Bringing the 'Delicious' and 'Warmth' of Food to People Worldwide: Making Japanese Food More Accessible to Everyone Through 'Rice Serving Robots'

Our company supports April Dream, which aims to make April 1st a day for sharing dreams.

This press release is the dream of "Suzumo Machinery Co., Ltd."

What if a "Rice Serving Robot" was sitting neatly on your desk or next to your bag?

Our dream at Suzumo Machinery is to make this "Rice Serving Robot Fuwarica" visible in more places.

■ Introduction to Suzumo Machinery

Since developing the world's first sushi robot in 1981, Suzumo Machinery has led the industry as a pioneering company in rice processing robots. Our products are widely used in various food settings, including sushi, onigiri, and donburi, in over 90 countries worldwide. We have achieved the No. 1 market share in sushi robots and rice serving robots, attracting significant industry attention. With the motto 'Delivering delicious and warm food to people worldwide,' we quickly identify diversifying food needs, propose solutions to the market, and continue to advance as a company that constantly pioneers new food businesses.

Source: Fuji Keizai "2025 Worldwide Robot Related Market Status and Future Outlook Service Robot Edition" (Sushi Robot / Rice Serving Robot Sales Volume and Value 2024 Results)

■ The Spread of Japanese Food Supported by Sushi Robots

The techniques and culture that sushi chefs have cultivated over many years are truly precious treasures of Japanese cuisine.

To allow people worldwide to enjoy delicious sushi more casually.

Our "sushi robots" have greatly contributed to the popularization of sushi.

In fact, our robots are loved in over 90 countries worldwide.

They continue to quietly support Japanese "rice dishes" such as sushi, which many people rank as the No. 1 Japanese food they would recommend to foreigners*, as well as onigiri and donburi.

* Reference release: [Survey on Awareness of Japanese Food and Sushi] https://prtimes.jp/main/html/rd/p/000000086.000067066.html

■ From B2B Equipment to a "Familiar Presence"

Those who know sushi robots sometimes refer to them as reliable partners, saying, "That clattering sound of making sushi rice balls at high speed is amazing!"

However, they are primarily B2B equipment for professionals working in kitchens. Opportunities for the general public to see them are few, and their existence is still not widely known... or so one might think, but the situation is slightly different for "rice serving robots."

These robots, often seen in hotel buffets and self-service restaurants, have a usage rate of 19% and a recognition rate exceeding 60%*, gradually gaining traction.

While recognition is spreading, they are still far from being perceived as a "familiar presence."

* Reference release: [Rice Serving Robot Penetration Survey] https://prtimes.jp/main/html/rd/p/000000094.000067066.html

■ The Value of Robots That Serve Delicious Rice

Our robots are not just tools for efficiency.

By serving rice fluffy, they bring out the inherent deliciousness of the rice and simultaneously contribute to reducing food loss*. These are amazing robots that enhance the deliciousness of rice mixed with donburi sauce through their serving method. And, proving that "fluffy and plumply served rice is delicious," many food business operators utilize them.

Against the backdrop of increasing global popularity of Japanese food, the demand for stably providing "delicious rice" is growing. From restaurants, hotel buffets, and cafeterias worldwide, to all situations where rice is served...

We envision a future where rice serving robots become a medium for conveying "Japanese rice culture."

* Reference release: [Survey on Leftover Rice (Rice/Rice) When Eating Out] https://prtimes.jp/main/html/rd/p/000000084.000067066.html

We are a top-class presence in a niche field globally.

However, compared to B2C products, there are still few people who immediately think, "Rice serving robot? That's Suzumo Machinery!"

Through this robot, which carefully serves "rice," a representative of Japanese food, we believe people around the world can feel Japan more closely.

Moreover, its round and charming form, which makes you want to call it a "robot" rather than just a machine, is one of its proud features.

■ "What if it were by your side as a companion?"

We want to increase opportunities for people to feel closer to robots in various forms, such as capsule toys and merchandise. Wouldn't it be very comforting if such a robot were sitting neatly by your kitchen, desk, or next to your bag as a "companion"?

Our dream is to make this Rice Serving Robot Fuwarica visible in more places.

In the near future, it might appear right before your eyes.

We want to make this beloved "rice serving robot" a more familiar presence for everyone!

Therefore, to all merchandise manufacturers, stationery manufacturers, and capsule toy manufacturers, if you think, "This rice serving robot sounds interesting!" please contact us!

Why don't we liven up the world together with a surprising project that's a bit different from usual collaborations?

■ Track Record: Sushi Robot Capsule Toys

The sushi robot capsule toys released in August 2025 were very well received, thanks to your support.

SUZUMO x Toys Cabin's first collaboration: Reproducing authentic gimmicks in palm-sized form!

SUZUMO's "Sushi Robot" to be released nationwide as capsule toys from August 2025

https://prtimes.jp/main/html/rd/p/000000076.000067066.html

Finally, we would like to briefly introduce the product features of Suzumo Machinery's Rice Serving Robot Fuwarica GST-RRA.

■ Fluff and Serve Rice with a Single Button, Introducing the Top-of-the-Line Fuwarica Series Model

・Excellent heat and moisture retention. Active not only in kitchens but also in self-service formats like buffets.

・LED light rice remaining display lets you know when to refill from a distance.

・Equipped with an easy-to-operate LCD touch panel. Maintenance procedures and troubleshooting can also be checked.

That moment when the Rice Serving Robot Fuwarica stirs, measures, and serves the rice after you press the button. That moment when rice is served from the cup into the bowl. That tempo and sound are addictive once you hear them.

We sometimes receive comments on social media like, "I can watch it forever!"

Please check out the video on our website or social media.

If you want to know more about the rice serving robot, please also read the development story of the rice serving robot Fuwarica published on PR TIMES STORY.

Achieving fluffy, snow-like rice serving with a single button.

The development story of the rice serving robot "Fuwarica," which has contributed to the development of the food service industry for 20 years since its launch.

April 1st is "April Dream" day, advocated by PR TIMES, for sharing dreams. However, February 8th is actually "Fuwarica Day," certified by the Japan Anniversary Association.

We hope that everyone who reads this article will remember this as a small piece of trivia.

For inquiries regarding this matter, please use the interview inquiry form on Suzumo Machinery's website.
Our Public Relations and PR team will handle the initial response.
It would be helpful if you could mention "Regarding April Dream" in your inquiry.