Henri Charpentier and ASKUL's Highly Popular Series Third Edition! Heart-shaped "Shiawase Sable" that Conveys Feelings, Newly Released in Environmentally Friendly Eco-Package
Henri Charpentier and ASKUL are launching "Shiawase Sable" in an environmentally friendly eco-package on May 1, 2026. This third collaboration between the two companies targets casual gifts and personal consumption, featuring sustainable packaging and easy portability.
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- 📰 Published: May 1, 2026 at 20:00
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Henri Charpentier, a Western confectionery brand operated by Suzette Holdings Co., Ltd. (Head office: Nishinomiya City, Hyogo Prefecture, Representative Director and President: Goki Arita), will launch "Shiawase Sable (3 pieces)" in an environmentally friendly eco-package on Friday, May 1, 2026, as the third collaboration with ASKUL Corporation (Head office: Koto-ku, Tokyo, Representative Director and President: Akira Yoshioka, hereinafter "ASKUL").
ASKUL values customer feedback and has been developing products in collaboration with various manufacturers, focusing on solving issues in line with lifestyle changes, sustainability, and design. Under these initiatives, the first collaboration with Henri Charpentier, "Financier," and the second, "Madeleine," both released in environmentally friendly eco-packages, have been well-received by many customers. In response to this positive feedback, "Shiawase Sable" will now be introduced as the third collaboration.
Shiawase Sable (3 pieces)
In recent years, there has been a growing demand for casual gifts that can be given without formality, as well as products at an affordable price for personal consumption. This new product was planned to meet such customer needs.
"Shiawase Sable" is a product that can be easily used in various situations, including small gifts for Mother's Day, Father's Day, or friends, participation prizes for schools/organizations, and corporate novelties. It serves as an item to convey small "thank yous" or "good work" messages in daily life, catering to a wide range of uses.
■ Shiawase Sable
Henri Charpentier's long-selling product "Shiawase Sable" is a baked confectionery characterized by its lovely heart shape and light, crispy texture.
Shiawase Sable
The dough generously uses fermented butter made from freshly squeezed raw milk, bringing out a rich aroma and deep flavor. Furthermore, by adding carefully selected rock salt with a grainy texture, an elegant sweetness with a crisp salty accent spreads throughout.
The balance of sweetness and saltiness is pleasant, making it easy to eat even in hot seasons, and it is also recommended as a snack for conscious salt replenishment during summer. As its name "Shiawase Sable" (Happiness Sable) suggests, it is an item that brings a sense of happiness the moment you pick it up.
■ Environmentally friendly materials and design
Easy! Fold and Recycle
The package adopts a corrugated cardboard material made from over 70% recycled paper. By using reusable materials, we aim to make the packaging eco-friendly. Furthermore, the design also considers reducing the weight of the packaging. We also focused on customer feedback, "It's difficult to dispose of the box," and designed the box to be easily folded and discarded in 4 steps. Considering the resources for shopping bags, a handle is attached to the box, allowing it to be carried without using a separate shopper.
【Product Name】Shiawase Sable 3 pieces
【Price (tax included)】486 yen
【Release Date】May 1, 2026 (Fri) ~
【Sales Locations】ASKUL website, LOHACO website
【ASKUL website】https://www.askul.co.jp/p/WNE2058/
【LOHACO website】https://lohaco.yahoo.co.jp/store/h-lohaco/item/WNE1753/
■ Commitment to a small bag-shaped package
This product, named "Shiawase Sable" full of happiness, is a sable that gently conveys various feelings such as "thank you," "congratulations," and "looking forward to our continued relationship," suitable for any occasion.
Bag-shaped package
We want you to fill a small bag with lots of "happiness" and give it to your loved ones.
With such a thought, we designed the package. A small heart-shaped illustration symbolizing "happiness" and calm whiskey brown foil stamping express an elegant and warm world view.
Suzette Holdings Co., Ltd. is engaged in various CSV activities, including reducing environmental impact and supporting dairy farming. With the mission of "creating sweets and lifestyles," the company aims to solve customers' "troubles" through confectionery. We continue to create valuable products to be a trustworthy choice for both individuals and corporations, closely supporting daily life and business scenes.
■ About Henri Charpentier
Henri Charpentier was founded in Ashiya City, Hyogo Prefecture, in 1969 as a coffee shop offering the impressive dessert "Crêpe Suzette" with blue flames. Currently, it operates 93 domestic stores and 10 overseas stores, and Suzette Holdings Co., Ltd. (Head office: Nishinomiya City, Hyogo Prefecture, Representative Director and President: Goki Arita)
ASKUL values customer feedback and has been developing products in collaboration with various manufacturers, focusing on solving issues in line with lifestyle changes, sustainability, and design. Under these initiatives, the first collaboration with Henri Charpentier, "Financier," and the second, "Madeleine," both released in environmentally friendly eco-packages, have been well-received by many customers. In response to this positive feedback, "Shiawase Sable" will now be introduced as the third collaboration.
Shiawase Sable (3 pieces)
In recent years, there has been a growing demand for casual gifts that can be given without formality, as well as products at an affordable price for personal consumption. This new product was planned to meet such customer needs.
"Shiawase Sable" is a product that can be easily used in various situations, including small gifts for Mother's Day, Father's Day, or friends, participation prizes for schools/organizations, and corporate novelties. It serves as an item to convey small "thank yous" or "good work" messages in daily life, catering to a wide range of uses.
■ Shiawase Sable
Henri Charpentier's long-selling product "Shiawase Sable" is a baked confectionery characterized by its lovely heart shape and light, crispy texture.
Shiawase Sable
The dough generously uses fermented butter made from freshly squeezed raw milk, bringing out a rich aroma and deep flavor. Furthermore, by adding carefully selected rock salt with a grainy texture, an elegant sweetness with a crisp salty accent spreads throughout.
The balance of sweetness and saltiness is pleasant, making it easy to eat even in hot seasons, and it is also recommended as a snack for conscious salt replenishment during summer. As its name "Shiawase Sable" (Happiness Sable) suggests, it is an item that brings a sense of happiness the moment you pick it up.
■ Environmentally friendly materials and design
Easy! Fold and Recycle
The package adopts a corrugated cardboard material made from over 70% recycled paper. By using reusable materials, we aim to make the packaging eco-friendly. Furthermore, the design also considers reducing the weight of the packaging. We also focused on customer feedback, "It's difficult to dispose of the box," and designed the box to be easily folded and discarded in 4 steps. Considering the resources for shopping bags, a handle is attached to the box, allowing it to be carried without using a separate shopper.
【Product Name】Shiawase Sable 3 pieces
【Price (tax included)】486 yen
【Release Date】May 1, 2026 (Fri) ~
【Sales Locations】ASKUL website, LOHACO website
【ASKUL website】https://www.askul.co.jp/p/WNE2058/
【LOHACO website】https://lohaco.yahoo.co.jp/store/h-lohaco/item/WNE1753/
■ Commitment to a small bag-shaped package
This product, named "Shiawase Sable" full of happiness, is a sable that gently conveys various feelings such as "thank you," "congratulations," and "looking forward to our continued relationship," suitable for any occasion.
Bag-shaped package
We want you to fill a small bag with lots of "happiness" and give it to your loved ones.
With such a thought, we designed the package. A small heart-shaped illustration symbolizing "happiness" and calm whiskey brown foil stamping express an elegant and warm world view.
Suzette Holdings Co., Ltd. is engaged in various CSV activities, including reducing environmental impact and supporting dairy farming. With the mission of "creating sweets and lifestyles," the company aims to solve customers' "troubles" through confectionery. We continue to create valuable products to be a trustworthy choice for both individuals and corporations, closely supporting daily life and business scenes.
■ About Henri Charpentier
Henri Charpentier was founded in Ashiya City, Hyogo Prefecture, in 1969 as a coffee shop offering the impressive dessert "Crêpe Suzette" with blue flames. Currently, it operates 93 domestic stores and 10 overseas stores, and Suzette Holdings Co., Ltd. (Head office: Nishinomiya City, Hyogo Prefecture, Representative Director and President: Goki Arita)