Create an Oshi Activity Profile Easily with Just a Smartphone: OSHI Pick Launches FanCard, a New Feature That Brings Everything About Your Favorite Idol Into One URL

Switch Media LLC, headquartered in Shibuya, Tokyo and represented by Makoto Baba, has released a new feature called “FanCard” for OSHI Pick, an app designed to make oshi-katsu, or fan activities, more fun and convenient. FanCard allows users to collect an idol or favorite artist’s SNS accounts, music videos, appearance information, and other details into a single page URL. Even without design knowledge, anyone can intuitively create their own promotional card for introducing their favorite. Service URL: https://www.oshipick.com/fancard Development Background: Responding to Fans Who Say They Cannot Fully Convey the Appeal of Their Favorite As oshi-katsu culture continues to grow, especially on social media, fans share a common wish: they want as many people as possible to discover how wonderful their favorite is. This desire to introduce and promote one’s favorite is often referred to as “fukyo,” or evangelizing. In reality, however, many fans have said that limited character counts and profile fields on social media make it difficult to fully express the many charms of their favorite or the depth of their own enthusiasm. In response, OSHI Pick developed FanCard, a tool that lets anyone intuitively create a stylish and persuasive promotional profile. The feature is being offered as a powerful way to expand fan activities, from communication between fans to attracting new fans. By simply combining blocks, users can complete their own FanCard. No special skills are required, and users can start creating immediately with intuitive controls. Three Features of FanCard 1. No design skills required, with flexible customization built specifically for promotion By combining multiple blocks such as text, images, and links, users can organize their favorite’s profile and key appeal points into a personal promotional card. The enthusiasm behind “this is what I want people to see” can be turned directly into a visible format. 2. One URL keeps interested people from slipping away Each completed FanCard receives its own dedicated URL. By placing it in a social media profile or post, users can instantly guide others to their promotional page. Even people discovering the favorite for the first time can understand the appeal more deeply through organized information. 3. Express feelings that are hard to put into words through visuals With a block-based layout, users can beautifully arrange appearance information, recommended videos, fan art, event participation records, and more. A high-quality profile that goes beyond a simple self-introduction and feels like a presentation document can be completed with just a smartphone. Use Cases Pinned social media posts: Use it as a definitive guide for people visiting an account for the first time. At offline gatherings and events: Use it like a business card by showing a QR code, allowing for a deeper self-introduction instantly. As an introductory guide for new fans: When someone asks, “What makes this person so great?”, simply send the URL for a complete presentation. For streaming activities: Use it as a tool to encourage people to watch the music video for a comeback song. About the Oshi Activity App OSHI Pick OSHI Pick is a voting platform that supports K-pop fans’ oshi-katsu activities. Fan activities become votes: sharing music videos, posting images, and interacting with other fans can all become voting points. It is a new voting app for K-pop fans. Service Overview Service name: OSHI Pick Service content: Voting and community app for K-pop fans App Store: https://apps.apple.com/jp/app/oshi-pick/id6755575658 Supported OS: iOS 16.6 or later; Android version planned for release in Q2 2026 Price: Basic features free Operator: Switch Media LLC Official website: https://www.oshipick.com/ Official X: https://x.com/OSHI_Pick Company Overview Company name: Switch Media LLC Location: Shibuya Dogenzaka Tokyu Building 2F-C, 1-10-8 Dogenzaka, Shibuya-ku, Tokyo Representative: Makoto Baba Established: June 2025 Business: Planning, development, and operation of mobile applications URL: https://www.switch-media-jp.com/