Switch Media to Host Seminar on June 30 Introducing New TV x Digital Approach Directly Linked to Sales

Switch Media Inc. (Headquarters: Minato-ku, Tokyo; CEO: Toshiharu Takayama), which develops and operates AI advertising data platforms such as 'Cross Media Insight' and 'TVAL,' will hold an online seminar titled 'Can You Track Your Brand Awareness Measures to Sales? Digital Sales Impact: A New Approach for TV x Digital Directly Linked to Sales' on Tuesday, June 30, 2026.

Background and Challenges Many marketers face challenges such as the inability to visualize how much advertising contributes to sales, or the difficulty of integrated analysis for TV and digital measures due to disparate metrics. 'Digital Sales Impact,' introduced in this seminar, is an approach that visualizes the impact of TV commercials and digital ads on sales based on actual measured values. It aims to create a state where companies can accumulate data and run the PDCA cycle without requiring specialized MMM (Marketing Mix Modeling) personnel or significant costs.

Seminar Content The seminar will present the philosophy of data infrastructure construction and operational support for proactive decision-making, along with actual case studies. It is recommended for those who want to: - Visualize and explain the sales contribution of awareness measures such as TVCM and YouTube. - Analyze the effects of TV and digital across the board and apply them to decision-making. - Explore the appropriate structure for their company (e.g., the extent of in-house operation).

Event Overview - **Date & Time**: Tuesday, June 30, 2026, 12:00-12:30 - **Format**: Zoom Webinar (Free of charge) - **Speaker**: Toshiro Kado (Manager, Digital Solution Group, Business Consulting Dept., Switch Media Inc.) - **Registration**: https://www.switch-m.com/seminar/20260630

About Switch Media Switch Media Inc. provides AI advertising data platforms that centrally manage TVCM and digital advertising output data using unified metrics. It also develops and operates 'TVAL,' which links Japan's largest TV viewing panels with Intage's purchase data (SCI®) in a single source.