[May 19 Free Webinar] 'The New Common Sense of Customer Touchpoints Changed by SMS and RCS'
KDDI and Mico will co-host a free online seminar on May 19, 2026, discussing the new normal of customer touchpoints driven by SMS and the next-generation RCS, targeting marketers facing challenges with email deliverability and CPA.
📋 Article Processing Timeline
- 📰 Published: April 24, 2026 at 20:00
- 🔍 Collected: April 24, 2026 at 11:31
- 🤖 AI Analyzed: April 25, 2026 at 01:59 (14h 27m after Collected)
'KDDI Message Cast' ( https://kddimessagecast.jp/ ), a corporate messaging delivery service co-operated by KDDI and Supership, in collaboration with Mico Inc., will hold a free online seminar titled "'The New Common Sense of Customer Touchpoints Changed by SMS and RCS' - Unraveling the Next-Generation Messaging Strategy with KDDI" starting at 12:00 PM on Tuesday, May 19, 2026.
Click here for seminar details and registration (free)
In communication between companies and customers, an increasing number of companies are facing challenges such as "emails not reaching or being opened" and "continuously rising costs for acquiring new customers."
Under these circumstances, the need for utilizing SMS (Short Message Service), which can reach customers just with a phone number without the need for apps or friend registrations, is growing. The domestic SMS market has grown sixfold in six years, reaching a scale of approximately 25 billion yen in FY2024.
Furthermore, what is currently attracting attention as the evolution of SMS is "RCS," which enables the display of corporate logos, rich content, and conversational guidance. With the expansion of support on iOS and various carriers, further popularization is expected from 2026 onwards, bringing messaging strategy to a major turning point.
In this seminar, KDDI Corporation, which leads the domestic corporate SMS/RCS delivery service market, and Mico Inc., which has a track record of supporting communication for over 5,500 brands, will jointly take the stage. Over 60 minutes, they will deliver practical know-how ranging from market trends and implementation methods to success cases by industry.
■ Session Structure
In the first part handled by Mr. Hoyano of KDDI, he will explain the overall picture of next-generation messaging, including the background of the SMS market's growth, RCS technical specifications, and security measures. In the second part handled by Mr. Awashima of Mico, he will introduce utilization scenarios by industry, such as real estate, finance, and retail, as well as implementation points and success cases that lead to improved conversion rates.
■ Recommended for
- Marketers / managers in charge of the marketing domain who have challenges in approaching new/existing customers and lead nurturing.
- CRM representatives looking for new customer touchpoints to further expand reach in addition to existing delivery channels.
- Those who are interested in utilizing SMS/RCS but have not grasped a concrete image of introduction and operation.
- Those who want to improve the customer experience after message delivery and improve conversion rates.
■ Event Overview
Date and Time: Tuesday, May 19, 2026, 12:00-13:00
Format: Online event (Zoom)
Participation Fee: Free (advanced registration required)
Co-host: Mico Inc.
How to apply: Please register from the application page.
■ Speakers
Ryota Awashima
General Manager, SMS/RCS Department, Mico Inc.
Joined as an intern during the launch of Mico Engage AI (LINE marketing platform) while still in school. After graduating from university, experienced project management at COLOPL, and then joined Mico. As a product manager, he was in charge of tasks related to the development of Mico Engage AI. Currently engaged in development and sales in the SMS/RCS department.
Tomohito Hoyano
Customer Success Representative, KDDI Message Cast, Media Promotion Department, KDDI Corporation
After sales experience at a system development company, he was in charge of pre-sales in the data management field at a foreign-affiliated IT vendor. After joining KDDI Corporation, he focused on supporting operational efficiency and customer experience improvement utilizing CRM, such as Salesforce, in the corporate SMS delivery service. He is particularly good at "data utilization" and "sales enablement" and has a strong track record of supporting customer communication design utilizing SMS.
Click here for seminar details and registration (free)
■ About KDDI Message Cast ( https://kddimessagecast.jp/ )
As a corporate messaging delivery service, it allows simultaneous transmission of SMS, RCS, and +Message to mobile phone numbers held by companies. Due to its high open rate, it is widely used in scenes where reliable contact is required, such as "two-factor authentication," "important notices," and "billing reminders."
In addition to using it from the Web management screen, this service also supports API integration with other systems. By centrally managing the delivery history and open rate of messages, it realizes the sophistication of customer service and operational efficiency.
"KDDI Message Cast for Salesforce," which can be used on Salesforce products, can be installed from the AppExchange.
Click here for seminar details and registration (free)
In communication between companies and customers, an increasing number of companies are facing challenges such as "emails not reaching or being opened" and "continuously rising costs for acquiring new customers."
Under these circumstances, the need for utilizing SMS (Short Message Service), which can reach customers just with a phone number without the need for apps or friend registrations, is growing. The domestic SMS market has grown sixfold in six years, reaching a scale of approximately 25 billion yen in FY2024.
Furthermore, what is currently attracting attention as the evolution of SMS is "RCS," which enables the display of corporate logos, rich content, and conversational guidance. With the expansion of support on iOS and various carriers, further popularization is expected from 2026 onwards, bringing messaging strategy to a major turning point.
In this seminar, KDDI Corporation, which leads the domestic corporate SMS/RCS delivery service market, and Mico Inc., which has a track record of supporting communication for over 5,500 brands, will jointly take the stage. Over 60 minutes, they will deliver practical know-how ranging from market trends and implementation methods to success cases by industry.
■ Session Structure
In the first part handled by Mr. Hoyano of KDDI, he will explain the overall picture of next-generation messaging, including the background of the SMS market's growth, RCS technical specifications, and security measures. In the second part handled by Mr. Awashima of Mico, he will introduce utilization scenarios by industry, such as real estate, finance, and retail, as well as implementation points and success cases that lead to improved conversion rates.
■ Recommended for
- Marketers / managers in charge of the marketing domain who have challenges in approaching new/existing customers and lead nurturing.
- CRM representatives looking for new customer touchpoints to further expand reach in addition to existing delivery channels.
- Those who are interested in utilizing SMS/RCS but have not grasped a concrete image of introduction and operation.
- Those who want to improve the customer experience after message delivery and improve conversion rates.
■ Event Overview
Date and Time: Tuesday, May 19, 2026, 12:00-13:00
Format: Online event (Zoom)
Participation Fee: Free (advanced registration required)
Co-host: Mico Inc.
How to apply: Please register from the application page.
■ Speakers
Ryota Awashima
General Manager, SMS/RCS Department, Mico Inc.
Joined as an intern during the launch of Mico Engage AI (LINE marketing platform) while still in school. After graduating from university, experienced project management at COLOPL, and then joined Mico. As a product manager, he was in charge of tasks related to the development of Mico Engage AI. Currently engaged in development and sales in the SMS/RCS department.
Tomohito Hoyano
Customer Success Representative, KDDI Message Cast, Media Promotion Department, KDDI Corporation
After sales experience at a system development company, he was in charge of pre-sales in the data management field at a foreign-affiliated IT vendor. After joining KDDI Corporation, he focused on supporting operational efficiency and customer experience improvement utilizing CRM, such as Salesforce, in the corporate SMS delivery service. He is particularly good at "data utilization" and "sales enablement" and has a strong track record of supporting customer communication design utilizing SMS.
Click here for seminar details and registration (free)
■ About KDDI Message Cast ( https://kddimessagecast.jp/ )
As a corporate messaging delivery service, it allows simultaneous transmission of SMS, RCS, and +Message to mobile phone numbers held by companies. Due to its high open rate, it is widely used in scenes where reliable contact is required, such as "two-factor authentication," "important notices," and "billing reminders."
In addition to using it from the Web management screen, this service also supports API integration with other systems. By centrally managing the delivery history and open rate of messages, it realizes the sophistication of customer service and operational efficiency.
"KDDI Message Cast for Salesforce," which can be used on Salesforce products, can be installed from the AppExchange.