Solution Explanation Video for Local Governments: "[Manga Explanation] NFT x Furusato Nozei Changes Regional Tourism! The Forefront of Local Government DX" Released
SUSHI TOP MARKETING Inc. has released a solution explanation video for local governments titled "[Manga Explanation] NFT x Furusato Nozei Changes Regional Tourism! The Forefront of Local Government DX." This initiative aims to address challenges in Furusato Nozei by utilizing NFTs to maintain engagement with donors and revitalize local areas.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 19:00
- 🔍 Collected: April 28, 2026 at 10:31
- 🤖 AI Analyzed: April 28, 2026 at 14:33 (4h 1m after Collected)
SUSHI TOP MARKETING Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director CEO: Daisuke Tokunaga; hereinafter "the Company") has released its self-developed solution introduction content for Furusato Nozei and challenges faced by local governments, titled "[Manga Explanation] NFT x Furusato Nozei Changes Regional Tourism! The Forefront of Local Government DX."
Click here for the manga
Challenges of Furusato Nozei in recent years
Until now, donation platforms such as e-commerce sites could freely determine the point還元率 (point redemption rate) at the local government's expense, according to the return gift. While this promoted the spread of the system itself, it also led to excessive competition as donations tended to concentrate on areas with good point redemption rates. As a result, the redemption of points will be completely prohibited in October 2025.
Meanwhile, competition among local governments for return gifts is still intensifying. The situation where donors choose based on how advantageous the return gift is, and the relationship between the local government and the donor does not continue, still persists.
In response to these challenges, SUSHI TOP MARKETING proposes "Furusato Nozei x NFT."
What is NFT x Furusato Nozei?
Local governments can connect with donors via NFTs simply by distributing the issued NFTs to them. To incorporate NFTs into Furusato Nozei, all that is required is to add a QR code or distribution link to the existing return gift shipping flow. Donors can receive NFTs from their smartphones without the hassle of preparing a dedicated app or registering personal information.
Benefits of incorporating NFTs into Furusato Nozei
Maintain contact with donors
: Donors who have received an NFT can later be sent messages, as well as coupons usable at local stores and facilities as a special offer, or content promoting local initiatives.
Furthermore, when disseminating information after an NFT has been received, there is no need to involve personal information such as names.
Can be linked to regional initiatives and promote regional tourism and visits
: By distributing different NFTs according to the type of return gift or for separate events and media, it is possible to analyze what kind of matters donors are interested in. The obtained analysis can then be utilized for planning regional events.
In addition, by distributing benefits at local stores/facilities and tourist information to donors who have received NFTs, a flow can be created to encourage donors to actually visit the region.
Improvement for the next fiscal year through data utilization
: Maintaining contact with donors who have received NFTs incurs low costs, allowing for analysis across fiscal years and initiatives. This enables tracking trends of long-term distributed return gifts, such as standard items, and feedback analysis for public relations measures aimed at improving recognition.
Specific methods for incorporating NFTs into Furusato Nozei
Distribute NFTs in combination with return gifts
: By attaching a QR code for NFT reception to packaging materials or thank-you letters, NFTs can be distributed to donors. Donors can easily receive NFTs on their smartphones.
Distribute NFTs as return gifts
: In cases of Furusato Nozei that do not involve sending physical goods, NFTs can be distributed via thank-you emails sent to donors. Especially for donations related to animal protection measures or regional environmental conservation, the status of initiatives can be communicated and visualized through NFTs.
Towards Furusato Nozei that connects local governments and donors, not just sending goods
: With NFTs, creating contact points with donors and data analysis can be achieved with less effort and lower cost.
It is easy to maintain long-term contact and can be linked with regional initiatives and public relations measures other than Furusato Nozei.
Why not realize Furusato Nozei that creates connections, not just "great deals"?
Click here for service details!
(https://www.sushitopmarketing.com/furusato-tax)
[Inquiries regarding this release]
SUSHI TOP MARKETING Inc.
Email: sales@sushitopmarketing.com
[Introduction to materials]
SUSHI-MANGA "Understand SUSHITOPMARKETING's communication design utilizing blockchain through manga!"
https://sushi-manga.onrender.com/index.html
Click here for the manga
Challenges of Furusato Nozei in recent years
Until now, donation platforms such as e-commerce sites could freely determine the point還元率 (point redemption rate) at the local government's expense, according to the return gift. While this promoted the spread of the system itself, it also led to excessive competition as donations tended to concentrate on areas with good point redemption rates. As a result, the redemption of points will be completely prohibited in October 2025.
Meanwhile, competition among local governments for return gifts is still intensifying. The situation where donors choose based on how advantageous the return gift is, and the relationship between the local government and the donor does not continue, still persists.
In response to these challenges, SUSHI TOP MARKETING proposes "Furusato Nozei x NFT."
What is NFT x Furusato Nozei?
Local governments can connect with donors via NFTs simply by distributing the issued NFTs to them. To incorporate NFTs into Furusato Nozei, all that is required is to add a QR code or distribution link to the existing return gift shipping flow. Donors can receive NFTs from their smartphones without the hassle of preparing a dedicated app or registering personal information.
Benefits of incorporating NFTs into Furusato Nozei
Maintain contact with donors
: Donors who have received an NFT can later be sent messages, as well as coupons usable at local stores and facilities as a special offer, or content promoting local initiatives.
Furthermore, when disseminating information after an NFT has been received, there is no need to involve personal information such as names.
Can be linked to regional initiatives and promote regional tourism and visits
: By distributing different NFTs according to the type of return gift or for separate events and media, it is possible to analyze what kind of matters donors are interested in. The obtained analysis can then be utilized for planning regional events.
In addition, by distributing benefits at local stores/facilities and tourist information to donors who have received NFTs, a flow can be created to encourage donors to actually visit the region.
Improvement for the next fiscal year through data utilization
: Maintaining contact with donors who have received NFTs incurs low costs, allowing for analysis across fiscal years and initiatives. This enables tracking trends of long-term distributed return gifts, such as standard items, and feedback analysis for public relations measures aimed at improving recognition.
Specific methods for incorporating NFTs into Furusato Nozei
Distribute NFTs in combination with return gifts
: By attaching a QR code for NFT reception to packaging materials or thank-you letters, NFTs can be distributed to donors. Donors can easily receive NFTs on their smartphones.
Distribute NFTs as return gifts
: In cases of Furusato Nozei that do not involve sending physical goods, NFTs can be distributed via thank-you emails sent to donors. Especially for donations related to animal protection measures or regional environmental conservation, the status of initiatives can be communicated and visualized through NFTs.
Towards Furusato Nozei that connects local governments and donors, not just sending goods
: With NFTs, creating contact points with donors and data analysis can be achieved with less effort and lower cost.
It is easy to maintain long-term contact and can be linked with regional initiatives and public relations measures other than Furusato Nozei.
Why not realize Furusato Nozei that creates connections, not just "great deals"?
Click here for service details!
(https://www.sushitopmarketing.com/furusato-tax)
[Inquiries regarding this release]
SUSHI TOP MARKETING Inc.
Email: sales@sushitopmarketing.com
[Introduction to materials]
SUSHI-MANGA "Understand SUSHITOPMARKETING's communication design utilizing blockchain through manga!"
https://sushi-manga.onrender.com/index.html