From Voting Participation to Digital Goods and SNS Spread: Integrated "Voting Template" Launched. Create User Touchpoints and Promote Marketing Analysis with a Natural Flow!

SUSHI TOP MARKETING Inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Daisuke Tokunaga; hereinafter referred to as "the Company") is pleased to announce the launch of its "Voting Template." This solution automatically distributes digital goods (NFTs) linked to users' votes, enabling participation promotion, SNS diffusion, and new user acquisition funnels all within a single template, starting from the voting participation point. Designed to be accessible with just a LINE account, it realizes promotional measures that do not end after a single event by accumulating customer data simultaneously with voting.

■ Background and Challenges

Sales promotion campaigns and event-linked initiatives based on voting or participant count previews are widely implemented. However, accumulating the voting history of individual users or maintaining post-event engagement with actual participants often requires an intermediate user registration phase, leading to challenges in personal information maintenance costs and complex user funnels.

Furthermore, analyzing the correlation between user behavior after an event has been difficult, making it challenging to qualitatively visualize the effectiveness of measures due to the difficulty in linking participant actions with their subsequent purchasing behavior.

The Voting Template, newly released by SUSHI TOP, addresses these challenges.

◾️ What is the Voting Template?

The Voting Template is a web-based digital solution that automatically distributes digital goods (NFTs) linked to the content users vote for, enabling participation promotion, SNS spread, and new participant acquisition funnels, all starting from the point of voting participation.

Vote counts (selections) are automatically tallied, and it supports automatic switching to result announcement pages and OGP settings to encourage spread on X (formerly Twitter). Users can access and vote simply by having a LINE account, making the participation hurdle extremely low. A key feature is the ease of data linkage with post-event measures through the NFTs acquired via voting.

It also includes a voting results announcement function, allowing for comments to be displayed based on the voting outcomes.

◾️ Simultaneously Achieve Voting Data Accumulation and Customer Touchpoint Creation.

With the Voting Template, when users vote according to their interests and intentions, NFTs for each option are distributed to them. Voting history is retained as NFT acquisition history, allowing for the database creation of user psychology and participation status. This enables low-cost, linked analysis with other measures where NFTs were distributed.

Furthermore, users holding NFTs can be targeted for benefits distribution and information dissemination via LINE push notifications. This solution offers the dual advantage of marketing analysis and sustained customer engagement, moving beyond one-off event campaigns.

◾️ Use Cases

- Creating a voting page for products with various variations can serve as a material to enhance fan sentiment.
- Conducting marketing research on user purchasing preferences and taste preferences by mapping individual user purchases through voting in multiple food and beverage events.
- Analyzing the correlation with users' daily consumption behavior through linked analysis with receipt-based campaigns, and leveraging customer touchpoints to attract them to future initiatives.

◾️ "Cheering Page Template" Available Simultaneously

Concurrently, we are also launching the "Cheering Page Template." This is a website-based digital solution that displays to users how many people have received a specific NFT. With OGP settings to encourage spread on X, it can be used in conjunction with NFT distribution at events and digital initiatives to visualize fan sentiment and foster loyalty.

◾️ Expand User Experience through Integration with Experiential Measures

The Cheering Page Template can display the number of times a set NFT has been received on the user side. By targeting NFTs distributed through events, circulation initiatives, or sales promotion measures, it can enhance users' sense of belonging and also be used for PR of events and fan communities by leveraging OGP.

◾️ Use Cases

- Reporting results to fans and stimulating loyalty by displaying participant numbers for events and festivals.
- Improving sharing and diffusion rates by combining circulation-based and spot distribution measures.
- Enhancing user circulation by embedding exclusive information within the page.

◾️ Please Experience Our Demo Site!

We have prepared a demo site where you can experience the Voting Template introduced here.

Please try it out! (You can also experience the Cheering Page Template from the related link displayed after voting.)

Voting Template Demo Site:

https://liff.line.me/2002004940-e57ppvY7/?distType=nftselection&campaign=template&configId=demo_colorfulsports/config

◾️ Towards "Non-Ephemeral" Customer Touchpoints with TGM Integration

By combining the digital goods (NFTs) granted by the Voting Template with our omnichannel platform "TGM (Token Graph Marketer)," they can be utilized for cross-measure analysis, distribution of benefits to digital goods holders, and continuous information dissemination via LINE push notifications. Furthermore, integration with receipt OCR enables correlation analysis to determine if voting participants have actually led to purchases. This realizes a compounding marketing foundation that increases customer understanding with each implemented measure.

SUSHI TOP MARKETING Inc. will continue to expand its services to provide NFT marketing that connects our clients with end-users. We appreciate your continued support.

【Material Introduction】

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