Providing NFT Digital Stamp Rally & Gacha System for the Next-Generation VR Experience Event 'THE SUNSET OF MARS'

SUSHI TOP MARKETING Co., Ltd. (Head office: Chiyoda-ku, Tokyo; CEO: Daisuke Tokunaga; hereafter 'our company') has provided an NFT digital stamp rally and NFT digital gacha system for the next-generation event 'THE SUNSET OF MARS,' where you can experience a future trip to Mars in VR. This system is based on 'Minna no Ashiato,' an NFT proof-of-action service jointly developed by our company and Dentsu Inc. (Head office: Minato-ku, Tokyo; President & CEO: Chihiro Matsumoto; hereafter 'Dentsu'). The campaign will run from Saturday, April 25, to Sunday, June 28, 2026, at the Fuji TV Spherical Observation Room 'Hachitama' in Odaiba, Tokyo, and several stations along the Yurikamome line.

*Organizer: THE SUNSET OF MARS Production Committee (jointly held by ABAL Inc., Dentsu Inc., and Fuji Television Network, Inc.), Period: April 25 - June 28, 2026, Venue: Fuji TV Spherical Observation Room

Campaign Overview

The campaign, titled 'Go to Mars by riding the Yurikamome! Get NFTs and win deluxe goods by lottery! Digital Stamp Rally,' is set along the Yurikamome line and at the Fuji TV Spherical Observation Room. By collecting NFT stamps with LINE, participants who gather two or more stamps will earn the right to participate in a digital gacha for a chance to win wonderful goods, including a pair of free tickets to 'THE SUNSET OF MARS' and original T-shirts. Furthermore, those who complete the entire stamp collection will receive an original NFT digital plate.

Campaign Period: Saturday, April 25, 2026 - Sunday, June 28, 2026

Venues: Several stations along the Yurikamome line / Fuji TV Spherical Observation Room 'Hachitama' (Daiba, Minato-ku, Tokyo)

How to Participate: Scan the QR codes on posters at Shimbashi, Ariake, Toyosu, Odaiba-kaihinkōen, and Daiba stations, or at the event venue, with LINE to acquire NFT stamps.

Deluxe Goods:

Free pair of tickets to 'THE SUNSET OF MARS' Original T-shirt for 'THE SUNSET OF MARS' Original merchandise for 'THE SUNSET OF MARS', etc.

Provided System

▶ NFT Digital Stamp Rally

Simply by scanning the QR codes on posters set up at several stations along the Yurikamome line and at the venue, participants can acquire digital stamps issued as NFTs. Since it's all completed within LINE, people of all ages can easily participate.

Service detail page here https://www.sushitopmarketing.com/service/nft-stamprally

▶ NFT Digital Gacha

Users who have collected two or more stamps can participate in the digital gacha by showing their screen to the event staff at the Fuji TV Spherical Observation Room 'Hachitama.' The gacha execution and lottery result confirmation are also completed on LINE. The lottery history can be referenced at any time within the app, allowing staff to verify even if a user has completed the lottery before arriving at the venue.

Service detail page here https://www.sushitopmarketing.com/nft-digital-gacha

Specific Participation Flow

STEP 1: Collect Stamps

Collect stamps from the stamp collection site linked in posters displayed at each station or in the press release.

STEP 2: Participate in the Lottery

After collecting the stamps, you can spin the gacha to participate in a lottery to win deluxe goods.

About 'Minna no Ashiato'

'Minna no Ashiato' is a customer behavior analysis and proof-of-action service that utilizes NFT x blockchain, jointly developed by our company and Dentsu. Following a business alliance agreement in July 2024, joint development began, and in August 2025, it evolved into the SaaS-type 'Minna no Ashiato 2.0,' equipped with a dedicated AI dashboard.

It records and accumulates consumer actions, both real and digital, on the blockchain through NFT issuance for centralized management. Companies can intuitively analyze and visualize customer behavior on the dashboard, and by linking with personalization measures and loyalty programs, it supports the maximization of LTV and continuous improvement of engagement.

Future Outlook

Our company will continue to support customer attraction, in-store traffic promotion, and fan development across a wide range of industries through 'Minna no Ashiato.' We will strengthen proposals for personalized measures combining behavioral analysis by the AI dashboard and NFTs, and work on popularizing next-generation promotions that connect the real and digital worlds.

*SUSHI TOP MARKETING is a company that supports corporate NFT marketing, specializing in NFT distribution and planning. We offer 'NFT Shot,' which allows easy, account-less receipt of NFTs.