Value Innovation Inc. (Headquarters: Shinjuku-ku, Tokyo, Representative Director: Kazushige Minami) will nationally distribute two new commercials for its "Thin Wallet," which has received the Good Design Award, from July 1, 2026, on Amazon Prime Video. The commercials, titled "Men's Version" and "Women's Version," are from the brand "abrAsus (abrasus)," which proposes comfortable lifestyles through functional design.
About the New CM "Men's Version"
The "Men's Version" begins with the direct copy, "That thickness is so last year." It transitions to the message "Smartness is Thinness," discarding the sight of bulky wallets bulging in pockets.
While presenting the achievement of receiving the Good Design Award, it emphasizes the thickness of 13mm, less than half that of conventional wallets. It reveals that the secret to its thinness lies in a patented structure where cards and coins do not overlap, and sequentially showcases its features: storage for up to 5 cards, coins, and bills, and even a secret pocket for keys. It concludes with the phrase "Even overwhelmingly lighter," ending with the abrAsus logo. The structure questions the "norm" of wallets.
About the New CM "Women's Version"
The "Women's Version" starts with the question, "Isn't it time to graduate from that thickness?" Along with the message "Thin is Cute," it visually presents its compactness in comparison to long wallets.
While appealing to its 13mm thickness that fits neatly even in small bags, it introduces its storage capacity of 10 bills, 15 coins, and 5 cards. The paradoxical messages "Compact yet large capacity" and "Yet, incredibly thin" follow, concluding with the abrAsus logo after showing its abundant color variations and the achievement of receiving the Good Design Award. The structure is tailored to women's everyday bag situations.
New CM Overview
Title: "Thin Wallet" Men's Version / Women's Version
Distribution Start Date: From July 1, 2026 (Wednesday)
Distribution Platform: Amazon Prime Video (Nationwide)
Video URL (Men's Version): https://youtu.be/nGyKu5zVQFY
Video URL (Women's Version): https://youtu.be/x2AeUqsglIE
Storyboard: "Men's Version"
1. That thickness is so last year!
2. Smartness starts with thinness!
3. Good Design Award Winner: abrAsus Thin Wallet
4. Thickness 13mm. Less than half that of conventional wallets.
5. Doesn't bulge in your pocket.
6. The secret to thinness is a patented structure.
7. Cards and coins do not overlap.
8. Stores up to 5 cards. Plenty of space for coins.
9. Bills fit without folding.
10. Even a key fits in the secret pocket.
11. Even overwhelmingly lighter.
Storyboard: "Women's Version"
1. Isn't it time to graduate from that thickness?
2. Thin is cute.
3. Compared to a long wallet, it's this small.
4. Thickness 13mm. That's why it fits neatly in small bags.
5. Compact yet large capacity.
6. 10 bills, 15 coins, 5 cards.
7. Yet, incredibly thin.
8. Lots of colors.
9. Good Design Award Winner.
Product Overview: Thin Wallet
Product Name: Thin Wallet
Price: From 18,200 yen (tax included)
Sales Locations: Official Online Store, Directly Managed Stores (Shinjuku, Osaka, Nagoya)
Size: Approx. 98mm (H) x 95mm (W) x 7mm (D) (unloaded) / Approx. 13mm (fully loaded)
Weight: Approx. 50g
Material: Embossed natural cowhide leather
Features: Good Design Award Winner, Patented
Storage: 10 bills, 15 coins, up to 5 cards, 1 key (secret pocket)
Product URL: https://superclassic.jp/collections/薄い財布
About Value Innovation Inc.
With the philosophy of "proposing comfortable lifestyles through functional design," we develop and provide products that meet users' latent needs. Centered around the brand "abrAsus (abrasus)," which pursues minimalism and functionality, we create products that make everyday life more comfortable.
Contact Information
Value Innovation Inc.
Contact: Sakata
Address: 5-15-14 Shinjuku, Shinjuku-ku, Tokyo INBOUND LEAGUE 402
TEL: 03-6418-9660
E-mail: info@vik.jp
URL: https://vik.jp/
EC Site: https://superclassic.jp/
FACT BOX
- Source: PR TIMES
- Category: 製品発表
- Organizations: Amazon Prime Video