Tissot Expands Cycling Collection: Launches PR100 Tour de France 2026 Special Edition and PR100 Cycling Edition

Swiss watch brand TISSOT [Tissot], founded in 1853, has built a deep relationship with cycling, a sport that demands constant challenge and split-second precision, for decades. Tissot began building relationships with the cycling world even before establishing official partnerships in the sport, offering prizes to outstanding athletes in events such as the 'Melaha Circuit' in Tripoli and the 'Six Days Race' in Madrid in the 1960s.

In the late 1980s, Tissot entered into a partnership with A.S.O.*, serving as the official timekeeper for the 'Tour de France' and 'Grand Prix des Nations' organized by the company from 1988 to 1992. This partnership was strengthened again in 2016 and continues to this day.

Furthermore, in 1995, Tissot initiated a partnership with the Union Cycliste Internationale (UCI). By serving as the official timekeeper for multiple World Championships across disciplines such as road, track, mountain bike, and BMX, Tissot has further expanded its commitment to cycling.

Against this backdrop of a long-standing journey with the cycling world and the deep connection fostered through watchmaking, Tissot has now announced the 'PR100 Tour de France 2026 Special Edition' and the 'PR100 Cycling Edition'.

*A.S.O.: Amaury Sport Organisation, a French sports event management company that organizes events such as the Tour de France and Vuelta a España.

Showcasing Performance – PR100 Tour de France 2026 Special Edition

The 'PR100 Tour de France 2026 Special Edition' is a special timepiece for fans watching the excitement of the race, reflecting the elements required for cycling: high legibility, excellent durability, and precise timekeeping performance.

The 40mm black PVD sandblasted case delivers a powerful and sophisticated impression on the wrist. The case, with its sandblasted finish highlighting high technical skill, is subtly linked to the world's premier race with the 'Tour de France' logo engraved on the case back. Additionally, the sapphire crystal with anti-reflective coating ensures excellent legibility in all lighting conditions.

The dial features an asphalt-like texture, inspired by the roads that serve as the stage for the race. Furthermore, a pulsometer scale is arranged around the outer edge, emphasizing its identity as a sports watch. The seconds hand, with its gradient transitioning from yellow to black, symbolizing the Tour de France, adds a dynamic accent.

An interchangeable strap is included, allowing you to enjoy it with various styles, from active scenes to daily life. The textile strap combining black and yellow enhances its sporty appeal, while the all-black rubber strap offers a more subdued impression. The quick-change system allows for easy strap replacement without tools.

In addition to the iconic coloring of the event, it is housed in a special 'Tour de France' themed box, adorned with motifs of legendary mountain passes that have graced the history of cycling.

TISSOT PR100 Tour de France 2026 Special Edition

[Tissot PR100 Tour de France 2026 Special Edition]

T150.417.37.057.00

Tissot PR100 Tour de France 2026 Special Edition ¥70,400 (tax included)

Basic Specifications

Case

- Case diameter: 40 mm

- Black PVD sandblasted finish

- Engraved Tour de France logo on case back

- 10 bar water resistance (100 m/330 ft)

Movement

- Swiss quartz chronograph

- End-of-life (EOL) indicator

Dial

- Asphalt-like texture

- Gradient from yellow to black on the seconds hand

Bracelet

- Interchangeable bracelet

- Textile strap combining black and yellow

- Replacement rubber strap included

Bringing the dynamism of the race into everyday life – PR100 Cycling Edition 34mm & 40mm

The 'PR100 Cycling Edition' expresses the charm of cycling from a different perspective than the tension and exhilaration of racing, reinterpreting the functional beauty of cycling and incorporating its dynamism into everyday life.

Available in two sizes, 34mm and 40mm, the 'PR100 Cycling Edition' fuses sporty inspiration with a clean and refreshing style under a unified design concept. The dial is engraved with a motif of a bicycle chainring, and the flange features a bicycle silhouette, expressing the mechanics and constant motion of cycling.

Additionally, a pulsometer scale is located on the outer edge of the dial, allowing for easy measurement of heart rate by counting pulses using the seconds hand. This is a practical function not only for sports but also for daily life.

While both models share common design codes, they each express a distinct personality. The 34mm model incorporates yellow gold PVD as an accent on the hands and indices, creating an elegant contrast and a glamorous presence. In contrast, the 40mm model is unified in silver-tone, giving it a sporty and robust appearance. Furthermore, light gray and white fabric straps add a light and modern impression, completing the sophisticated design.

TISSOT PR100 Cycling Edition [Tissot PR100 Cycling Edition]

T150.410.17.037.00 Tissot PR100 Cycling Edition 40mm ¥46,200 (tax included)

T150.210.17.037.00 Tissot PR100 Cycling Edition 34mm ¥46,200 (tax included)

Basic Specifications

Case

- 34 mm / 40 mm

- Engraved cyclist motif on case back

- 10 bar water resistance (100 m/330 ft)

Movement

- Swiss quartz movement

- End-of-life (EOL) indicator

Dial

- Bicycle chainring motif

- Bicycle motif engraved on flange

Bracelet

- Interchangeable bracelet

- Bicolor textile strap

Watch actual models exhibited at the official Tour de France cafe "Tour de France CAFÉ@TOKYO"

Cafe-exclusive LINE campaign also being held

The 'PR100 Tour de France 2026 Special Edition' is on display at the 'Tour de France CAFÉ@TOKYO', which is open for a limited time in Shibuya, Tokyo.

Furthermore, by reading the QR code for Tissot's official LINE account installed in the cafe and participating in a lottery campaign, you can enter a cafe-exclusive LINE campaign where you can win Tissot original goods.

Please visit 'Tour de France CAFÉ@TOKYO' to experience the excitement of the Tour de France.

Name: Tour de France CAFÉ@TOKYO

Location: Cycle Cafe & Dining TORQUE SPICE & HERB, TABLE & COURT

4F, Shibuya Stream, 3-21-3 Shibuya, Shibuya-ku, Tokyo 150-0002

Period: Until July 30 (Thu)

Closed: No regular holidays

Business Hours: 11:00 AM - 10:00 PM

(Last Order FOOD / DRINK 9:00 PM / Merchandise sales until 10:00 PM)

*Please note that on July 2 (Thu), the venue will be exclusively booked for cafe use all day and will not be available. Thank you for your understanding.

The merchandise corner is available as usual, except from 4:00 PM to 5:00 PM.

For details, please visit:

https://www.jsports.co.jp/cycle/tour/cafe/

Tissot Official Online Store:

https://www.tissotwatches.com

About TISSOT [Tissot]

TISSOT is a Swiss watch brand that has continued to create timepieces by blending tradition and pioneering spirit since its founding in 1853. Born in Le Locle, at the foot of the Swiss mountains, Tissot watches embody the philosophy that "what matters in life is not what you achieve, but the journey you take," aiming to be storytellers that narrate life's voyages.

Key collections include PRX, T-Touch, and Le Locle, and all watches are Swiss-made. Despite their affordable price range, they are loved by many across generations as timepieces that fuse tradition and innovation.

Tissot also has deep relationships with the NBA, MotoGPTM, and the Tour de France, serving as the official timekeeper for each sport. Furthermore, Tissot supports the daily dedication and pursuit of success of American basketball player Damian Lillard, Italian motorcycle racer Enea Bastianini, Slovenian road cyclist Primož Roglič, and Japanese professional basketball player Yuki Kawamura as brand ambassadors.

Beyond watchmaking and timekeeping, TISSOT accompanies people through every moment of their lives. As a watch brand that celebrates not only success but also the process leading up to it, Tissot will continue to be there for many people.