Start of Service for "LASTLY PLAY", a "Re-enactment" Life End-of-Life Movie

[June 25, 2025] Surprise Mall Inc. (Headquarters: Fukuoka City, Fukuoka Prefecture, Representative Director: Daisuke Murabe) has launched its end-of-life service LASTLY PLAY, which allows you to look back on your life and "re-enact" it. This service is a new form of end-of-life movie that combines the re-enactment direction by actors and rakugo storytellers with AI technology to preserve life events and thoughts as a single video work. Details can be found at [https://surprise-mall.jp/lastly_play/].

■ Origin of the Service Name

«Lastly» - Finally
Replay» - Play again
«Play» - Act / Play

Combining these three meanings,
we named it
"LASTLY PLAY".

Literally translated, it means "play at the end".
However, this is not a word to treat life lightly.

Even so, precisely because it is the end, we want you to smile a little.

We want this to be a service that stays close to your heart,
with that sentiment.

■ Service Overview

"LASTLY PLAY" carefully interviews you about your life events and thoughts,
and combines re-enactment direction by actors and rakugo storytellers with AI technology
to produce it as a video work.

■ Main Features

① Memory Play: Re-enacting Your Life

Actors change for each era, from childhood to youth to adulthood,
realistically recreating your growth and memories.
Furthermore, a rakugo storyteller can play multiple characters and eras individually.

② AI Technology: Making Photos "Come Alive"

Based on past photos,
your memories will be revived as video.

③ "Reappearing" as Yourself

Using face-changing technology,
your past self and present self are merged within a single work.

④ Script Design that Accompanies Your Emotions

Based on our track record of scripting over 4,000 lives,
we design scripts and direction that are sensitive to each individual's emotions.

■ What is "Memory Play"?

"Memory Play" is a "memory theater" where actors re-enact the lives of the bride and groom or family members from childhood. This performance, which suddenly begins at wedding receptions, has become a hot topic on social media as "unmissable without tears" and has been featured in numerous media outlets, including TV, radio, newspapers, movies, commercials, and web media. It has recorded nearly 100 million total views on YouTube and has received high praise nationwide as a performance that delivers "a once-in-a-lifetime感動 (kandō - deep emotion)."

Memory Play was also featured on TV Asahi's "Bakariズム & Kazlaser's Nippon! Hisokana Gassen" on New Year's Day 2026.

Memory Play Rakugo, where a rakugo storyteller acts out a life, is also popular as a surprise gift for the elderly.

■ Fusion with AI Technology

This service utilizes cutting-edge AI technology
to more realistically recreate life memories and appearances.

・Recreating memories as video based on past photos
・Merging past and present selves in one work using face-changing technology

This achieves

a unique video experience where "the self from back then" and "the self now" intersect.

■ Surprise Mall's Track Record

Our company has specialized in surprise productions for 15 years.

・Planned Japan's first flash mob proposal
・Developed Japan's first flash mob production where venue staff dance
・Developed Japan's first wedding production using child actors, "Memory Play"
・Carried out over 2,000 Memory Plays nationwide
・Launched Japan's first life-storytelling service by a rakugo storyteller

Through these experiences,

we have developed this service, leveraging our
planning and directing capabilities that create laughter and tears from scratch.

■ Positioning of This Service in End-of-Life Planning

End-of-life planning generally includes

・Preparation of inheritance and wills
・Arrangements for graves and funerals
・Decluttering and organizing belongings

such "practical preparations."

These are extremely important and must be carried out reliably.

On the other hand,

・Conveying gratitude
・Leaving behind thoughts and feelings
・Telling one's life story

these

"areas of leaving emotions and memories" have not been sufficiently shaped until now.

Furthermore, in the modern era, anyone can easily create videos, but
precisely because of this,

the more you want to convey, the less likely you are to leave it behind due to embarrassment.

・"Thank you" that couldn't be said face-to-face
・"Sorry" that couldn't be put into words
・Feelings that remain in the heart

These cannot be preserved through procedures and organization alone.

LASTLY PLAY is
a service to give shape to these feelings as a "work"
and deliver them to loved ones.

■ Main Usage Scenarios

"LASTLY PLAY" can be utilized at various milestones in life.

■ At Funerals and Farewell Gatherings

・Screening during wake/funeral service
・Messages to attendees

→ A new way to send off, where the deceased's thoughts are directly conveyed.

■ Living Funerals and End-of-Life Events

・Screening with the person's participation
・Time to reflect with family

→ Turning the end into "time spent together."

■ As a Video Letter to Family

・To spouse, children, grandchildren

→ Giving shape to feelings that cannot be expressed normally.

■ New Proposal for Solo Individuals

In Japan, family structures and ways of connecting with people are changing,
and the number of people who pass away alone is increasing.

Currently, there are said to be approximately 9 million single elderly individuals.

With this service, the created video can be published on YouTube,

making it possible to choose to
"leave the footprints of one's life in society."

Even if there is no one to convey it to—

Your life
has value in reaching someone's heart.

Your life
may become a support or a guidepost for someone in the future.

There is a saying,
People truly disappear not when their life ends,
but when they disappear from everyone's memory.

That is why we

want to create a means to "leave one's life in someone's memory."

That is LASTLY PLAY.

■ Value of the Service

No matter what kind of life it is,

there is a story that only that person can tell.

Everyone is the protagonist of their own life.

LASTLY PLAY is

・Delivering feelings to family
・Leaving words for loved ones
・Recording one's life and connecting it to the future

a service for that purpose.

■ Future Outlook

We will promote collaboration with local governments and end-of-life support providers nationwide
to offer the service to more people.

We also aim to create a "culture of talking about and leaving behind one's life"
through content creation centered on the theme of life.

■ Message from the Representative

Everyone has the desire to convey their life story to someone.

The fun times, the difficult times,
even the things that couldn't be told to anyone,
all of it makes up a person's life.

However, much of it disappears into time without being told.

For the past 15 years, we have focused solely on creating tears and smiles for people.

That is why we are confident.

Surprises make people happy.
And they have the power to move lives.

LASTLY PLAY is not about creating an end to life.

It is about ensuring that person's life continues to remain in someone's heart.

Even the most ordinary life
will surely become a guidepost for someone.

We will continue to create such moments.

■ Inquiries [Contact for Inquiries Regarding This Matter]

Surprise Mall Inc.
Daisuke Murabe
TEL: 092-753-9684

※ This release content can be used freely for publication and reprinting. Please feel free to contact us at the above for inquiries regarding interviews or introductions.

■

Official Website: [https://surprise-mall.jp]
Official YouTube Channel: [https://www.youtube.com/@Surprise-Mall]

■ Company Overview

Company Name: Surprise Mall Inc.
Location: Fukuoka Prefecture
Business Content: Planning and production of emotional productions (weddings, end-of-life planning, farewell parties, etc.)
Website: [https://surprise-mall.jp/]