domestic B2C sales volume estimates based on manufacturer and retailer interviews and e-commerce sales trends. Not official statistics.
The Reason for Being Chosen: Effortless 'Home Automation' Through Retrofit Solutions
SwitchBot has offered smart home experiences that can be easily added to existing homes and appliances. Devices used in daily life—such as switches, curtains, remotes, locks, sensors, and cameras—can be connected via a single app, gradually automating the entire home while reducing minor daily burdens.
Additionally, SwitchBot has created opportunities for hands-on experiences at electronics retail stores nationwide through live demonstrations and special exhibitions. By allowing customers to touch and test the products, even first-time smart home users can better visualize how their lives might improve after adoption.
In addition to ease of installation and expandability, the company believes that its continuous improvements—based on Japanese living environments and user feedback—and its efforts to build engagement both online and offline have contributed to its popularity.
Beyond the Smart Home: Advancing into AI and Robotics
Building on its connectivity expertise and user base in IoT devices, SwitchBot is now shaping a new vision for daily life by integrating AI and robotics.
The goal is to evolve from smart homes that merely respond to user inputs, to intelligent environments where AI understands the context and situation of daily life and proactively supports necessary actions.
By seamlessly integrating AI into everyday life, work, and living spaces, SwitchBot aims to reduce burdens related to household chores, monitoring, security, and environmental management. The company will continue developing products that create time and mental space for people.
About SwitchBot
SwitchBot is a global robotics manufacturer operating the smart home brand "SwitchBot" and the robotics brand group "OneRobotics" in over 100 countries and regions, with over 2 million households in Japan and more than 5 million cumulative units sold.
Its mission is "to enrich and enhance people's lives at home through technological innovation," aiming to realize a society where robots take over daily physical and mental burdens.
To create "space" in people's time and minds—enabling them to focus on meaningful human activities and daily joys and emotions—SwitchBot currently operates three core brands:
SwitchBot: Embedded AI and smart home robots for households
Acemate: Robotics specialized in sports
ONERO: Development of humanoid robots and AI core technologies
Company Overview
Company Name: SWITCHBOT Inc.
Headquarters: 5F, Sreed EBISU+C, 1-21-17 Ebisu, Shibuya-ku, Tokyo
CEO: Connie Lee
Official Website: https://www.switchbot.jp
X (formerly Twitter): https://twitter.com/SwitchBotJapan
Instagram: https://www.instagram.com/switchbotjapan
Facebook: https://www.facebook.com/switchbotjapan
LINE: https://page.line.me/?accountId=switchbot
YouTube: https://www.youtube.com/c/SwitchBotJapan
FAQ
Which categories did SwitchBot rank #1 in?
Smart locks, smart curtains, smart remotes, and smart plugs—SwitchBot leads in all four categories.
Can SwitchBot devices be used in rental apartments?
Yes. No installation required—easy retrofitting for rental homes.
How many users does SwitchBot have in Japan?
Over 2 million households in Japan, with 5 million devices sold cumulatively.