Koshikari Mochida Launches Apparel Brand "Moturé"
Koshikari Mochida's apparel brand "Moturé," a joint project by SUPER MARKIT Co., Ltd. and Shochiku Geino Co., Ltd., will launch on May 17, 2026. The brand, for which Mochida serves as creative director, proposes fashion that is not constrained by body shape or stereotypes. A launch event, "Mochifes vol.1," will also be held on the same day.
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- 📰 Published: May 8, 2026 at 19:00
- 🔍 Collected: May 8, 2026 at 10:31
- 🤖 AI Analyzed: May 8, 2026 at 11:38 (1h 6m after Collected)
SUPER MARKIT Co., Ltd. (Headquarters: Nihonbashi, Chuo-ku, Tokyo; Representative Director: Shinya Akiyama), with a mission to "change the world with humor," will officially launch the apparel brand "Moturé" on May 17, 2026 (Sunday), opening its official online store, as a joint project with Shochiku Geino Co., Ltd. (Headquarters: Osaka, Osaka; President: Masahiro Yamanaka).
Furthermore, to commemorate the brand's launch, the first event "Mochifes vol.1" will be held on the same day at HOW’z Tokyu Plaza Harajuku "Harajuku Kadokawa."
This brand, "Moturé," was born from Mochida Koshikari's desire to "deliver moments where one can feel comfortable being themselves," based on the concept of "More True = More like myself."
It proposes new fashion values not bound by body shape or stereotypes, featuring designs that enhance the individuality of each wearer.
With the concept of "More like myself," it offers adult girly x trendy items in a wide range of sizes from M to 5L.
"Moturé" Official Instagram: https://www.instagram.com/moture_official/
≪Comment from Koshikari Mochida≫
Moturé was born from the desire to "deliver moments where one can feel comfortable being themselves through clothes."
Fashion expands confidence and possibilities, always accompanying life.
That's why we want to be a brand that supports a lifestyle and fashion that "fits oneself," rather than conforming to others.
We aim to eliminate anxieties like 'there are no sizes' or 'can I really wear this?' and deliver an outfit that makes you think, 'this me is also good.'
Detailed brand information and the product lineup are scheduled to be released on May 17, 2026 (Sunday) at 14:00.
Additionally, to commemorate the brand launch, the event "Mochifes vol.1" will be held.
【Event Overview】
Event Name: Mochifes vol.1
Date: May 17, 2026 (Sunday) 13:00 doors open / 13:30 start
Venue: HOW'z Tokyu Plaza Harajuku "Harajuku Kadokawa" 3F (Harajuku Square, 6-31-21 Jingumae, Shibuya-ku, Tokyo)
Performers: Koshikari Mochida / Guest: Idol Torigoe
Ticket: 4,000 yen (includes 1 drink, sweets, event-limited sticker)
Click here for ticket application
Ticket applications are accepted via Google Form from the button above.
【Koshikari Mochida Profile】
Born on April 18, 1994, from Miyagi Prefecture. A talent active mainly in variety and talk shows, known for her lovable character and approachable presence.
On her YouTube channel "Koshikari Mochida Channel," she shares videos focusing on makeup and fashion, and her positive lifestyle, valuing her individuality, has gained widespread support. Her messages about enjoying fashion without being constrained by body shape or existing values resonate, expanding her support among women of the same generation. She is also highly regarded for her style proposals that reflect her own sensibility and real voice, and she is now taking on a new challenge as the creative director of an apparel brand.
Please pay attention to the world of fashion that Koshikari Mochida is newly challenging.
【Official SNS Accounts】
・Instagram: Koshikari Mochida
https://www.instagram.com/koshihikarimochida0000/
・X: Koshikari Mochida
https://x.com/mochidakoshihi
・YouTube: "Koshikari Mochida Channel"
https://www.youtube.com/@koshihikariChannel
【Shochiku Geino Co., Ltd.】
Shochiku Geino Co., Ltd. is an entertainment production company that produces diverse entertainment, centered on comedy and performing arts. It integrates traditional Kansai culture with the latest trends, engaging in multifaceted businesses such as talent management, theater operation, and live event planning. While pursuing forms of entertainment that adapt to the times, it discovers and nurtures next-generation talent, promoting the inheritance and evolution of culture.
Official website: https://www.shochikugeino.co.jp/
【Company Profile】
Company Name: SUPER MARKIT Co., Ltd.
URL: https://supermarkit.jp/
Established: April 11, 1986
Capital: 18 million yen
Representative Director: Shinya Akiyama
Location: YOU Building 8F, 1-5-7 Nihonbashi Horidomecho, Chuo-ku, Tokyo 103-0012
TEL: 03-5614-0218 FAX: 03-5614-0219
Business Activities: Original goods planning, production, sales.
Furthermore, to commemorate the brand's launch, the first event "Mochifes vol.1" will be held on the same day at HOW’z Tokyu Plaza Harajuku "Harajuku Kadokawa."
This brand, "Moturé," was born from Mochida Koshikari's desire to "deliver moments where one can feel comfortable being themselves," based on the concept of "More True = More like myself."
It proposes new fashion values not bound by body shape or stereotypes, featuring designs that enhance the individuality of each wearer.
With the concept of "More like myself," it offers adult girly x trendy items in a wide range of sizes from M to 5L.
"Moturé" Official Instagram: https://www.instagram.com/moture_official/
≪Comment from Koshikari Mochida≫
Moturé was born from the desire to "deliver moments where one can feel comfortable being themselves through clothes."
Fashion expands confidence and possibilities, always accompanying life.
That's why we want to be a brand that supports a lifestyle and fashion that "fits oneself," rather than conforming to others.
We aim to eliminate anxieties like 'there are no sizes' or 'can I really wear this?' and deliver an outfit that makes you think, 'this me is also good.'
Detailed brand information and the product lineup are scheduled to be released on May 17, 2026 (Sunday) at 14:00.
Additionally, to commemorate the brand launch, the event "Mochifes vol.1" will be held.
【Event Overview】
Event Name: Mochifes vol.1
Date: May 17, 2026 (Sunday) 13:00 doors open / 13:30 start
Venue: HOW'z Tokyu Plaza Harajuku "Harajuku Kadokawa" 3F (Harajuku Square, 6-31-21 Jingumae, Shibuya-ku, Tokyo)
Performers: Koshikari Mochida / Guest: Idol Torigoe
Ticket: 4,000 yen (includes 1 drink, sweets, event-limited sticker)
Click here for ticket application
Ticket applications are accepted via Google Form from the button above.
【Koshikari Mochida Profile】
Born on April 18, 1994, from Miyagi Prefecture. A talent active mainly in variety and talk shows, known for her lovable character and approachable presence.
On her YouTube channel "Koshikari Mochida Channel," she shares videos focusing on makeup and fashion, and her positive lifestyle, valuing her individuality, has gained widespread support. Her messages about enjoying fashion without being constrained by body shape or existing values resonate, expanding her support among women of the same generation. She is also highly regarded for her style proposals that reflect her own sensibility and real voice, and she is now taking on a new challenge as the creative director of an apparel brand.
Please pay attention to the world of fashion that Koshikari Mochida is newly challenging.
【Official SNS Accounts】
・Instagram: Koshikari Mochida
https://www.instagram.com/koshihikarimochida0000/
・X: Koshikari Mochida
https://x.com/mochidakoshihi
・YouTube: "Koshikari Mochida Channel"
https://www.youtube.com/@koshihikariChannel
【Shochiku Geino Co., Ltd.】
Shochiku Geino Co., Ltd. is an entertainment production company that produces diverse entertainment, centered on comedy and performing arts. It integrates traditional Kansai culture with the latest trends, engaging in multifaceted businesses such as talent management, theater operation, and live event planning. While pursuing forms of entertainment that adapt to the times, it discovers and nurtures next-generation talent, promoting the inheritance and evolution of culture.
Official website: https://www.shochikugeino.co.jp/
【Company Profile】
Company Name: SUPER MARKIT Co., Ltd.
URL: https://supermarkit.jp/
Established: April 11, 1986
Capital: 18 million yen
Representative Director: Shinya Akiyama
Location: YOU Building 8F, 1-5-7 Nihonbashi Horidomecho, Chuo-ku, Tokyo 103-0012
TEL: 03-5614-0218 FAX: 03-5614-0219
Business Activities: Original goods planning, production, sales.