[30th Anniversary] Beyond Staying: Super Hotel Takes on Lifestyle Hotel Reform with Fan Community "Super Group"
Super Hotel Co., Ltd., celebrating its 30th anniversary, aims to evolve into a lifestyle hotel based on its "Natural, Organic, Smart" concept. The company announced a new strategy to enhance customer experience and contribute to a sustainable society through co-creation with its fan community "Super Group."
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- 📰 Published: April 1, 2026 at 20:00
- 🔍 Collected: April 1, 2026 at 16:47
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Super Hotel Co., Ltd. (Headquarters: Osaka City, Osaka Prefecture, President and Representative Director: Kensaku Yamamoto), which operates 180 hotels domestically and internationally under the concept of "Natural, Organic, Smart," celebrates its 30th anniversary since the opening of its first store this year. Over its 30-year history, Super Hotel has embodied sustainable hotels that are kind to people, local communities, and the earth. Moving forward, for a Well-Being future, we will continue to advance towards the dream of energizing people and the earth as a "lifestyle hotel" that fulfills the desires of everyone involved with Super Hotel, including customers, fans, staff, and local residents.
Our company endorses "April Dream," which aims to make April 1st a day to express dreams. This press release is a dream of "Super Hotel Co., Ltd."
## Our Vision for Lifestyle Hotels
Since its establishment, Super Hotel has prioritized being a hotel where guests can get a good night's sleep and start their day feeling refreshed. We have continuously improved our services, offering comfortable rooms with natural materials, natural hot springs to soothe fatigue, and organic breakfasts that promote inner health.
Over 30 years, as times have changed, the role expected of Super Hotel has also gradually shifted from primarily business use to private use, family, and group stays. What we arrived at was a hotel service where guests can encounter a healthy and sustainable "lifestyle." We want to be a hotel that supports the individual lifestyles of both our employees and our guests.
## Creating Hotel "Future Value" Through Co-creation with Fans
Super Hotel has always valued further enhancing "the value of Super Hotel as felt by fans" and creating "future value" together with its fans.
Following "Super Gathering," a dialogue session held 8 times since 2023, the community site "Super Group" was launched, allowing fans and employees to interact daily across boundaries. Furthermore, in 2025, the "NAMBO NAMBO Meeting" was held for the first time, where fans directly exchanged ideas on themes such as sleep, leading to the creation of concrete new services like the introduction of hinoki aroma sprays in guest rooms.
In February 2026, a special fan meeting, "Super Thanksgiving," was held to commemorate Super Hotel's 30th anniversary, inviting approximately 70 fans and their companions. At the venue, as an event embodying the desire to create the future of Super Hotel together with fans, activities such as organic cosmetics making and tasting new breakfast menus were conducted. Fans who met for the first time naturally engaged in lively conversations and were seen going around booths together, showcasing Super Hotel's...
Our company endorses "April Dream," which aims to make April 1st a day to express dreams. This press release is a dream of "Super Hotel Co., Ltd."
## Our Vision for Lifestyle Hotels
Since its establishment, Super Hotel has prioritized being a hotel where guests can get a good night's sleep and start their day feeling refreshed. We have continuously improved our services, offering comfortable rooms with natural materials, natural hot springs to soothe fatigue, and organic breakfasts that promote inner health.
Over 30 years, as times have changed, the role expected of Super Hotel has also gradually shifted from primarily business use to private use, family, and group stays. What we arrived at was a hotel service where guests can encounter a healthy and sustainable "lifestyle." We want to be a hotel that supports the individual lifestyles of both our employees and our guests.
## Creating Hotel "Future Value" Through Co-creation with Fans
Super Hotel has always valued further enhancing "the value of Super Hotel as felt by fans" and creating "future value" together with its fans.
Following "Super Gathering," a dialogue session held 8 times since 2023, the community site "Super Group" was launched, allowing fans and employees to interact daily across boundaries. Furthermore, in 2025, the "NAMBO NAMBO Meeting" was held for the first time, where fans directly exchanged ideas on themes such as sleep, leading to the creation of concrete new services like the introduction of hinoki aroma sprays in guest rooms.
In February 2026, a special fan meeting, "Super Thanksgiving," was held to commemorate Super Hotel's 30th anniversary, inviting approximately 70 fans and their companions. At the venue, as an event embodying the desire to create the future of Super Hotel together with fans, activities such as organic cosmetics making and tasting new breakfast menus were conducted. Fans who met for the first time naturally engaged in lively conversations and were seen going around booths together, showcasing Super Hotel's...