Svenson Ladies Proposes Light and Breathable Comfortable Wigs for Summer: "Summer Wig Cool Experience Fair" Held
Svenson Co., Ltd.'s Ladies Division will hold the "Summer Wig Cool Experience Fair" from May 11 (Mon) to June 30 (Tue), 2026, at Ladies Svenson stores nationwide. The fair offers customers the chance to experience and purchase light and cool summer wigs at a special price, addressing concerns about "heat," "stuffiness," and "odor" when wearing wigs in summer.
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- 📰 Published: May 12, 2026 at 02:00
- 🔍 Collected: May 11, 2026 at 17:32
- 🤖 AI Analyzed: May 11, 2026 at 17:57 (25 min after Collected)
Hair care manufacturer Svenson Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director and CEO: Yoshinori Kodama), through its Ladies Division, will hold the "Summer Wig Cool Experience Fair," where customers can experience and purchase light and cool summer wigs at a special price, from Monday, May 11, 2026, to Tuesday, June 30, 2026, at Ladies Svenson stores nationwide.
Svenson's Ladies Division values women's "individuality" and provides products and services that support beauty while accompanying them through all life stages. Wigs combine fashionability and functionality, offering a wide variety of designs to address concerns according to age and lifestyle.
In recent years, with rising temperatures and prolonged summers, concerns such as "heat," "stuffiness," and "odor" when wearing wigs have become more serious. Especially in hot and humid environments, in addition to the stress of wearing, it can also put a burden on the scalp, making it important to choose wigs appropriate for the season and provide proper care.
Against this background, this fair proposes comfortable wigs for summer and offers advantageous new contract benefits. In addition, during the period, free consultations such as "Scalp Health Check" and "Consultation on Other Companies' Wigs" will be conducted, providing wide-ranging support from those considering a wig for the first time to those using other companies' products.
Svenson's Ladies Division will continue to strive to support many people as a lifetime supporter for enriching their lives by providing various products and information.
■ Summer Wig Cool Experience Fair Overview
【Event Period】
May 11 (Mon) to June 30 (Tue), 2026
【New Contract Benefits*】
・Up to 15,000 yen off with wig trade-in (5,000 yen per wig, up to 3 wigs)
・Free deep cleansing coupon with deodorizing and cleaning effects
*Applicable to customers purchasing semi-custom, custom, or full-custom products.
● Free Wig and Scalp Consultation
Free consultations by specialized staff: "Scalp Health Check" and "Consultation on Other Companies' Wigs" will be conducted.
Individual proposals will be made for seasonal concerns such as changes in scalp environment due to increased sweat and sebum, and wig stuffiness and odor.
■ Recommended Summer Wig "Perle"
At this fair, we propose the "Perle" wig, which is light and highly breathable.
Perle, meaning "pearl" in German, is a series that combines elegance and comfort. It is designed for comfortable use even in hot seasons and can be used in a wide range of situations, from daily use to going out.
【Main Features】
・Adopts a lighter and softer net, "Perle Cap," compared to conventional products
・Uses a new structural material with sweat-absorbing and quick-drying properties on the skin side of the side and nape protectors
・Mixed hair implantation of 40% human hair and 60% heat-resistant fiber (100% human hair around the face), achieving a lighter wearing sensation compared to conventional products due to the lightweight heat-resistant fiber
・Excellent breathability and designed to be less stuffy
■ About Ladies Svenson's Services
We value women's "individuality" and provide products and services that support beauty throughout all life stages. Fashion wigs pursue "beauty that fulfills your individuality" and offer a wide variety of designs according to age and lifestyle. For those undergoing cancer treatment, we provide high-quality medical wigs (JIS certification number JIS S 9623) to ensure a natural look and comfortable fit, allowing them to live their daily lives with peace of mind. We also contribute to improving patients' QOL (Quality of Life) through hair care menus that support hair regrowth after treatment, sales of necessary items during treatment on the official online store "PreSta," and operation of "Massel," an information website useful for cancer patients' lives. In addition, we provide extensive support such as distributing "Hair Loss and Appearance Care Manuals" to hospitals nationwide and providing information to medical professionals through the appearance care information website "Apipla."
Ladies Svenson: https://www.svenson.co.jp/ladys/
■ Reference Information
【Svenson's Initiatives for Women's Wigs】
In September 1997, Svenson partnered with Junko Koshino Design Office (now JUNKO KOSHINO Co., Ltd.) to launch the mode wig "Jeu de Junko" and participated in Paris Collection. In April 2003, Svenson made a full-scale entry into the medical wig market, and in July 2004, opened "Ginza Salon" (now Ginza Kyukyodo Building) as Svenson's first women-only store.
■ Company Profile
Company Name: Svenson Co., Ltd.
Address: Ark Mori Building 17F, 1-12-32 Akasaka, Minato-ku, Tokyo
Svenson's Ladies Division values women's "individuality" and provides products and services that support beauty while accompanying them through all life stages. Wigs combine fashionability and functionality, offering a wide variety of designs to address concerns according to age and lifestyle.
In recent years, with rising temperatures and prolonged summers, concerns such as "heat," "stuffiness," and "odor" when wearing wigs have become more serious. Especially in hot and humid environments, in addition to the stress of wearing, it can also put a burden on the scalp, making it important to choose wigs appropriate for the season and provide proper care.
Against this background, this fair proposes comfortable wigs for summer and offers advantageous new contract benefits. In addition, during the period, free consultations such as "Scalp Health Check" and "Consultation on Other Companies' Wigs" will be conducted, providing wide-ranging support from those considering a wig for the first time to those using other companies' products.
Svenson's Ladies Division will continue to strive to support many people as a lifetime supporter for enriching their lives by providing various products and information.
■ Summer Wig Cool Experience Fair Overview
【Event Period】
May 11 (Mon) to June 30 (Tue), 2026
【New Contract Benefits*】
・Up to 15,000 yen off with wig trade-in (5,000 yen per wig, up to 3 wigs)
・Free deep cleansing coupon with deodorizing and cleaning effects
*Applicable to customers purchasing semi-custom, custom, or full-custom products.
● Free Wig and Scalp Consultation
Free consultations by specialized staff: "Scalp Health Check" and "Consultation on Other Companies' Wigs" will be conducted.
Individual proposals will be made for seasonal concerns such as changes in scalp environment due to increased sweat and sebum, and wig stuffiness and odor.
■ Recommended Summer Wig "Perle"
At this fair, we propose the "Perle" wig, which is light and highly breathable.
Perle, meaning "pearl" in German, is a series that combines elegance and comfort. It is designed for comfortable use even in hot seasons and can be used in a wide range of situations, from daily use to going out.
【Main Features】
・Adopts a lighter and softer net, "Perle Cap," compared to conventional products
・Uses a new structural material with sweat-absorbing and quick-drying properties on the skin side of the side and nape protectors
・Mixed hair implantation of 40% human hair and 60% heat-resistant fiber (100% human hair around the face), achieving a lighter wearing sensation compared to conventional products due to the lightweight heat-resistant fiber
・Excellent breathability and designed to be less stuffy
■ About Ladies Svenson's Services
We value women's "individuality" and provide products and services that support beauty throughout all life stages. Fashion wigs pursue "beauty that fulfills your individuality" and offer a wide variety of designs according to age and lifestyle. For those undergoing cancer treatment, we provide high-quality medical wigs (JIS certification number JIS S 9623) to ensure a natural look and comfortable fit, allowing them to live their daily lives with peace of mind. We also contribute to improving patients' QOL (Quality of Life) through hair care menus that support hair regrowth after treatment, sales of necessary items during treatment on the official online store "PreSta," and operation of "Massel," an information website useful for cancer patients' lives. In addition, we provide extensive support such as distributing "Hair Loss and Appearance Care Manuals" to hospitals nationwide and providing information to medical professionals through the appearance care information website "Apipla."
Ladies Svenson: https://www.svenson.co.jp/ladys/
■ Reference Information
【Svenson's Initiatives for Women's Wigs】
In September 1997, Svenson partnered with Junko Koshino Design Office (now JUNKO KOSHINO Co., Ltd.) to launch the mode wig "Jeu de Junko" and participated in Paris Collection. In April 2003, Svenson made a full-scale entry into the medical wig market, and in July 2004, opened "Ginza Salon" (now Ginza Kyukyodo Building) as Svenson's first women-only store.
■ Company Profile
Company Name: Svenson Co., Ltd.
Address: Ark Mori Building 17F, 1-12-32 Akasaka, Minato-ku, Tokyo