SUSHI TOP MARKETING Releases "NFT Digital Gacha" Solution for Stamp Rallies and Campaigns

SUSHI TOP MARKETING Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, CEO: Daisuke Tokunaga, hereinafter referred to as "the Company") has released "NFT Digital Gacha," a digital gacha solution that can be utilized in stamp rallies and campaigns. This service distributes digital benefits (NFTs) based on pre-set probabilities, realizing a seamless campaign experience from gacha lottery演出 to coupon/physical benefit distribution and redemption.

■ Background and Development History

While digital campaigns are becoming more widespread, on-site challenges such as "difficulty in getting people to participate in campaigns" and "difficulty in getting winners to use their prizes" still remain. Even with simple user flows like just scanning a QR code or pressing a button, many users drop off midway.

Furthermore, traditional campaigns have relied on obtaining IDs based on purchases or membership registrations, leading to missed opportunities to connect with potential customers through store visits or event attendance. There are also structural issues where data is fragmented by initiative, making it difficult to utilize participation history over the long term.

In response to these challenges, the Company has developed "NFT Digital Gacha" utilizing blockchain technology. By recording participation history on the blockchain, it enables centralized management of data across multiple initiatives, allowing for continuous understanding and utilization of customer behavior that was previously fragmented. Additionally, the excitement unique to gachas, "you don't know what you'll win," lowers the barrier to participation, and the mechanism that seamlessly connects winning to prize redemption maximizes campaign effectiveness.

■ Service Overview

NFT Digital Gacha is a solution that randomly distributes digital benefits (NFTs) based on pre-set probabilities, realizing a seamless campaign experience from gacha lottery演出 to coupon/physical benefit redemption.

■ Main Features

① Exciting Experience x Customized演出

The mechanism of randomly distributing NFTs with pre-set winning probabilities naturally creates a sense of anticipation for end-users, such as "What will I win?". The lottery演出 can be replaced with original videos, allowing for an experience design tailored to the campaign's brand and world. Since the destination link can be set individually for each winning result, the user flow design can be handled flexibly.

② Coupon/Benefit Integration + Flexible Link Settings

Smooth integration with coupons and physical benefits is possible depending on the won NFT. Benefits also...