Nissy (Takahiro Nishijima) Appointed as Image Model for New Brand 'HAIDEY'! Simultaneous Release of Standard and Toric Lens Lines

Sweet Co., Ltd. (Headquarters: Chuo-ku, Osaka; CEO: Midori Kayama) has appointed artist/actor Nissy (Takahiro Nishijima) as the image model for its new contact lens brand 'HAIDEY.' The brand will launch new products from two lines—Standard and Toric (for astigmatism)—starting Monday, April 6, 2026.

With the concept 'Have Ideal Eyes,' HAIDEY proposes a new value as 'Impression Correction Lenses' that do not overpower the eyes but accurately convey the individual's inherent charm.

### Brand Concept
'Beyond the boundaries of gaze.'
HAIDEY is a brand born from a new perspective, aiming to let a person's individuality shine naturally beyond frameworks like gender, age, or roles.

'Draw out, don't just add.'
While conventional contact lenses focus on creating an impression by changing the appearance of the eyes, HAIDEY aims to correctly convey the charm already present within the individual. This is the core idea of 'Impression Correction Lenses.'

### What are Impression Correction Lenses?
Lenses designed to adjust the impression rather than changing the eye itself. Through careful design of color, light, and balance, they naturally refine the impression without being excessive. The proposal is a subtle but certain transformation.

### Launch Campaign
To celebrate the launch, campaigns will be held both online and offline.

**[Online Campaign]**
Pre-orders and a launch campaign will be held at the 'Colorcon Plus Rakuten Store.'
- Pre-order: April 3 (Fri) 12:00 – April 5 (Sun), 2026
- Launch: April 6 (Mon), 2026
- Offer: Purchase 2 boxes to receive a 'Postcard' and a lottery ticket for an 'Original Mirror.'

**[Offline Campaign]**
A Don Quijote exclusive campaign will coincide with the launch on April 6.
- Target Stores: MEGA Don Quijote Shibuya Honten, Don Quijote Umeda Honten (Expansion planned).

### Product Overview

**1. HAIDEY (Standard Lenses)**
A standard line that naturally brings out inherent charm by adjusting color, light, and balance.
- Name: HAIDEY
- Colors: 6 colors
- Usage: 1-Day
- Capacity: 10 lenses per box
- Price: 2,100 JPY + tax
- Parameters: BC 8.5-8.6mm, DIA 14.1-14.2mm, GDIA 13.2-13.6mm
- Water Content: 58.0%

**2. HAIDEY TORIC (Astigmatism Lenses)**
Providing natural beauty for astigmatism users. It combines vision correction with high design, offering a natural impression change previously limited for toric lens users.
- Name: HAIDEY TORIC
- Colors: 3 colors
- Usage: 1-Day
- Capacity: 10 lenses per box
- Price: 2,100 JPY + tax
- Parameters: BC 8.7mm, DIA 14.5mm, GDIA 13.4-13.6mm
- CYL: -0.75D / -1.25D, AXIS: 180°
- Water Content: 58.0%

### About Sweet Co., Ltd.
Established in July 2008 in Osaka, Sweet Co., Ltd. is a manufacturer that plans, develops, and sells original products such as colored contact lenses, cosmetics, and beauty goods. Under the message 'Girls, be ambitious♡ Girls, be happy♡,' the company focuses on creating trend-setting products that respond to women's desire for beauty across all ages.