Rediscover "The Me of That Time" - Ladies Svenson Holds "Summer Wig Campaign" to Recreate Customers' Ideal Hairstyles

Svenson Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Yoshinori Kodama), a haircare manufacturer, will hold its "Summer Wig Campaign" from Wednesday, July 1, 2026, to Friday, July 31, 2026, at all Ladies Svenson stores nationwide. This campaign aims to recreate customers' ideal hairstyles using wigs.

The Ladies Business Division of Svenson values women's "individuality" and provides products and services that support their beauty at every stage of life. Our wigs combine fashion and functionality, offering a wide variety of designs to address concerns related to age and lifestyle.

As women age, many harbor the desire to "regain the hair I had in my younger days" or "try a hairstyle I've always admired." This campaign is designed to fulfill such aspirations through Svenson's advanced technical expertise. Using high-quality products, proven techniques, and our unique "Jewelry Color®" hair extensions, we will accurately recreate the ideal styles our customers envision.

◆Natural Style Recreation

Our specialized staff, who are licensed beauticians with extensive wig styling experience, will thoroughly listen to each customer's wishes to recreate their ideal hairstyle. We aim for a natural finish that is indistinguishable from real hair, making detailed adjustments to suit each customer's head shape and facial contours to create a hairstyle that looks naturally fitting.

Image of a consultation

Jewelry Color®

◆Color Freedom

With the interchangeable "Jewelry Color®" wig hair extensions, color changes are completely customizable. You can enjoy bright or vivid colors that would normally require bleaching of natural hair, without worrying about damage to your hair or scalp, and match them to your fashion or mood.

◆Dream Hairstyles Made Possible

Wigs allow you to easily try hairstyles you may have given up on, thinking "It wouldn't suit me" or "It's too difficult for my age." From natural styles that replicate your everyday look to stunning styles for seasons or events, wigs allow you to express yourself as you wish.

Additionally, new customers who sign up for a wig contract at Ladies Svenson for the first time and complete a survey will receive a 5,000 yen gift certificate (some ready-made products are excluded).

Furthermore, a giveaway campaign for those who follow the official Ladies Svenson Instagram account will be held concurrently. Please take this opportunity to visit your nearest Ladies Svenson store.

The Ladies Business Division of Svenson will continue to strive to support many people as a lifetime supporter dedicated to making lives shine through the provision of various products and information.

"Summer Wig Campaign" Overview

【Campaign Period】

Wednesday, July 1, 2026 - Friday, July 31, 2026

【Details】

During the above period, new customers* who sign a contract for the following eligible products and complete a survey will receive a 5,000 yen VJA gift card.

*Customers who have previously contracted for a wig with Ladies Svenson are not eligible.

【Eligible Products】

Ready-made, semi-custom, custom order, full custom order *Some ready-made products are excluded.

Held Simultaneously During the Period! Instagram Follow & Get a Present Campaign

【Campaign Period】

Wednesday, July 1, 2026 - Friday, July 31, 2026

【Details】

All individuals who follow the official Svenson / Wig & Hair Salon Instagram account (@ladys_svenson_fashion) and visit a store will receive an "Emery Board (nail file)".

*Limit one per person.

Official Instagram Account: https://www.instagram.com/ladys_svenson_fashion

About Ladies Svenson's Services

We value women's "individuality" and provide products and services that support their beauty at every stage of life. Our fashion wigs pursue "beauty that fulfills your individuality" and offer a wide range of designs tailored to age and lifestyle. For those undergoing cancer treatment, we provide high-quality medical wigs (JIS certification number JIS S 9623) that ensure peace of mind in daily life, achieving a natural appearance and comfortable wear. We also offer hair care menus to support hair regrowth after treatment, sell essential items for treatment periods on our official online store "PreSta," and operate "Massel," a website providing useful life information for cancer patients, all to improve patients' QOL (Quality of Life). We also provide broad support, including distributing "Hair Loss and Appearance Care Manuals" to hospitals nationwide and offering information to medical professionals through the appearance care information site "Appi-Pla."

Reference Information

【Svenson's Initiatives for Women's Wigs】

In September 1997, we partnered with Junko Koshino Design Office (now JUNKO KOSHINO Co., Ltd.) to launch the fashion wig "Jeu de Junko" and participated in Paris Collection. In April 2003, we fully entered the medical wig market, and in July 2004, we opened our first women-only store, "Ginza Salon" (now Ginza Kyukyudo Building).

Company Overview

Company Name: Svenson Co., Ltd.

Address: 1-12-32 Akasaka, Minato-ku, Tokyo, Ark Mori Building 17F, P.O. Box 510

Founded: February 3, 1984

Representative: Yoshinori Kodama, President and CEO

Business Activities: Manufacturing and sales of men's wigs, beauty services, manufacturing and sales of women's wigs, beauty services, sales of haircare products.