Switch Media Launches 'Digital Sales Impact', a New Service Visualizing the Sales Effects of TV Commercials x Digital Ads Across Media
Switch Media has launched 'Digital Sales Impact', a service that visualizes the overall sales effects of integrated campaigns combining TV commercials and digital ads. It solves the black-box issue of traditional MMM, enabling transparent, data-driven media planning.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 20:00
- 🔍 Collected: April 23, 2026 at 11:31
- 🤖 AI Analyzed: April 24, 2026 at 01:38 (14h 7m after Collected)
Switch Media Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Toshiharu Takayama, hereinafter "Switch Media"), which develops and operates the AI ad data platforms "Cross-Media Insights" and "TVAL", has begun offering a new service, "Digital Sales Impact," which visualizes the overall sales effectiveness of integrated campaigns combining TV commercials and digital advertisements.
*Functions and screens may differ from actual specifications.
Background and Overview of the Service
Our company has been providing "CM Sales Impact," which visualizes the sales increase effect of TV commercials based on purchase logs, supporting many advertiser companies in verifying the effectiveness of their TV commercial investments. In recent years, integrated campaigns combining TV commercials and digital ads have become the mainstream, and there is a strong demand for visualizing the sales effect of the entire campaign. On the other hand, the Marketing Mix Modeling (MMM) traditionally used in this area has issues such as requiring years of data accumulation and immense man-hours by specialized personnel, and making it difficult to adjust the results in line with the intuitive feel of the front line due to the black-boxing of calculations.
"Digital Sales Impact" is a new service that responds to these challenges. Starting from the sales increase effect of TV commercials actually measured by "CM Sales Impact," by factoring in effect values set for each media and the duplication of contact, it visualizes the sales effect of the entire campaign and by media using a unified metric. It also supports brand lift metrics such as purchase intent and media cost allocation simulations, supporting data-driven media planning for advertiser companies.
Key Features of "Digital Sales Impact"
1. Sales Effect Estimation in Conjunction with CM Sales Impact
Starting with the actual measured sales increase effect of TV commercials based on purchase logs in "CM Sales Impact," by combining effect values set for each media and contact duplication correction, it calculates the sales effect of the entire campaign using a unified metric. When setting the effect value for each media, more precise effectiveness measurement becomes possible by utilizing the results of various surveys held by the advertiser company. Furthermore, regarding survey data, collaboration with external partner companies is also possible.
2. Ease of Adjustment in Line with Frontline Intuition, Avoiding Black Boxes
Since the effect values by media, contact duplication correction, and sales effect calculation processes are all explicitly designed, the output results can be flexibly adjusted against the intuitive feel and actual results of the front line. By making the calculation process visible, internal verification by the advertiser company and consensus building among stakeholders can proceed smoothly.
3. Support for Media Allocation Simulation and Brand Lift Metrics
It is possible to simulate changes in sales effects when changing the allocation of media costs, and by combining it with our media planner function, optimal media planning based on effectiveness can be realized. Furthermore, it supports not only sales effects but also brand lift metrics such as purchase intent, supporting multifaceted campaign evaluation.
Through the provision of "Digital Sales Impact," our company will powerfully promote the marketing DX of Japanese companies and contribute to business growth through data-driven decision-making.
Inquiries regarding this service
Inquiry form: https://www.switch-m.com/service-inquiry
Public Relations Contact E-mail: marketing@switch-m.com
*Functions and screens may differ from actual specifications.
Background and Overview of the Service
Our company has been providing "CM Sales Impact," which visualizes the sales increase effect of TV commercials based on purchase logs, supporting many advertiser companies in verifying the effectiveness of their TV commercial investments. In recent years, integrated campaigns combining TV commercials and digital ads have become the mainstream, and there is a strong demand for visualizing the sales effect of the entire campaign. On the other hand, the Marketing Mix Modeling (MMM) traditionally used in this area has issues such as requiring years of data accumulation and immense man-hours by specialized personnel, and making it difficult to adjust the results in line with the intuitive feel of the front line due to the black-boxing of calculations.
"Digital Sales Impact" is a new service that responds to these challenges. Starting from the sales increase effect of TV commercials actually measured by "CM Sales Impact," by factoring in effect values set for each media and the duplication of contact, it visualizes the sales effect of the entire campaign and by media using a unified metric. It also supports brand lift metrics such as purchase intent and media cost allocation simulations, supporting data-driven media planning for advertiser companies.
Key Features of "Digital Sales Impact"
1. Sales Effect Estimation in Conjunction with CM Sales Impact
Starting with the actual measured sales increase effect of TV commercials based on purchase logs in "CM Sales Impact," by combining effect values set for each media and contact duplication correction, it calculates the sales effect of the entire campaign using a unified metric. When setting the effect value for each media, more precise effectiveness measurement becomes possible by utilizing the results of various surveys held by the advertiser company. Furthermore, regarding survey data, collaboration with external partner companies is also possible.
2. Ease of Adjustment in Line with Frontline Intuition, Avoiding Black Boxes
Since the effect values by media, contact duplication correction, and sales effect calculation processes are all explicitly designed, the output results can be flexibly adjusted against the intuitive feel and actual results of the front line. By making the calculation process visible, internal verification by the advertiser company and consensus building among stakeholders can proceed smoothly.
3. Support for Media Allocation Simulation and Brand Lift Metrics
It is possible to simulate changes in sales effects when changing the allocation of media costs, and by combining it with our media planner function, optimal media planning based on effectiveness can be realized. Furthermore, it supports not only sales effects but also brand lift metrics such as purchase intent, supporting multifaceted campaign evaluation.
Through the provision of "Digital Sales Impact," our company will powerfully promote the marketing DX of Japanese companies and contribute to business growth through data-driven decision-making.
Inquiries regarding this service
Inquiry form: https://www.switch-m.com/service-inquiry
Public Relations Contact E-mail: marketing@switch-m.com