Electric Mobility Company 'SWALLOW' to Speak at Advanced Technology Demonstration Experiment Support Seminar Hosted by Yokohama City
SWALLOW LLC, an electric mobility developer, will present its user-centric product development insights gained from demonstration experiments at a seminar hosted by Yokohama City on April 23, 2026.
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- 📰 Published: April 15, 2026 at 22:00
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SWALLOW LLC (Headquarters: Kawasaki City, Kanagawa Prefecture; CEO: Yongguk Kim; hereinafter 'SWALLOW'), a developer and seller of electric mobility solutions, will take the stage as a selected demonstration experiment operator at the 'Advanced Technology Demonstration Experiment Support Seminar' hosted by Yokohama City on April 23, 2026.
This seminar is held for companies aiming for the social implementation of advanced technologies as part of Yokohama City's initiative to create a 'city amenable to demonstration experiments'.
On the day of the event, SWALLOW will share specific case studies regarding its process of rapidly acquiring real feedback from target users through demonstration experiments and advancing product development based on functions and values derived from actual usage environments. They will introduce efforts to improve product precision from a user perspective, going beyond mere improvements in development speed.
User-Centric Product Development Born from Demonstration Experiments
SWALLOW was selected for Yokohama City's demonstration experiment support project as a development company for electric mobility classified as specified small motorized bicycles. Being able to conduct test ride verifications in a safety-conscious field at a stage where verification on public roads is difficult made it possible to acquire specific feedback from target users at an early stage.
CEO Kim will take the stage during the panel discussion on the day. Based on practical experience, he will introduce the prospects of next-generation mobility focusing on the following themes:
- Background of applying for the demonstration experiment and unexpected insights gained on-site
- The process of identifying issues based on actual usage in the early development stages thanks to a safety-conscious verification environment
- Sharing the current status toward social implementation and the prospect of next-generation mobility that enriches lives
Enhancing Market Fit and Accelerating the Popularization of Electric Mobility
Electric mobility, including specified small motorized bicycles, is still a new category and is an area prone to manufacturer-led, product-out development. As a result, discrepancies with actual user usage occur, sometimes becoming an obstacle to popularization.
While SWALLOW has previously leveraged thorough market research as its strength, through this demonstration experiment, it has further evolved its development process. By providing test ride opportunities to target users in a safe environment and acquiring and reflecting feedback based on actual usability from the early stages of development, they are enhancing both product perfection and market fit.
We believe that demonstration experiments are not just simple verifications but the development process itself to accelerate the popularization of electric mobility, and are an essential initiative in the future industry.
Seminar Overview
Event Name: Yokohama City Advanced Technology Demonstration Experiment Support Seminar
Date and Time: Thursday, April 23, 2026, 15:00-17:50
Venue: TECH HUB YOKOHAMA (Event Space)
Organizer: Innovation Promotion Division, Economic Affairs Bureau, Yokohama City
Participation: Free (First 50 people / In-person participation only)
Target Audience: Tech startups, new business planning departments of companies, and their supporters who have plans to conduct demonstration experiments, aiming to launch or grow businesses utilizing advanced technologies.
Application/Details: Application Form
Program (Excerpt):
- Lecture on the regulatory sandbox system
- Panel Discussion 'Demonstration Experiments We Are Glad We Did (Tentative)'
- Information on the call for demonstration experiments for FY2026
- Pitches by selected operators
- Networking
About SWALLOW
Under the mission of 'Enriching lives with electric mobility,' we are challenging the creation of a new mobility culture to follow bicycles and automobiles. Inheriting the DNA of Japanese manufacturing and advocating 'Be Light / Be Compact / Be Unique,' we aim to realize a free and comfortable mobility experience through our product development.
Beyond mere product sales, through the 'Japan Electric Mobility Promotion Association (JEMPA),' where CEO Kim serves as a founder and board member, we lead the resolution of industry issues such as safety awareness and waste problems. We are working to lay the groundwork for a sustainable mobility society and pioneer a safe and rich future.
[Company Profile]
Company Name: SWALLOW LLC
Representative (CEO): Yongguk Kim
Headquarters: 1-1-7 Shimosakunobe, Takatsu-ku, Kawasaki City, Kanagawa Prefecture
Official Website: https://swallow-scooter.com/
This seminar is held for companies aiming for the social implementation of advanced technologies as part of Yokohama City's initiative to create a 'city amenable to demonstration experiments'.
On the day of the event, SWALLOW will share specific case studies regarding its process of rapidly acquiring real feedback from target users through demonstration experiments and advancing product development based on functions and values derived from actual usage environments. They will introduce efforts to improve product precision from a user perspective, going beyond mere improvements in development speed.
User-Centric Product Development Born from Demonstration Experiments
SWALLOW was selected for Yokohama City's demonstration experiment support project as a development company for electric mobility classified as specified small motorized bicycles. Being able to conduct test ride verifications in a safety-conscious field at a stage where verification on public roads is difficult made it possible to acquire specific feedback from target users at an early stage.
CEO Kim will take the stage during the panel discussion on the day. Based on practical experience, he will introduce the prospects of next-generation mobility focusing on the following themes:
- Background of applying for the demonstration experiment and unexpected insights gained on-site
- The process of identifying issues based on actual usage in the early development stages thanks to a safety-conscious verification environment
- Sharing the current status toward social implementation and the prospect of next-generation mobility that enriches lives
Enhancing Market Fit and Accelerating the Popularization of Electric Mobility
Electric mobility, including specified small motorized bicycles, is still a new category and is an area prone to manufacturer-led, product-out development. As a result, discrepancies with actual user usage occur, sometimes becoming an obstacle to popularization.
While SWALLOW has previously leveraged thorough market research as its strength, through this demonstration experiment, it has further evolved its development process. By providing test ride opportunities to target users in a safe environment and acquiring and reflecting feedback based on actual usability from the early stages of development, they are enhancing both product perfection and market fit.
We believe that demonstration experiments are not just simple verifications but the development process itself to accelerate the popularization of electric mobility, and are an essential initiative in the future industry.
Seminar Overview
Event Name: Yokohama City Advanced Technology Demonstration Experiment Support Seminar
Date and Time: Thursday, April 23, 2026, 15:00-17:50
Venue: TECH HUB YOKOHAMA (Event Space)
Organizer: Innovation Promotion Division, Economic Affairs Bureau, Yokohama City
Participation: Free (First 50 people / In-person participation only)
Target Audience: Tech startups, new business planning departments of companies, and their supporters who have plans to conduct demonstration experiments, aiming to launch or grow businesses utilizing advanced technologies.
Application/Details: Application Form
Program (Excerpt):
- Lecture on the regulatory sandbox system
- Panel Discussion 'Demonstration Experiments We Are Glad We Did (Tentative)'
- Information on the call for demonstration experiments for FY2026
- Pitches by selected operators
- Networking
About SWALLOW
Under the mission of 'Enriching lives with electric mobility,' we are challenging the creation of a new mobility culture to follow bicycles and automobiles. Inheriting the DNA of Japanese manufacturing and advocating 'Be Light / Be Compact / Be Unique,' we aim to realize a free and comfortable mobility experience through our product development.
Beyond mere product sales, through the 'Japan Electric Mobility Promotion Association (JEMPA),' where CEO Kim serves as a founder and board member, we lead the resolution of industry issues such as safety awareness and waste problems. We are working to lay the groundwork for a sustainable mobility society and pioneer a safe and rich future.
[Company Profile]
Company Name: SWALLOW LLC
Representative (CEO): Yongguk Kim
Headquarters: 1-1-7 Shimosakunobe, Takatsu-ku, Kawasaki City, Kanagawa Prefecture
Official Website: https://swallow-scooter.com/