Japan's World-Class Motorsport and Manga Collaborate in a Dream Partnership! SUPER FORMULA and Spirits Form Alliance ~Mutual Cooperation Begins to Expand Fan Base & Promote Appeal!~
Japan Race Promotion (JRP), operator of the All Japan Super Formula Championship, has announced a partnership with Shogakukan's youth manga magazine "Weekly Big Comic Spirits." This collaboration aims to expand the Japanese motorsport fan base and promote its appeal both domestically and internationally by combining the human drama of SUPER FORMULA with the global cultural influence of manga. Both parties believe this alliance will bring new value and deeper engagement to motorsport fans.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 21:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 17, 2026 at 03:54 (371h 6m after Collected)
Japan Race Promotion Co., Ltd. (hereinafter "JRP"), which operates the All Japan Super Formula Championship (hereinafter "SUPER FORMULA") that will hold its opening series on April 3 (Fri), 4 (Sat), and 5 (Sun) at Mobility Resort Motegi (Motegi Town, Tochigi Prefecture), has announced the formation of a partnership with Shogakukan's youth manga magazine "Weekly Big Comic Spirits" (hereinafter "Spirits") to expand the Japanese motorsport fan base and promote its appeal.
Examples of Initiatives Through the Partnership
SUPER FORMULA, boasting speeds second only to F1, is the "world's highest peak of HUMAN MOTORSPORTS" where, due to "equal conditions" with no performance differences in the machines, tires, or engines used in races, the outcome is determined by the driver's skill, engineer's strategy, and mechanic's technical prowess. The drama unfolding at ultra-high speeds approaching 300 km/h continues to captivate spectators. By collaborating between such "content" where human drama unfolds and "manga," which has now become a culture Japan boasts to the world, new value will be created, and efforts will be made to expand the motorsport fan base and promote the appeal of motorsport both domestically and internationally. Specific future initiatives will be announced as soon as they are decided.
Comment from Yoshihisa Ueno, Representative Director and President of Japan Race Promotion Co., Ltd.
We are extremely pleased to have formed a partnership with "Weekly Big Comic Spirits," a leading youth manga magazine in Japan. Until now, SUPER FORMULA has been promoting the appeal of its races with the catchphrase "World's Highest Peak of HUMAN MOTORSPORTS" through its official app "SFgo" and various distribution channels. With a partner strong in "manga," we are confident that we can deliver the drama woven by motorsport more deeply and to a wider audience. We feel that this partnership is highly significant not only for the SUPER FORMULA category but also for Japanese motorsport as a whole. Please look forward to the stories that will unfold with Spirits.