Notice Regarding Business Alliance with To22 Co., Ltd.
SVP Japan partnered with To22 to launch a new research and consulting service that integrates Generative AI with professional talent.
📋 Article Processing Timeline
- 📰 Published: April 6, 2026 at 19:00
- 🔍 Collected: April 6, 2026 at 10:30
- 🤖 AI Analyzed: April 21, 2026 at 01:34 (351h 3m after Collected)
SVP Japan Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Director and President: Miyabi Hashimoto; hereinafter "SVP Japan"), which provides membership-based market research services, has entered into a business alliance with To22 Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Kohei Noma; hereinafter "To22"). Through this alliance, the companies will fully launch new research and consulting services that integrate generative AI with professional talent.
## Background and Purpose of the Business Alliance
In recent years, the environment surrounding the market research industry has changed significantly due to the advancement of digital technologies, including generative AI. While the efficiency of information gathering has progressed, the importance of value-added areas such as ensuring information quality, advanced analysis, and strategy formulation has increased.
SVP Japan's strength has traditionally been providing high-quality information with short delivery times, backed by an excellent customer base of approximately 600 companies, mainly large enterprises, and researchers well-versed in conventional research methodologies. At the same time, we have recognized challenges such as adapting to the IT/digital field, transitioning to new research models utilizing generative AI, and strengthening value-creation capabilities like advanced analysis and recommendations.
To respond to these environmental changes, upgrade our research services in the generative AI era, and improve the value we provide, SVP Japan has concluded a business alliance with To22. Through this partnership, we will incorporate new research methodologies and the insights of specialized talent into the market research expertise and customer base that SVP Japan has cultivated so far. Our goal is to provide services that comprehensively support everything from market research to strategy formulation, thereby more sophisticatedly supporting corporate decision-making.
## Main Details of the Alliance
Through this partnership, SVP Japan and To22 will advance the following initiatives in the market research and consulting domains:
- Expansion of value-added solutions
In addition to custom research and market analysis, we will provide consulting services such as new business development, marketing strategy, and management strategy to help solve corporate challenges.
- Provision of advanced research utilizing generative AI and talent development services
We will offer training services to develop next-generation AI talent, including AI utilization and business thinking skills, along with improving the efficiency of information gathering and analysis using generative AI.
- Joint production of content such as market analysis reports
Joint production of new original and research content such as SVP Knowledge.
- Collaboration in sales activities
Promoting joint proposal activities for consulting and training services to client companies.
Moving forward, both companies will build a new research and consulting model that fuses humans and AI to support corporate strategy formulation and business growth.
## Value Provided Through This Alliance
Through this alliance, our company will provide the following value to client enterprises:
- The ability to entrust tasks consistently from market research to strategy formulation.
- The ability to utilize research that combines efficient information gathering via generative AI with analysis by experts.
- The ability to gain practical business insights directly linked to management challenges and new business development.
SVP Japan will continue to support corporate decision-making by providing new information services that fuse research expertise with AI technology.
## Background and Purpose of the Business Alliance
In recent years, the environment surrounding the market research industry has changed significantly due to the advancement of digital technologies, including generative AI. While the efficiency of information gathering has progressed, the importance of value-added areas such as ensuring information quality, advanced analysis, and strategy formulation has increased.
SVP Japan's strength has traditionally been providing high-quality information with short delivery times, backed by an excellent customer base of approximately 600 companies, mainly large enterprises, and researchers well-versed in conventional research methodologies. At the same time, we have recognized challenges such as adapting to the IT/digital field, transitioning to new research models utilizing generative AI, and strengthening value-creation capabilities like advanced analysis and recommendations.
To respond to these environmental changes, upgrade our research services in the generative AI era, and improve the value we provide, SVP Japan has concluded a business alliance with To22. Through this partnership, we will incorporate new research methodologies and the insights of specialized talent into the market research expertise and customer base that SVP Japan has cultivated so far. Our goal is to provide services that comprehensively support everything from market research to strategy formulation, thereby more sophisticatedly supporting corporate decision-making.
## Main Details of the Alliance
Through this partnership, SVP Japan and To22 will advance the following initiatives in the market research and consulting domains:
- Expansion of value-added solutions
In addition to custom research and market analysis, we will provide consulting services such as new business development, marketing strategy, and management strategy to help solve corporate challenges.
- Provision of advanced research utilizing generative AI and talent development services
We will offer training services to develop next-generation AI talent, including AI utilization and business thinking skills, along with improving the efficiency of information gathering and analysis using generative AI.
- Joint production of content such as market analysis reports
Joint production of new original and research content such as SVP Knowledge.
- Collaboration in sales activities
Promoting joint proposal activities for consulting and training services to client companies.
Moving forward, both companies will build a new research and consulting model that fuses humans and AI to support corporate strategy formulation and business growth.
## Value Provided Through This Alliance
Through this alliance, our company will provide the following value to client enterprises:
- The ability to entrust tasks consistently from market research to strategy formulation.
- The ability to utilize research that combines efficient information gathering via generative AI with analysis by experts.
- The ability to gain practical business insights directly linked to management challenges and new business development.
SVP Japan will continue to support corporate decision-making by providing new information services that fuse research expertise with AI technology.